In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all, visionary, giving readers a glimpse of how everyone and everything, from corporations to governments, nations to individuals, must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
©2009 Jeff Jarvis; (P)2009 HarperCollins Publishers
A simple straight forward book that is a must read for everyone who wants to build their brand, be cutting edge, and connect with their customers in a new and inspiring way. It's a must read!
While the book covers what google does, it's more about the profound changes that the internet is making to all industries and businesses.
It uses the example of Google as best practice to make one think about ones own business.
Everyone in media, particularly those who still think content is king, should read it. But all marketing people and indeed anyone in service or sales will also benefit.
The author reading it himself adds a dimension of authority and enthusiasm. One can feel his metamorphosis from print to digital over 30 years.
I have listened to Jeff Jarvis for some time on the podcast "This Week in Google". I enjoy his insight and perspective on media, business, Google and our changing world. The book includes many of the forward thinking ideas I have heard him share on the podcast. I have to say that Jarvis understands the new media as well as anyone can. But the book seems a bit lacking in some ways. First, there was a lot of opinion that was not as well supported by examples as I would like in a book. This is fine for podcast discussion, but I was expecting more from the book. I also agree with the critics who have said Jarvis should have included more direct communication and insight from Google...instead of doing an arms length analysis of their operation and reasoning. Having said all this, I would still highly recommend the book. The shortcomings are minor in comparison to the insights and understanding that Jarvis shares.
A great primer for business leaders and future business leaders that are still contemplating the 21st century business world. Plenty of food for thought and pithy observations and one liners to take into the board room.
Living The Fired Up Epic Life #LIVETHEFUEL
Audible and this book together provide limitless knowledge for our future in the online digital space. I love listened to this twice now just while commuting and driving to different states on business.
Understanding Google as a whole is crucial. It's so much more more than just a powerful search engine. Listen in to go deeper!
The review is probably bias as I only made it to chapter 3 and decided I should not waste my time listening further. It has no objectivity, and mention of opposing business principles. One example the author states that you should let customer feedback completely dictates your product design and road map as a customercentric way to run businesses, but what about products that customers didn't even know they wanted?
Know what you are getting into before you read this book.
Although you can agree or disagree with the author's ideas, he is clearly writing for the sake of telling a story about the "perfect company"... So in every idea he is basically saying no one else is doing, or can do better than Google, he wants to live in a Google world. That's alright but not the book i would recommend to someone who has not formed a good criteria about Google before, because the author can be misleading sometimes.
"A strong message for rethinking a business"
This book has disrupted 3 years of planning and 18 months of execution of our business.
We are in the process of creating a business around creating realtime automobile traffic video and before we read the book we were going to charge users for every time they download the latest traffic information.
Not anymore we wont after reading this book. Jeff explores many ideas about giving the users control and sacrificing a few upfront change for real money that may be waiting further down the road or through a side door.
We intend to give customers control and then we will step out of the way.
Great work Jeff.
The book should get a 5 star rating but I gave it a 4 because Jeff tried to touch too many industries and you could tell when his insight was a little light in areas where he may not have had a lot of knowledge of the industry.
I recommend the book particularly the audio version on an ipod for anyone in business. listen and ponder and work out how to googlify your business.
An absolutely amazing book read fantastically well. I enjoyed this book so much that the commute to work became a joy.
It is insightful with some really good examples and innumerable ideas for how to put GoogleThink into practice. It is a must-read for anybody in business, politics, healthcare... in fact, anyone!
"Great book for internet based business"
This is a great book on how 'More is More' how abundance on the internet is the new way of generating traffic on the internet. Great book for people wanting to start a internet business
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