In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all, visionary, giving readers a glimpse of how everyone and everything, from corporations to governments, nations to individuals, must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
©2009 Jeff Jarvis; (P)2009 HarperCollins Publishers
A simple straight forward book that is a must read for everyone who wants to build their brand, be cutting edge, and connect with their customers in a new and inspiring way. It's a must read!
While the book covers what google does, it's more about the profound changes that the internet is making to all industries and businesses.
It uses the example of Google as best practice to make one think about ones own business.
Everyone in media, particularly those who still think content is king, should read it. But all marketing people and indeed anyone in service or sales will also benefit.
The author reading it himself adds a dimension of authority and enthusiasm. One can feel his metamorphosis from print to digital over 30 years.
I have listened to Jeff Jarvis for some time on the podcast "This Week in Google". I enjoy his insight and perspective on media, business, Google and our changing world. The book includes many of the forward thinking ideas I have heard him share on the podcast. I have to say that Jarvis understands the new media as well as anyone can. But the book seems a bit lacking in some ways. First, there was a lot of opinion that was not as well supported by examples as I would like in a book. This is fine for podcast discussion, but I was expecting more from the book. I also agree with the critics who have said Jarvis should have included more direct communication and insight from Google...instead of doing an arms length analysis of their operation and reasoning. Having said all this, I would still highly recommend the book. The shortcomings are minor in comparison to the insights and understanding that Jarvis shares.
A great primer for business leaders and future business leaders that are still contemplating the 21st century business world. Plenty of food for thought and pithy observations and one liners to take into the board room.
Jeff Jarvis - Optimistic and always looking at things in many different ways. Gave me many brilliant ideas.
Well done Jeff Jarvis.
Jarvis both describes how Google works and thinks, and analyses what this means for other businesses, industries and parts of society. The book inspires to apply innovative and disruptive thinking to whichever context you are in. It made me hopeful and excited about the future and what is yet to come - curious to see how we will interact, shop, learn, bank and organise ourselves in the years to come.
This book made me think in a different way on many issues in life today. Both as a private person and in business
Think different and apply sharing to many more areas
USMC journalist, turned Embassy FSO, now USAF Web Chief
I consumed this book on audio-format and Jeff's delivery is great. Amid the range of neo-entrepreneurial platitudes like, "Small is the new Big" and "Free is Competitive", he brings some fascinating insight into how the digital era may impact the world of knowledge. His running commentary on the social impact of the interactive, dialectic of the Web 2.0, suggests that unlike Secretary Clinton's Internet Freedom speech that the Internet can help grassroots movements throughout the disaffected areas of world, Jeff says, it can have some of the most powerful social reform where people are most connected.
I agree with the reviewer who complains what would Jeff do because while telling us to focus on the user, ignore the cost, make a free product and find an alternate way to monetize, Jeff talks about negotiating with his book publisher. His message would be more powerful if he self-published on Amazon and Nook, cut out the middle man and practiced what he preaches, but I still love the content of his book. Does he contradict himself? Yes.
Still, now that I've read, You've Been Googled, The Search, Inside Larry and Serge's Brains and am reading In the Plex, I realize that looking back, this is my favorite Google book.
Jeff takes on a range of industries from energy to advertising, but just to take a glance of how he sees the Internet remaking industries, we'll take a look at books:
Jeff observes that while books occupy space on so many people's bookshelves, they are decreasingly read.
"Books are expensive to produce, they kill trees, rely on the blockbuster economy -- which is to say that most are losers and a few are big winners.
80% of US families do not buy or read a book in a year.
70% of US adults had not been in a book store in a year.
56% of adults haven't read a book since school.
40% of books that are printed are NEVER sold.
Books are where words go to die.
When books are digital, all kinds of possibilities open up. They become like Harry Potter newspapers with moving pictures and sound. They can be searched, linked and updated."
His ideas of a more interconnected, interactive world in which politicians and transnational corporations (like his Dell Hell story) must enter into conversations with "the little guy" are inspirational as a fiction and truly stunning in the idea that they might very well be valid and be reshaping our world as you read this.
Jeff gives us a fascinating look at the future of ideas, which links nicely to The Search the ideas that our future might include GPS-locator linked car keys. Maybe they already exit.
It's a Brave New World and Here Comes Everybody!
This audio book was well-read and well-produced. The audio sound didn't detract in any way from the listening experience.
Great business ideas and the author is well on top of what's going on in business and social media.
It is tops on the list of books related to business, culture and trends. Great views that we all need to take into consideration as we do business in this new world. Google is a business that has made history in so many ways, changing the way we do business, we shop, we learn. An important read.
Understanding how Google thinks
I just listened. I didn't acknowledge where I was in the story, just listened.
The book did not move me but it did educate me.
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