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What Would Google Do? | [Jeff Jarvis]

What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Publisher's Summary

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.

At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all, visionary, giving readers a glimpse of how everyone and everything, from corporations to governments, nations to individuals, must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

©2009 Jeff Jarvis; (P)2009 HarperCollins Publishers

What Members Say

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  •  
    Erika Minneapolis, MN, USA 06-18-09
    Erika Minneapolis, MN, USA 06-18-09
    HELPFUL VOTES
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    "Jeff Jarvis Rocks"

    A simple straight forward book that is a must read for everyone who wants to build their brand, be cutting edge, and connect with their customers in a new and inspiring way. It's a must read!

    2 of 2 people found this review helpful
  •  
    Peter JohannesburgSouth Africa 04-04-09
    Peter JohannesburgSouth Africa 04-04-09
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    "Change the way you think of your business"

    While the book covers what google does, it's more about the profound changes that the internet is making to all industries and businesses.

    It uses the example of Google as best practice to make one think about ones own business.

    Everyone in media, particularly those who still think content is king, should read it. But all marketing people and indeed anyone in service or sales will also benefit.

    The author reading it himself adds a dimension of authority and enthusiasm. One can feel his metamorphosis from print to digital over 30 years.

    4 of 4 people found this review helpful
  •  
    Jim Chickamauga, GA, United States 10-12-10
    Jim Chickamauga, GA, United States 10-12-10 Listener Since 2010
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    "Good, but not great...but still recommended"

    I have listened to Jeff Jarvis for some time on the podcast "This Week in Google". I enjoy his insight and perspective on media, business, Google and our changing world. The book includes many of the forward thinking ideas I have heard him share on the podcast. I have to say that Jarvis understands the new media as well as anyone can. But the book seems a bit lacking in some ways. First, there was a lot of opinion that was not as well supported by examples as I would like in a book. This is fine for podcast discussion, but I was expecting more from the book. I also agree with the critics who have said Jarvis should have included more direct communication and insight from Google...instead of doing an arms length analysis of their operation and reasoning. Having said all this, I would still highly recommend the book. The shortcomings are minor in comparison to the insights and understanding that Jarvis shares.

    1 of 1 people found this review helpful
  •  
    Will Appleton, WI, USA 11-01-09
    Will Appleton, WI, USA 11-01-09
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    "Great Book"

    A great primer for business leaders and future business leaders that are still contemplating the 21st century business world. Plenty of food for thought and pithy observations and one liners to take into the board room.

    0 of 0 people found this review helpful
  •  
    08-28-09
    08-28-09 Member Since 2007
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    "Absolutely Brilliant"

    Jeff Jarvis - Optimistic and always looking at things in many different ways. Gave me many brilliant ideas.
    Well done Jeff Jarvis.

    2 of 3 people found this review helpful
  •  
    Catarina Stockholm, Sweden 04-20-14
    Catarina Stockholm, Sweden 04-20-14 Member Since 2007
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    "Thought triggering hints about now and future"

    Jarvis both describes how Google works and thinks, and analyses what this means for other businesses, industries and parts of society. The book inspires to apply innovative and disruptive thinking to whichever context you are in. It made me hopeful and excited about the future and what is yet to come - curious to see how we will interact, shop, learn, bank and organise ourselves in the years to come.

    0 of 0 people found this review helpful
  •  
    Tom Erik Frydenlund Norway 12-05-13
    Tom Erik Frydenlund Norway 12-05-13 Member Since 2013
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    "Interesting"
    What made the experience of listening to What Would Google Do? the most enjoyable?

    This book made me think in a different way on many issues in life today. Both as a private person and in business


    What was the most interesting aspect of this story? The least interesting?

    Think different and apply sharing to many more areas


    0 of 0 people found this review helpful
  •  
    Charlotte A. Hu San Antonio, TX, United States 05-20-13
    Charlotte A. Hu San Antonio, TX, United States 05-20-13 Member Since 2008

    USMC journalist, turned Embassy FSO, now USAF Web Chief

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    "Transnational Corporations Must Bow to Little Guy"

    I consumed this book on audio-format and Jeff's delivery is great. Amid the range of neo-entrepreneurial platitudes like, "Small is the new Big" and "Free is Competitive", he brings some fascinating insight into how the digital era may impact the world of knowledge. His running commentary on the social impact of the interactive, dialectic of the Web 2.0, suggests that unlike Secretary Clinton's Internet Freedom speech that the Internet can help grassroots movements throughout the disaffected areas of world, Jeff says, it can have some of the most powerful social reform where people are most connected.

    I agree with the reviewer who complains what would Jeff do because while telling us to focus on the user, ignore the cost, make a free product and find an alternate way to monetize, Jeff talks about negotiating with his book publisher. His message would be more powerful if he self-published on Amazon and Nook, cut out the middle man and practiced what he preaches, but I still love the content of his book. Does he contradict himself? Yes.

    Still, now that I've read, You've Been Googled, The Search, Inside Larry and Serge's Brains and am reading In the Plex, I realize that looking back, this is my favorite Google book.

    Jeff takes on a range of industries from energy to advertising, but just to take a glance of how he sees the Internet remaking industries, we'll take a look at books:

    Jeff observes that while books occupy space on so many people's bookshelves, they are decreasingly read.

    "Books are expensive to produce, they kill trees, rely on the blockbuster economy -- which is to say that most are losers and a few are big winners.

    80% of US families do not buy or read a book in a year.
    70% of US adults had not been in a book store in a year.
    56% of adults haven't read a book since school.
    40% of books that are printed are NEVER sold.

    Books are where words go to die.

    When books are digital, all kinds of possibilities open up. They become like Harry Potter newspapers with moving pictures and sound. They can be searched, linked and updated."

    His ideas of a more interconnected, interactive world in which politicians and transnational corporations (like his Dell Hell story) must enter into conversations with "the little guy" are inspirational as a fiction and truly stunning in the idea that they might very well be valid and be reshaping our world as you read this.

    Jeff gives us a fascinating look at the future of ideas, which links nicely to The Search the ideas that our future might include GPS-locator linked car keys. Maybe they already exit.

    It's a Brave New World and Here Comes Everybody!

    This audio book was well-read and well-produced. The audio sound didn't detract in any way from the listening experience.

    0 of 0 people found this review helpful
  •  
    Amazon Customer St. John's, Newfoundland, Canada 09-15-12
    Amazon Customer St. John's, Newfoundland, Canada 09-15-12 Member Since 2004
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    "Excellent"
    Any additional comments?

    Great business ideas and the author is well on top of what's going on in business and social media.

    0 of 0 people found this review helpful
  •  
    asKaren United States 08-27-12
    asKaren United States 08-27-12 Member Since 2010

    askaren

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    "Interesting Incite Into A Power Company"
    Where does What Would Google Do? rank among all the audiobooks you’ve listened to so far?

    It is tops on the list of books related to business, culture and trends. Great views that we all need to take into consideration as we do business in this new world. Google is a business that has made history in so many ways, changing the way we do business, we shop, we learn. An important read.


    What did you like best about this story?

    Understanding how Google thinks


    Which character – as performed by Jeff Jarvis – was your favorite?

    I just listened. I didn't acknowledge where I was in the story, just listened.


    Was there a moment in the book that particularly moved you?

    The book did not move me but it did educate me.


    0 of 0 people found this review helpful
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