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What Would Google Do? Audiobook

What Would Google Do?

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Publisher's Summary

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.

At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all, visionary, giving readers a glimpse of how everyone and everything, from corporations to governments, nations to individuals, must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

©2009 Jeff Jarvis; (P)2009 HarperCollins Publishers

What Members Say

Average Customer Rating

4.0 (1041 )
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4.0 (353 )
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Performance
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  •  
    Erika Minneapolis, MN, USA 06-18-09
    Erika Minneapolis, MN, USA 06-18-09
    HELPFUL VOTES
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    "Jeff Jarvis Rocks"

    A simple straight forward book that is a must read for everyone who wants to build their brand, be cutting edge, and connect with their customers in a new and inspiring way. It's a must read!

    2 of 2 people found this review helpful
  •  
    Peter JohannesburgSouth Africa 04-04-09
    Peter JohannesburgSouth Africa 04-04-09
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    "Change the way you think of your business"

    While the book covers what google does, it's more about the profound changes that the internet is making to all industries and businesses.

    It uses the example of Google as best practice to make one think about ones own business.

    Everyone in media, particularly those who still think content is king, should read it. But all marketing people and indeed anyone in service or sales will also benefit.

    The author reading it himself adds a dimension of authority and enthusiasm. One can feel his metamorphosis from print to digital over 30 years.

    4 of 4 people found this review helpful
  •  
    Jim Lockwood Chickamauga, GA, United States 10-12-10
    Jim Lockwood Chickamauga, GA, United States 10-12-10 Member Since 2016
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    "Good, but not great...but still recommended"

    I have listened to Jeff Jarvis for some time on the podcast "This Week in Google". I enjoy his insight and perspective on media, business, Google and our changing world. The book includes many of the forward thinking ideas I have heard him share on the podcast. I have to say that Jarvis understands the new media as well as anyone can. But the book seems a bit lacking in some ways. First, there was a lot of opinion that was not as well supported by examples as I would like in a book. This is fine for podcast discussion, but I was expecting more from the book. I also agree with the critics who have said Jarvis should have included more direct communication and insight from Google...instead of doing an arms length analysis of their operation and reasoning. Having said all this, I would still highly recommend the book. The shortcomings are minor in comparison to the insights and understanding that Jarvis shares.

    1 of 1 people found this review helpful
  •  
    Will Appleton, WI, USA 11-01-09
    Will Appleton, WI, USA 11-01-09 Member Since 2016
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    "Great Book"

    A great primer for business leaders and future business leaders that are still contemplating the 21st century business world. Plenty of food for thought and pithy observations and one liners to take into the board room.

    0 of 0 people found this review helpful
  •  
    Halle Scott 06-02-10
    Halle Scott 06-02-10 Member Since 2016
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    "Excellent and relevant"

    Times are changing and I found the content and concepts presented to be extremely relevant for today and the future.

    2 of 3 people found this review helpful
  •  
    Faizel Bassa 08-28-09 Member Since 2016
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    "Absolutely Brilliant"

    Jeff Jarvis - Optimistic and always looking at things in many different ways. Gave me many brilliant ideas.
    Well done Jeff Jarvis.

    2 of 3 people found this review helpful
  •  
    david hudgins 09-05-16 Member Since 2015
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    "Boring"

    I think Jeff Jarvis would be happier living in a European country, more specifically France.

    0 of 0 people found this review helpful
  •  
    Brian 05-21-16
    Brian 05-21-16 Member Since 2013
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    "Shallow and Bias"

    The review is probably bias as I only made it to chapter 3 and decided I should not waste my time listening further. It has no objectivity, and mention of opposing business principles. One example the author states that you should let customer feedback completely dictates your product design and road map as a customercentric way to run businesses, but what about products that customers didn't even know they wanted?
    Know what you are getting into before you read this book.

    0 of 0 people found this review helpful
  •  
    LUIS 04-21-16
    LUIS 04-21-16 Member Since 2016
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    "Didn't like it"

    Although you can agree or disagree with the author's ideas, he is clearly writing for the sake of telling a story about the "perfect company"... So in every idea he is basically saying no one else is doing, or can do better than Google, he wants to live in a Google world. That's alright but not the book i would recommend to someone who has not formed a good criteria about Google before, because the author can be misleading sometimes.

    0 of 0 people found this review helpful
  •  
    Kory L Abrams 08-15-15 Member Since 2008
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    "Author does a great performance, easy to listen to"

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    0 of 0 people found this review helpful

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