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What Is a Free Customer Worth? (Harvard Business Review) Periodical

What Is a Free Customer Worth? (Harvard Business Review)

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Publisher's Summary

The significant role non-paying customers' play and how the implementation and understanding of their significance can make - or break - a business.

This article was first published in the November 2008 issue of Harvard Business Review.

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©2008 by the President and Fellows of Harvard College, All Rights Reserved; (P)2008 Audible Inc.

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