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I enjoyed this one and have recommended to the rest of the management team. It isn't as generic as the title sounds, it is much more aligned with positional strategy.
It is extremely important that businesses understand this key term "strategy". A must-listen for students at B-school...wish I had done so.
...definitely worth collecting and referring to many more times.
IT Manager and life long learner
Porter was obviously discussed in Kiechell's book "The Lords of Strategy" and Porter's "What is Strategy" article was a key document in that book showing how Porter helped to guide the Strategy discussion later in his career. It is a short read but very dense in content on what strategy is and probably more importantly what it is not to defend off much of the Johnny come lately works out there on Strategy. Key concept in this work was that it isn't strategy unless it defines how you are going to break out of the pack doing some aspect differently then the rest in a defendable way that drives business value. Porter makes the argument that is is better to forge a new market niche even if in a new industry then trying to fight on the slippery slope of the also rans fighting in an un defendable cut throat market.
USMC journalist, turned Embassy FSO, now USAF Web Chief
This extremely short read is full of amazing and insightful information. I'm so very glad I read it. Michael Porter is the author of several classic business tombs, including the Competitive Strategy of Nations, Competitive Strategy: Techniques for Analyzing Industries and Competitors.
I wish very much that they would make his books into audiobooks because they are like an MBA in their own right. I'd like to read them again and again to really make sure I full digest every element of them.
Toy and Software Producer
Good information, but would probably get a lot more if there was a decent narrator.
Narrator delivered a staccato performance. It felt like he was reading it for the first time and had no intonation. Even being familiar with Porter's concepts, it was hard to follow. A meaningful pause or emphasis on a word or phrase would have helped a lot.
Operational efficiency is a race to the bottom. Strategy is a set of activities that fit with your positioning. Managers need to make trade-offs to follow their strategy. The biggest decisions are choosing what not to do.
For anyone studying business or for decision makers in organisations looking to get out of the "Me Too" business as usual mindset a solid understanding of Strategy is essential. Porter's influential article, using clearly described case studies, illustrates what it means to utlilise Strategy to create and sustain competitive advantages over your competition.
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