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What Is Strategy? | [Michael E. Porter (C. Roland Christensen Professor of Business Administration, Harvard Business School)]

What Is Strategy?

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Publisher's Summary

Operational effectiveness and strategy are both essential, says this article from Harvard Business Review, to compete in today's market. At the same time, explains author Michael E. Porter of Harvard Business School, they work in different ways. He provides examples of companies that have good operational effectiveness but little strategy (such as the majority of Japanese organizations) and explains why companies with effective strategies will always take the lead. He then explains the essentials of strategy, such as strategic fit and sustainability. This article originally appeared in print in the November-December 1996 Harvard Business Review and is now available in audio format exclusively through Audible.

Want to sharpen your leadership skills with previous editions of the Harvard Management Update? You can find past issues from 1997 to the present by clicking on matching edition under periodicals.

©1996 by the President and Fellows of Harvard College, All Rights Reserved; (P)1997 Audible Inc.

What Members Say

Average Customer Rating

3.9 (118 )
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3.8 (38 )
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Performance
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  •  
    Matthew Washington, DC, USA 02-21-04
    Matthew Washington, DC, USA 02-21-04
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    "Excellent"

    As someone who hears the word "strategy" thrown around a lot, this was a refreshingly explicit.

    2 of 2 people found this review helpful
  •  
    David NASHVILLE, TN, United States 05-30-12
    David NASHVILLE, TN, United States 05-30-12 Member Since 2012
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    "Should be titled What is Positional Strategy?"

    I enjoyed this one and have recommended to the rest of the management team. It isn't as generic as the title sounds, it is much more aligned with positional strategy.

    1 of 1 people found this review helpful
  •  
    Pramatha SecunderabadIndia 09-17-04
    Pramatha SecunderabadIndia 09-17-04
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    "A must-listen for B-school students"

    It is extremely important that businesses understand this key term "strategy". A must-listen for students at B-school...wish I had done so.
    ...definitely worth collecting and referring to many more times.

    1 of 1 people found this review helpful
  •  
    Joel Mexico DF, Mexico 03-21-14
    Joel Mexico DF, Mexico 03-21-14 Member Since 2013
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    "Very poor performance!!!!"
    This book wasn’t for you, but who do you think might enjoy it more?

    It has very interesting ideas but the super poor quality did not allow me to pay attention at all. DON'T buy anything by this narrator.


    0 of 0 people found this review helpful
  •  
    Sam Motes Tampa 02-10-14
    Sam Motes Tampa 02-10-14 Listener Since 2009

    Audible obsessed lifelong learner.

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    "Clarity on Strategy from the Master"

    Porter was obviously discussed in Kiechell's book "The Lords of Strategy" and Porter's "What is Strategy" article was a key document in that book showing how Porter helped to guide the Strategy discussion later in his career. It is a short read but very dense in content on what strategy is and probably more importantly what it is not to defend off much of the Johnny come lately works out there on Strategy. Key concept in this work was that it isn't strategy unless it defines how you are going to break out of the pack doing some aspect differently then the rest in a defendable way that drives business value. Porter makes the argument that is is better to forge a new market niche even if in a new industry then trying to fight on the slippery slope of the also rans fighting in an un defendable cut throat market.

    0 of 0 people found this review helpful
  •  
    Charlotte A. Hu San Antonio, TX, United States 05-19-13
    Charlotte A. Hu San Antonio, TX, United States 05-19-13 Member Since 2008

    Former Marine 4321, former State Department public diplomacy officer. Current USAF Public Affairs Specialist

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    "Packs a Punch in a Remarkably Short Time"

    This extremely short read is full of amazing and insightful information. I'm so very glad I read it. Michael Porter is the author of several classic business tombs, including the Competitive Strategy of Nations, Competitive Strategy: Techniques for Analyzing Industries and Competitors.
    http://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487/ref=pd_bxgy_b_text_y

    I wish very much that they would make his books into audiobooks because they are like an MBA in their own right. I'd like to read them again and again to really make sure I full digest every element of them.

    0 of 0 people found this review helpful
  •  
    Aaron BUFFALO, NY, United States 03-09-12
    Aaron BUFFALO, NY, United States 03-09-12 Member Since 2011

    Toy and Software Producer

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    "Good summary of Strategy. Horrible reading"
    Would you say that listening to this book was time well-spent? Why or why not?

    Good information, but would probably get a lot more if there was a decent narrator.


    What didn’t you like about the narrator’s performance?

    Narrator delivered a staccato performance. It felt like he was reading it for the first time and had no intonation. Even being familiar with Porter's concepts, it was hard to follow. A meaningful pause or emphasis on a word or phrase would have helped a lot.


    What did you take away from What Is Strategy? that you can apply to your work?

    Operational efficiency is a race to the bottom. Strategy is a set of activities that fit with your positioning. Managers need to make trade-offs to follow their strategy. The biggest decisions are choosing what not to do.


    0 of 0 people found this review helpful
  •  
    Adam Tal Ibragg, Malta 11-06-11
    Adam Tal Ibragg, Malta 11-06-11
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    "Essential Listening"

    For anyone studying business or for decision makers in organisations looking to get out of the "Me Too" business as usual mindset a solid understanding of Strategy is essential. Porter's influential article, using clearly described case studies, illustrates what it means to utlilise Strategy to create and sustain competitive advantages over your competition.

    0 of 0 people found this review helpful
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