In We Are Smarter Than Me, you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The authors share powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation; balance structure with independence; manage risk; define success; implement effective metrics; and much more. From tools and processes to culture and leadership, We Are Smarter Than Me will help you transform the promise of social networking into a profitable reality.
©2008 Pearson Education, Inc.; (P)2007 Audible, Inc.
This audio does not really go beyond Wikinomics and The Wisdom of Crowds as the book description says it will. I would recommend those books and skip this one.
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