We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for the end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists, and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use, or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we've learned in this new era is that mass limits our choice, because it succeeds through conformity. As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests, and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice, we allow people to survive and thrive.
©2011 Seth Godin (P)2011 Brilliance Audio, Inc.
I am a big fan of Seth Godin but there is nothing new here. I recommend reading Purple Cow and Lynch Pin and skipping this book
Classics, history, historical fiction, marketing, Napoleonic stuff and of course 'Boys own Adventure'. This is my bent. Occasional self help as well.
Nothing really fantastic here. Yes we know that the age of the TV advert & one size fits all is over and now you have to use a marketing mix including some clever social media. Problem still exist that the market does not really know what it wants. I don't think Seth Godin presents his case very well and left me feeling like he was just rambling on. I think Tom Peter's book Re-imagine presents a better case. Seth narrates his book in his usual easy way and isn't difficult to listen to but this book isn't one of his better ones.
Advertising professionals, students with Marketing Majors in college, entrepreneurs.
This book would be valuable for people in the advertisong and marketing fields. It tries to make a dry subject (to me) funny. People who are interested in the subject, would likely be delighted.
From the description, I thought this was more of a social commentary. It didn't really describe the focus as being marketing to customers. I listened to a good portion of the book because the narrator / author's voice is soothing and I was uninterested enough in the subject for it to be background noise while I did work that I didn't want interrupted by a more interesting (to me) book.
Listen to the preview and save your money. His idea is that mass market is over; small "tribes" will dictate products. Actually, I don't even think that is true, and there is little to back up his statements other than his idea (wish). And then he says that same idea for over two hours. I'm getting tired of this author who has little substance yet says it authoritatively over and over.
Substance. This book felt like it was regurgitating things everyone knows, but without the benefit of substance to indicate its applicability, or the insight people so often credit Seth Godin with. "Everyone is weird. Everyone is special. Don't market to the masses, market to the individuals." OK, sounds good. Tell me more. What are things others have done? "Everybody is an individual, everybody--" We've been through this, give me some concrete examples into how I can use this in innovation and marketing. "Everyone is wei--" OH, FOR THE LOVE OF...
I wouldn't say no, but I'd need a really good reason to do so. I don't think I'd *buy* anything from him again, though. And it wouldn't be something I seek out, unless I had a very specific purpose. Even with that, I would definitely NOT take it as authority, but merely as an overview of how people see things.
Honestly, I couldn't finish it. This is telling, considering it's less than 3 hours and I tend to listen to books at 1.5x. I got about 3/4 of the way through before I deleted it. Vapid, vapid, vapid.
Seth Godin brings insight into the dilemma that modern Marketing is confronting. It may sound uninteresting, but it is fascinating to see the inner workings of such a subtle, and sometime subliminal profession.
What is it? How it is changing? and, How it is changing us? How does the Internet and Globalism affect how we perceive wealth, and purchase things? These are some of the questions Godin explores.
The book is really about 'how marketing affects our daily lives. It is about the way we see ourselves, and about how we want others to see us, and how often this is influenced by advertising'. It is about how the Internet and Globalism have created niche markets, rather than the "mass" markets that we have grown up with (for example: the major syndicates nbc, abc, cbs used to dominate the airwaves, now we have thousands of channels to chose from... and not one that everyone will talk about at the water-cooler the next day, except perhaps the Superbowl). This change, makes it hard for marketers, to know how to reach a growing and ever-differing modern audience.
There are moments of brilliance, but I think overall, Godin makes a critical mistake by using the word "weird". Marketing by definition is: " the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.".
By using the word "weird' so often, Godin makes it hard for the listener to embrace his arguments, which are often worth listening to. Godin could have used a word such as "unique" or "a-typical" to describe groups outside of the "norm". Instead he essentially calls us to embrace being "weird" and completely ignores the stigma that might prevent people from doing so. I mostly agree with his thesis, and think he brings forth many good points in a short, easy to listen-to book.
* another minor gripe I have is when Godin introduces his political leanings. Although you can guess what they might be, you will see that they add nothing to the content of this book. I chose to ignore them altogether for the sake of the hearing his thoughts about marketing and the changing audiences.
Honestly, I can't comment about the contents since the reading was so bad. It was hard for me to concentrate on it.
I might read Godin's books in the future, but I definitely will not listen to him narrating them.
If it was not the author reading it, I would be wondering if he understands the meaning of the words. It feels like random words are stressed. It made it very hard for me to listen.
Disappointment. I was expecting a better narration from the actual author of the book.
If the subject is of interest - perhaps consider reading the book and not listening to it.
You can never own too many books
Seth Godin is one of the most interesting and insightful writers on our new economy. His thoughts on marketing in this new - non traditional - wired and connected world help make his readers look at things in a different light. I think the biggest draw in all of his books is that he provides no "blue print" or "10 quick steps to success" - what he does do is tell you wonderful stories from the trenches, what is going on out there, and what seems to be working. It is from these stories that I find my "ah ha" moments. This was the first audio book I purchased and listened to - what a great way to experience books! I will be downloading more in the future.
At this very moment, most of marketers are starting to understand what Geoffrey Moore said 30 years ago in his Crossing the Chasm book. But in other hand it's funny to see that no one came out with a valid evolution of Geoffrey's "product adoption bell curve" concept.I really expect that we don't need another 30 years to understand the concepts presented in this book, which show a new picture of our society and brings a brand new opportunity for everyone.
Maintains continuity from previous books.
His beliefs and passions can be heard in his voice, the experience wouldn't be the same for me if anyone else were to narrate.
So much of what Godin says resonates with me that I also subscribe to his blog.
"Seth Godin's take on find your niche"
I don't know what I was expecting from this book, but it was something more than what I got. This on the surface appears to be another book on finding your marketing niche (in this case your weird), sadly there is no depth to it and that's disappointing. If you are looking at differentiation and finding your niche there are lots of better marketing books than this one. If you are a Godin fan you'll probably love it, if you want actionable advice... forget it.
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