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We Are All Weird: The Myth of Mass and the End of Compliance | [Seth Godin]

We Are All Weird: The Myth of Mass and the End of Compliance

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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Publisher's Summary

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for the end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

For generations, marketers, industrialists, and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use, or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we've learned in this new era is that mass limits our choice, because it succeeds through conformity. As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests, and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice, we allow people to survive and thrive.

©2011 Seth Godin (P)2011 Brilliance Audio, Inc.

What Members Say

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  •  
    Steven Sugar Hill, NH, United States 03-07-12
    Steven Sugar Hill, NH, United States 03-07-12
    HELPFUL VOTES
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    "Nothing new"
    What would have made We Are All Weird better?

    I am a big fan of Seth Godin but there is nothing new here. I recommend reading Purple Cow and Lynch Pin and skipping this book


    6 of 6 people found this review helpful
  •  
    Reader USA 09-25-11
    Reader USA 09-25-11
    HELPFUL VOTES
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    "Says same thing over and over and……."

    Listen to the preview and save your money. His idea is that mass market is over; small "tribes" will dictate products. Actually, I don't even think that is true, and there is little to back up his statements other than his idea (wish). And then he says that same idea for over two hours. I'm getting tired of this author who has little substance yet says it authoritatively over and over.

    14 of 20 people found this review helpful
  •  
    Michael Sydney, Australia 12-31-13
    Michael Sydney, Australia 12-31-13

    Classics, history, historical fiction, marketing, Napoleonic stuff and of course 'Boys own Adventure'. This is my bent. Occasional self help as well.

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    "Mass market is being fractured."

    Nothing really fantastic here. Yes we know that the age of the TV advert & one size fits all is over and now you have to use a marketing mix including some clever social media. Problem still exist that the market does not really know what it wants. I don't think Seth Godin presents his case very well and left me feeling like he was just rambling on. I think Tom Peter's book Re-imagine presents a better case. Seth narrates his book in his usual easy way and isn't difficult to listen to but this book isn't one of his better ones.

    0 of 0 people found this review helpful
  •  
    Ingrid LAPEER, MI, United States 10-20-12
    Ingrid LAPEER, MI, United States 10-20-12
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    "This is a book about marketing to niche audiences"
    This book wasn’t for you, but who do you think might enjoy it more?

    Advertising professionals, students with Marketing Majors in college, entrepreneurs.


    Would you ever listen to anything by Seth Godin again?

    Possibly


    What reaction did this book spark in you? Anger, sadness, disappointment?

    This book would be valuable for people in the advertisong and marketing fields. It tries to make a dry subject (to me) funny. People who are interested in the subject, would likely be delighted.


    Any additional comments?

    From the description, I thought this was more of a social commentary. It didn't really describe the focus as being marketing to customers. I listened to a good portion of the book because the narrator / author's voice is soothing and I was uninterested enough in the subject for it to be background noise while I did work that I didn't want interrupted by a more interesting (to me) book.

    0 of 0 people found this review helpful
  •  
    Beth Drummond Canada 06-17-12
    Beth Drummond Canada 06-17-12

    You can never own too many books

    HELPFUL VOTES
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    "Godin is right on the mark again!"

    Seth Godin is one of the most interesting and insightful writers on our new economy. His thoughts on marketing in this new - non traditional - wired and connected world help make his readers look at things in a different light. I think the biggest draw in all of his books is that he provides no "blue print" or "10 quick steps to success" - what he does do is tell you wonderful stories from the trenches, what is going on out there, and what seems to be working. It is from these stories that I find my "ah ha" moments. This was the first audio book I purchased and listened to - what a great way to experience books! I will be downloading more in the future.

    1 of 3 people found this review helpful
  •  
    MLombardo sao paulo, Brazil 08-30-12
    MLombardo sao paulo, Brazil 08-30-12
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    "Years ahead of today's marketers"
    Any additional comments?

    At this very moment, most of marketers are starting to understand what Geoffrey Moore said 30 years ago in his Crossing the Chasm book. But in other hand it's funny to see that no one came out with a valid evolution of Geoffrey's "product adoption bell curve" concept.I really expect that we don't need another 30 years to understand the concepts presented in this book, which show a new picture of our society and brings a brand new opportunity for everyone.

    0 of 1 people found this review helpful
  •  
    Bobby Kenmore, WA, United States 12-12-11
    Bobby Kenmore, WA, United States 12-12-11
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    "Brilliant as always!"

    Seth Godin is the Picasso of our times, a true artist. This short story is among his best for breaking convention. Mass is out and tribes are in. The question is--how long will it take for the Fortune 100 to get this new world? Does it even matter if they don't? I see it as great opportunity for entrepreneurs like me.

    I hope Seth's next book will be more about the "now what?" and how to actually find what's weird about each of us and harness the gold in it.

    0 of 2 people found this review helpful
  •  
    Jennifer Bozeman, MT, United States 11-30-11
    Jennifer Bozeman, MT, United States 11-30-11 Member Since 2010
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    "Again, I love Seth Godin"

    This is such an awesome audio book. Love it. Listened to it several times and it has given me so many great ideas.

    0 of 2 people found this review helpful
  •  
    Bob PLYMOUTH, MINNESOTA, United States 12-13-11
    Bob PLYMOUTH, MINNESOTA, United States 12-13-11

    Gr8spy007

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    "Godin's intuitive insights continue!"
    What made the experience of listening to We Are All Weird the most enjoyable?

    Maintains continuity from previous books.


    What about Seth Godin’s performance did you like?

    His beliefs and passions can be heard in his voice, the experience wouldn't be the same for me if anyone else were to narrate.


    Any additional comments?

    So much of what Godin says resonates with me that I also subscribe to his blog.

    0 of 3 people found this review helpful
  • Showing: 1-9 of 9 results
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  • Kevin
    stanford le hope, United Kingdom
    12/23/12
    Overall
    "Seth Godin's take on find your niche"

    I don't know what I was expecting from this book, but it was something more than what I got. This on the surface appears to be another book on finding your marketing niche (in this case your weird), sadly there is no depth to it and that's disappointing. If you are looking at differentiation and finding your niche there are lots of better marketing books than this one. If you are a Godin fan you'll probably love it, if you want actionable advice... forget it.

    0 of 0 people found this review helpful
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