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©2007 by Pearson Education, Inc.
This is a women telling you highlights of the book, You will still have to read it. So if you want a highlight of each chapter this is good. If you want this book on audio this is not good
Who doesn't want to hear it from the source, the guru of marketing, Phillip Kotler. However, the actual speaker's very redundant questionnaire could be shortened in repetition and thus expanded in to-be-asked information. That's my only major gripe. In a way, I don't like the bell or gong after every other pause either. This is college/university level info, not high school! In the end, any study aid helps, even if it seems to lavish one's time.
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