For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard- especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs. This book:
Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!
©2010 Scott Stratten (P)2010 Audible, Inc.
Scott Stratten knows his stuff, and he tells it like it is. Expect no sugarcoating in this book. The conversational tone makes it seem as though you've stepped up to some sort of marketing Genius Bar for your one-on-one training session. Sarcasm runs amok here, used effectively as a telling barometer for what the industry will bear today. But Scott also dishes out some humility, being more than willing to share his missteps with you to ensure you make the correct choices.
The biggest takeaway from the book is that marketing is not about you -- that once you make it about you, you run the risk of losing your audience. He delves into social media, branding, customer service, viral marketing, trade shows and more, with lots of anecdotes and real-life examples to illustrate his points. I read the review above stating that Scott focuses on Twitter too much; sure, he favors Twitter because it's his preferred unmarketing tool, but I don't think it's overkill. Twitter is not just emerging, it's THE place to be, whether you're a third-generation mom-and-pop shop or a ubiquitous industry giant. When the recording ended, I felt newly motivated to get my social media and unmarketing efforts up to par, and thanks to Scott, I've got a handy list of resources to check out. I will be recommending this book both to colleagues and to any business-owners I come across who are in need of a serious marketing makeover.
This book just doesn't seem to be worth the money or the time. The writer constantly relates to Twitter and how he has made it to gather followers. Really no new and relevant information.
Scott is funny and honest. If you considered using social media to improve your business this is a must listen. He gives solid examples of the common mishaps of businesses and offers real solutions. I am trying to apply these principles in my own consulting and encouraging my clients to do the same. The recording is clear, paced perfectly and Scott reads it himself.
Classics, history, historical fiction, marketing, Napoleonic stuff and of course 'Boys own Adventure'. This is my bent. Occasional self help as well.
Possibly if I wanted to study more on this social media stuff.
Novels; this new marketing stuff changes so fast that it might be better to listen to people psychology rather than these personal experiences in the so called new medium. Even the classics novels give you an idea of peoples ways and methods that can be applied to modern day marketing.
Scott is fine, it is his work, his words, his style.
A little valuable points with the last few chapters and he makes his view point clear. I think if you know nothing of Social Media and want to use it for marketing then this is a good book to start with. His views and points are valuable but it is only a starting point. As with all new things, Ready, Fire, Aim. Use this book to get ready, get into it and then correct your aim.
This book is an easy listen, just as the paper version is an easy read. It has some great topics and really drives home the point that we're all marketing all the time. Great examples of things that can make or break a customer's experience and, in turn, affect your brand - forever. I recommend this book to everyone in business, especially if you're wondering how to make social media work for you.
Oh, and the snark is built right in. :)
I love books like this by people who have real experience and success so that's a plus here. Also lots of these how to books can be a little dry whereas Scott is funny and entertaining and he reads the book himself. I love the concepts and have been able to use many of them in my business. There are lots of great ideas and examples and you will be entertained throughout.
I'll be signing up for the newsletter and reviewing other content.
Clearly a believer in social media, specifically Twitter and relationship seeping sales strats.
Many of the concepts within the book are actually common knowledge. Scott, however goes the extra mile as to explaining WHY this is common sense and how many are failing at this.
Well done, sir.
What matters are your customers, the people that enjoy, use, and share your products/services. The author does a great job of defining a customer/audience and how you should interact with them. I will be applying more engagement and emphasising it in my marketing strategies going foward.
Made to stick really stuck with me, I loved, loved this audio book. It has made me think about how I market my own products. This book is a must read.
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