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Unmarketing: Stop Marketing, Start Engaging | [Scott Stratten]

Unmarketing: Stop Marketing, Start Engaging

For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to. So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere....
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Publisher's Summary

For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard- especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs. This book:

  • Explains how to create a mindset and systems to roll out a new, 21st-century marketing approach
  • Focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
  • Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity

Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!

Download the accompanying reference guide.

©2010 Scott Stratten (P)2010 Audible, Inc.

What Members Say

Average Customer Rating

4.1 (200 )
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Performance
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  •  
    Carla Harrison, NY, United States 01-05-11
    Carla Harrison, NY, United States 01-05-11
    HELPFUL VOTES
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    "Excellent Info, Delivered with Refreshing Candor"

    Scott Stratten knows his stuff, and he tells it like it is. Expect no sugarcoating in this book. The conversational tone makes it seem as though you've stepped up to some sort of marketing Genius Bar for your one-on-one training session. Sarcasm runs amok here, used effectively as a telling barometer for what the industry will bear today. But Scott also dishes out some humility, being more than willing to share his missteps with you to ensure you make the correct choices.

    The biggest takeaway from the book is that marketing is not about you -- that once you make it about you, you run the risk of losing your audience. He delves into social media, branding, customer service, viral marketing, trade shows and more, with lots of anecdotes and real-life examples to illustrate his points. I read the review above stating that Scott focuses on Twitter too much; sure, he favors Twitter because it's his preferred unmarketing tool, but I don't think it's overkill. Twitter is not just emerging, it's THE place to be, whether you're a third-generation mom-and-pop shop or a ubiquitous industry giant. When the recording ended, I felt newly motivated to get my social media and unmarketing efforts up to par, and thanks to Scott, I've got a handy list of resources to check out. I will be recommending this book both to colleagues and to any business-owners I come across who are in need of a serious marketing makeover.

    10 of 12 people found this review helpful
  •  
    Michael 05-29-12
    Michael 05-29-12

    Classics, history, historical fiction, marketing, Napoleonic stuff and of course 'Boys own Adventure'. This is my bent. Occasional self help as well.

    HELPFUL VOTES
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    "Social Media rules, or at least the rules."
    Would you try another book from Scott Stratten and/or Scott Stratten?

    Possibly if I wanted to study more on this social media stuff.


    What do you think your next listen will be?

    Novels; this new marketing stuff changes so fast that it might be better to listen to people psychology rather than these personal experiences in the so called new medium. Even the classics novels give you an idea of peoples ways and methods that can be applied to modern day marketing.


    Who would you have cast as narrator instead of Scott Stratten?

    Scott is fine, it is his work, his words, his style.


    Any additional comments?

    A little valuable points with the last few chapters and he makes his view point clear. I think if you know nothing of Social Media and want to use it for marketing then this is a good book to start with. His views and points are valuable but it is only a starting point. As with all new things, Ready, Fire, Aim. Use this book to get ready, get into it and then correct your aim.

    4 of 5 people found this review helpful
  •  
    Alan Nashville, TN, United States 12-30-10
    Alan Nashville, TN, United States 12-30-10 Member Since 2012
    HELPFUL VOTES
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    "Ok book without much additional info."

    This book just doesn't seem to be worth the money or the time. The writer constantly relates to Twitter and how he has made it to gather followers. Really no new and relevant information.

    11 of 15 people found this review helpful
  •  
    Erin 06-12-15
    Erin 06-12-15 Member Since 2015
    HELPFUL VOTES
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    "Smug author, unamused lister"
    What could have made this a 4 or 5-star listening experience for you?

    I wasn't a fan of the writer's tone throughout the book. It was further emphasized by the way he read the book and the amount of times he touted his Twitter following. I get it. You have a lot of followers. Slow clap. It's like he wrote the book just to hear himself read.


    1 of 1 people found this review helpful
  •  
    Kenny 05-28-15
    Kenny 05-28-15 Member Since 2013
    HELPFUL VOTES
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    "Not sure of the point of this book. Nothing useful"
    Any additional comments?

    This was sort of like listening to your friend complain about his experience at different places he shops. I found nothing useful for our business here. The author spends lots of time talking about his personal experience at different establishments which is the same info I can get from talking to a grumpy old lady.

    Supposedly the author has consulting experience but I only counted two real life examples that were cited and one of them the client didn't implement so how am I supposed to find that helpful;

    There is no central subject and topics just run all over the place. Seemed like a collection of separate blog articles rather than a book.

    1 of 1 people found this review helpful
  •  
    Jacob Salem, OR, United States 03-08-13
    Jacob Salem, OR, United States 03-08-13 Member Since 2012
    HELPFUL VOTES
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    "Wish I could get all my Clients to read this"

    Scott is funny and honest. If you considered using social media to improve your business this is a must listen. He gives solid examples of the common mishaps of businesses and offers real solutions. I am trying to apply these principles in my own consulting and encouraging my clients to do the same. The recording is clear, paced perfectly and Scott reads it himself.

    1 of 1 people found this review helpful
  •  
    Jacki Kitchener, Ontario, Canada 01-02-11
    Jacki Kitchener, Ontario, Canada 01-02-11
    HELPFUL VOTES
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    "Easily digestible, smart book"

    This book is an easy listen, just as the paper version is an easy read. It has some great topics and really drives home the point that we're all marketing all the time. Great examples of things that can make or break a customer's experience and, in turn, affect your brand - forever. I recommend this book to everyone in business, especially if you're wondering how to make social media work for you.

    Oh, and the snark is built right in. :)

    5 of 7 people found this review helpful
  •  
    Dan Portland, OR, United States 07-25-11
    Dan Portland, OR, United States 07-25-11 Member Since 2015
    HELPFUL VOTES
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    "The future of marketing is un-marketing!"

    I love books like this by people who have real experience and success so that's a plus here. Also lots of these how to books can be a little dry whereas Scott is funny and entertaining and he reads the book himself. I love the concepts and have been able to use many of them in my business. There are lots of great ideas and examples and you will be entertained throughout.

    2 of 3 people found this review helpful
  •  
    Jeff 06-16-15
    Jeff 06-16-15 Member Since 2015
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    "Great information!"

    Social media and marketing is always changing but these fundamentals of engaging with people are timeless and hold true in so many aspects of life.

    0 of 0 people found this review helpful
  •  
    Krystal LAS VEGAS, NV, United States 06-14-15
    Krystal LAS VEGAS, NV, United States 06-14-15 Member Since 2011
    HELPFUL VOTES
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    "Condescending and in love with himself"
    How did the narrator detract from the book?

    There is some decent info in here, but none of it is groundbreaking and the author's narration clearly conveys that he looks down on business owners and is quite in love with his own cleverness.


    0 of 0 people found this review helpful
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  • Desiree
    Hungerford, United Kingdom
    5/20/12
    Overall
    "Genius"

    Made to stick really stuck with me, I loved, loved this audio book. It has made me think about how I market my own products. This book is a must read.

    1 of 1 people found this review helpful

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