Stop selling, start creating trust.
If you flick through the pages of typical sales books and sales training materials, you will find a constant flow of sales messages like, "focus on closing the sale", "overcome objections", "be relentless", "accept rejection as a normal part of selling", "use persuasion to get useful information about your prospects", and "chase the sale".
In short, you're advised to get the sale at the expense of the human relationship. For the customer, this approach is transparent and all too familiar. Crossing social boundaries and adding pressure to the sales process makes it a gut-wrenching and painful process.
There is a much better way to succeed in selling - moving away from the hidden agenda of focusing on making the sale to a place of complete trust and authenticity. When you arrive at this place, it opens up a whole new world of sales opportunities for you and your business.
In other words, when you stop "selling" and start building authentic relationships based on trust, authenticity, and integrity, the possibilities are endless.
Ari Galper, The world's number-one authority on trust-based selling, and founder of Unlock the Game, the most successful trust-based selling approach adopted by thousands of business owners and sales consultants worldwide, has dramatically changed the way millions of sales transactions are made today.
In his new book, Unlock the Sales Game, he directly challenges all the selling "rules" that are considered status quo thinking among most small and large businesses and provides a new and authentic sales mindset - along with his very powerful trust-based language - that is taking the sales world by storm.
©2015 Unlock The Game (P)2015 Unlock The Game
One chapter over 40 minutes long is just about the authors success stories contradicting what he earlier recommends you not to do - talk about yourself.
This book is not about trust based selling but rather about selling the authors services.
What the author succeeded in doing is to get the reader to buy his "sales letter".
I really believe in the philosophy behind truth based selling. It just makes sense that telling people the truth will form a more solid relationship than a gimmick or disingenuous based approach.
I was hoping for more from this book and was disappointed. I should have known it would lack quality content because it is only a few hours long as opposed to books by Chet Holmes or Mike Weinberg.
This book provides a general overview of Ari Galper's truth based philosophy. It has very few examples of execution of the philosophy. In researching and reading Ari's biography it seems like he has been more of a sales trainer than a boots-on-the-ground salesman.
I was expecting war stories from someone who has been in the battlefield of sales. However, it seemed more of a dissertation from a sales philosopher.
The book seems to be a teaser for the Author's other
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