We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Call anytime(888) 283-5051
Unleashing the Power of Marketing (Harvard Business Review) | [Beth Comstock, Ranjay Gulati, Stephen Liguori]

Unleashing the Power of Marketing (Harvard Business Review)

How to overcome deep-seated behaviors that block organizational change.
Regular Price:$1.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Beth Comstock, the chief marketing officer and a senior vice president of General Electric, Ranjay Gulati, a professor at Harvard University, and Stephen Liguori, the executive director of global marketing at General Electric, write about how GE's leaders set out to find the skills they needed to win credibility and deliver results.

This article was first published in the October 2010 issue of Harvard Business Review.

Want more Harvard Business Review?
Subscribe for one month or 12 months.
Get the latest issue.
Check out the complete archive.

©2010 by the President and Fellows of Harvard College, All Rights Reserved (P)2010 Audible Inc.

What Members Say

Average Customer Rating

3.2 (5 )
5 star
 (0)
4 star
 (1)
3 star
 (4)
2 star
 (0)
1 star
 (0)
Overall
3.0 (1 )
5 star
 (0)
4 star
 (0)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Story
4.0 (1 )
5 star
 (0)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Richard Weaverville, NC, United States 02-11-11
    Richard Weaverville, NC, United States 02-11-11 Member Since 2009

    Writer, Reader, Former Bookseller (RIP Borders)

    HELPFUL VOTES
    51
    ratings
    REVIEWS
    68
    27
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    "So... marketing is good. Got it."

    Marketing is important, in case you didn't know that already, which apparently GE didn't. So, here's 30 minutes of how they learned the hard way what every text book in every business class says in chapter 1. That said, it was enjoyable enough to listen to, and there are some good reminders, and its a cheap buy... so why not.

    2 of 2 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.