Unlabel

Selling You Without Selling Out

By: Marc Ecko

Narrated by: Todd Haberkorn, Marc Ecko

Length: 8 hrs and 47 mins

Publisher's summary

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms: Eckō Unltd. and Complex Media. As Eckō explains, it's not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

©2013 Marc Ecko (P)2013 Brilliance Audio, all rights reserved.

Excellent Listen!

Well put together formula on how to build a personal brand. Wearing his clothes in high school and listening to this book now was so insightful and awesome since he was narrating it. Great way to wake up any creative!!!

Rags to Riches

if you want to know what it takes to be rich...listen to thi..you wnt regret it

Kept me coming back for more.

Great audiobook. I enjoyed the content and the presentation. Once I started, I wanted to listen until the end.

Inspiring!

Absolutely gets you thinking a different way about success. And how to get there. One to listen to more than once. No matter what your business is, this a must read!

Good motivational back story to Ecko

Enjoyed my first listen on Audible! Nothing like a long road trip and an enjoyable tale on the background of Ecko Unltd. I loved the tales of defeat and triumph and will certainly continue to apply business basics to my LLC. Be yourself while building your own brand.

Joaquinprovider

Marc Ecko put together a great book in Unlabeled! He details from inception his concept of the brand Ecko and shares the growing pains both successful and unsuccessful of his brand. If you are an entrepreneur looking for a little inspiration and kick in the butt this is a great book for you.

The real Marc Ecko

If you could sum up Unlabel in three words, what would they be?

Real, Honest, and Hard Hitting in your face reality.

Who was your favorite character and why?

by far Marc was my favorite character, as he pushed hard for what he wanted. Sure he had to spend a lot of time learning every little detail, and learning the techniques of what it takes to be a success.

What does Todd Haberkorn and Marc Ecko bring to the story that you wouldn’t experience if you just read the book?

Marc brings in his real life moments into the story. Since it is his story it adds a element that many voice-over actors are not able to do.

Was there a moment in the book that particularly moved you?

Yes, the whole book. It is a prime example of how hard work pays off in the end, and in the end who really benefits.

Any additional comments?

Highly recommend, but with a warning on language and references.

Caused Me To Learn A Lot About Myself

What did you love best about Unlabel?

In my search for the perfect business venture, I've read book after book by authors like Robert Kiyosaki and Donald Trump. This was the first book I've read that talks about the bare bones of building a business. It takes off all of the fluff, and throws reality in your face. It made me realize that I have no desire to be in a position of such power. I'm more like Marc's twin sister, Marci. I'd be the voice of reason and keep the business organized, rather than being the person with the billion dollar ideas and having to face the gatekeepers.

What was one of the most memorable moments of Unlabel?

One of the most memorable moments for me was when Marc showed up to a business meeting high on marijuana, and Seth had to make him realize whose lives he was jeopardizing because of that decision. Marc is honest and wears his mistakes likes badges of honor. After all, we are all who we are because of our experiences. Changing it would change the course of history. What's important, is what we learn from those mistakes.

Which character – as performed by Todd Haberkorn and Marc Ecko – was your favorite?

I loved all the characters. Everyone was real, and I can appreciate what each has gone through.

Any additional comments?

I downloaded this book out of laziness and curiosity. It showed up on a "you might like these" list. I was pleasantly surprised and found myself wanting to listen on weekends, instead of just during my commute. I had never heard of Marc Ecko or the Rhino or Ecko unlimited, but now I feel like I know a bit about all of these. Thanks for sharing your story Marc!!! - from a Southern California mom, wife, and employee who's learning how to find her creative self in this world.

great insight

very inspiring to creators. Mark heartily focus on his creative approach without losing touch with the challenges of being successful with his art. marketability.. I found entertaining listening to his body narration.

So real

I loved every word he spoke . loved the tell it how it is attitude . I couldn't stop listening.