Look beneath the surface of most companies, and you'll actually find 3 kinds of businesses: customer relationship management, product innovation, and infrastructure management. The authors provide a roadmap for unbundling these core processes and rebundling them into a more efficient - or an entirely different - organization. This article, which originally appeared in the March-April 1999 Harvard Business Review
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©1999 by the President and Fellows of Harvard College, All Rights Reserved; (P)1999 Audible Inc.