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Twitter Power: How to Dominate Your Market One Tweet at a Time | [Joel Comm]

Twitter Power: How to Dominate Your Market One Tweet at a Time

Twitter Power shows you how to leverage the power of Twitter for instant business benefits - like reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies. The best businesses of today and tomorrow are using this high-tech, low-cost, and low-hassle technology to gain real advantages over their competitors.
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Publisher's Summary

Do you know what Twitter is? You should - if you're in the business of promoting your business, that is. Twitter is a social media platform that lets users blast short messages, or "tweets," to members via the Twitter Web site, as well as cell phones, e-mail, IM, and even through Facebook. It's a great and effective way to keep people connected and up to date on what's going on in their social circle in real time. But it's not just for staying in touch with friends. It's also a great way to publicize your business or organization.

Presidential campaigns use it to keep supporters and volunteers up to date; activists use it to coordinate street protests; and the office of the prime ,inister uses it to keep Britons informed on politics. But most importantly, businesses are using it to interact with customers and other businesses in a whole new way.

Twitter Power shows you how to leverage the power of Twitter for instant business benefits - like reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies. The best businesses of today and tomorrow are using this high-tech, low-cost, and low-hassle technology to gain real advantages over their competitors.

Joel Comm, one of the world's leading social media and online marketing experts, covers every aspect of the Twitter phenomena. He explains what Twitter is and why it works; how to jump into the conversation and build a following; how to use it to build better teams and stronger brands; how to make Twitter your ultimate customer help desk; and how to use it to drive traffic to your Web site. Plus, Comm includes case studies of businesses that use Twitter successfully, giving you the examples and best practices you need to succeed. Success in business is about staying connected - to colleagues, teams, and especially customers. Twitter offers a new, high-tech way to achi...

©2009 Joel Comm; (P)2009 Gildan Media Corp

What Members Say

Average Customer Rating

3.3 (86 )
5 star
 (15)
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3.1 (15 )
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Performance
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  •  
    Janet&Greg Huntington Beach, CA, United States 07-28-09
    Janet&Greg Huntington Beach, CA, United States 07-28-09 Member Since 2008
    HELPFUL VOTES
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    "A good overview of Twitter"

    Well written and interesting to read. Gives a basic understanding of how to use Twitter. Sadly the author only gives us brief glimpse of how Twitter will change our lives and how business can use it.

    3 of 3 people found this review helpful
  •  
    Marios PiraeusGreece 02-25-09
    Marios PiraeusGreece 02-25-09
    HELPFUL VOTES
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    "Joel Comm delivers yet again"

    I just finished listening to Twitter Power after a 6 hour straight listening session. I follow Joel since 2002 , his content has always been helpful and well structured . In Twitter Power he delivers once again. I've been using twitter since its conception so I am no novice, but the strategies and tips that Joel shares in this book allow me to see things differently, and the picture is allot more clear now. I highly recommend this listen/book to anyone that wants to know how to harness the twitter power. Thanks Joel! @thebostonian

    11 of 13 people found this review helpful
  •  
    Kevin Bentonville, AR, USA 05-13-09
    Kevin Bentonville, AR, USA 05-13-09
    HELPFUL VOTES
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    "Waste of time"

    If you need detailed instructions on how to create a twitter account, how to follow people, and how to set up a background image on your twitter profile this might be the book for you. Otherwise, you'll be like me who wasted too many hours waiting for the relevant information to begin. I gave up about half way through the book having not gained a bit of new knowledge, and really wanting my credit back.

    10 of 12 people found this review helpful
  •  
    steven columbus, OH, United States 04-07-09
    steven columbus, OH, United States 04-07-09 Member Since 2005
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    "Nice intro and how to"

    I appreciate a book that not only explains ideas but tells the reader how to perform actions.

    2 of 2 people found this review helpful
  •  
    Georgina Cheltenham, VIC, Australia 03-31-09
    Georgina Cheltenham, VIC, Australia 03-31-09
    HELPFUL VOTES
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    "Excellent! I Learnt a lot about Twitter!"

    This audio book is of high quality and very informative. Answered all of my questions regarding twitter. The author Joel Comm reads the book very well! If you want to build a presence on twitter for your business it is a must listen!

    2 of 2 people found this review helpful
  •  
    Pekka 10-14-09
    Pekka 10-14-09 Member Since 2008
    HELPFUL VOTES
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    "Comprehensive"

    Very comprehensive description of Twitter, how to use it and how to promote your business with it. Extremely detailed. Clearly written by an expert. Worked out well for me as I'm just starting to use Twitter. For someone more familiar with it I suppose it is still very useful but could be a bit heavy listen. The reader is clear but his reading style is too peculiar, even to the point of being annoying even though he doesn't mean it. However slightly distracts attention from the content before you get used to the voice.

    1 of 1 people found this review helpful
  •  
    Joy Alpharetta, GA, United States 05-29-09
    Joy Alpharetta, GA, United States 05-29-09 Member Since 2002
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    "Joyce"

    Don't waste your credit. Nothing to help with business.

    4 of 6 people found this review helpful
  •  
    Eric port charlotte, FL, United States 09-17-10
    Eric port charlotte, FL, United States 09-17-10
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    "Sophomoric drool."
    What disappointed you about Twitter Power?

    The book is awful and redundant.


    Any additional comments?

    This book isn't worth the carbon footprint it consumes to download it.

    0 of 0 people found this review helpful
  • Showing: 1-8 of 8 results
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  • Tim
    Broadstone, Dorset, United Kingdom
    10/8/10
    Overall
    "Good but long"

    Lots of good information but a little too long. It could move faster and cover the same key material. Rather felt like the author was being paid by the word.

    0 of 0 people found this review helpful
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