Presidential campaigns use it to keep supporters and volunteers up to date; activists use it to coordinate street protests; and the office of the prime ,inister uses it to keep Britons informed on politics. But most importantly, businesses are using it to interact with customers and other businesses in a whole new way.
Twitter Power shows you how to leverage the power of Twitter for instant business benefits - like reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies. The best businesses of today and tomorrow are using this high-tech, low-cost, and low-hassle technology to gain real advantages over their competitors.
Joel Comm, one of the world's leading social media and online marketing experts, covers every aspect of the Twitter phenomena. He explains what Twitter is and why it works; how to jump into the conversation and build a following; how to use it to build better teams and stronger brands; how to make Twitter your ultimate customer help desk; and how to use it to drive traffic to your Web site. Plus, Comm includes case studies of businesses that use Twitter successfully, giving you the examples and best practices you need to succeed. Success in business is about staying connected - to colleagues, teams, and especially customers. Twitter offers a new, high-tech way to achi...
©2009 Joel Comm; (P)2009 Gildan Media Corp
Well written and interesting to read. Gives a basic understanding of how to use Twitter. Sadly the author only gives us brief glimpse of how Twitter will change our lives and how business can use it.
If you need detailed instructions on how to create a twitter account, how to follow people, and how to set up a background image on your twitter profile this might be the book for you. Otherwise, you'll be like me who wasted too many hours waiting for the relevant information to begin. I gave up about half way through the book having not gained a bit of new knowledge, and really wanting my credit back.
I just finished listening to Twitter Power after a 6 hour straight listening session. I follow Joel since 2002 , his content has always been helpful and well structured . In Twitter Power he delivers once again. I've been using twitter since its conception so I am no novice, but the strategies and tips that Joel shares in this book allow me to see things differently, and the picture is allot more clear now. I highly recommend this listen/book to anyone that wants to know how to harness the twitter power. Thanks Joel! @thebostonian
This audio book is of high quality and very informative. Answered all of my questions regarding twitter. The author Joel Comm reads the book very well! If you want to build a presence on twitter for your business it is a must listen!
The book is awful and redundant.
This book isn't worth the carbon footprint it consumes to download it.
Very comprehensive description of Twitter, how to use it and how to promote your business with it. Extremely detailed. Clearly written by an expert. Worked out well for me as I'm just starting to use Twitter. For someone more familiar with it I suppose it is still very useful but could be a bit heavy listen. The reader is clear but his reading style is too peculiar, even to the point of being annoying even though he doesn't mean it. However slightly distracts attention from the content before you get used to the voice.
"Good but long"
Lots of good information but a little too long. It could move faster and cover the same key material. Rather felt like the author was being paid by the word.
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