"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."
©2012 Ryan Holiday (P)2012 Gildan Media LLC
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)
For someone who works in marketing, I have always assumed that there was a lot of manipulation in the mass media. But I must admit, I was shocked at the level to which this new breed of savvy marketers will go to get the exposure. When I was in College, I didn't see "Media Manipulation 101" on the class list. This book exhibits the new level of sophistication that exists in the industry of buzz. If it were a college course, it would be "Advanced Media Manipulation 301–Graduate level."
Although this book is meant to be a "don't do what I did, do what I say" story, it really expanded my vision as to what is possible in today's media saturated culture and I found myself running scenarios in my head how I could use similar ideas to promote the things that I care about... even if a person's intentions were honorable.
If this book did anything for me, it was to reinforce my suspicion that you definitely can't believe what you read in the paper and even more so online.
After I was done with the audiobook, my only question was why the author explains all the dirty tricks he used (and had astonishingly good results), to then turn around and spend the second half of the book explaining why you shouldn't do the same thing he did. Out of guilt?
At any rate, the author did a great job narrating the story. And I would recommend it to anyone in business (especially in marketing). Trust me...
Loved the book. It changed the way I think about the media and how I plan on approaching bloggers in the future. Not that I plan on creating fake email accounts but recognizing their mindset and finding a way to give them what they want is invaluable. I thought I was doing that already but after listening to the book, I recognize that I haven't been.
Everyone knows there's something fishy about the way the media works these days. Was I a fool or did there used to be more adherence to ethics and accountability for honesty? Ryan Holiday outlines exactly where we went wrong with modern media and shows the faults in a historical context. As far as reliability our media system has regressed 100 years and the web is providing the tools to do it.
We do have the ability to change this though, and just knowing what's wrong helps fix the problem significantly, as new technologies come with a learning curve. Here's the manual.
The beginning of the book outlays a lot of really useful information for how to get noticed in today's world, how to promote an idea or brand (and the shady ways in use today). That's what drew me in, but I stayed for the well put together picture exposing the framework of sham that leads our politics, ads, fun, -our lives- online. In the end it's a bit repetative and feels a touch watered down for page count. Maybe just in comparison to the meaty beginning?Overall I think this is information everyone of voting age NEEDS TO KNOW. If not to understand politics, to understand advertising, culture, and the conversations happening all around you both online and off.
It's nice to hear him speak because it's written from his perspective. He is speaking to you in the book, so you get that added element of his personality that voice brings. If it wasn't narrated by the author I wouldn't care which, but in this case it's a nice bonus to gain a little insight/perspective about who he is.
Yes, I did listen to it all in one sitting.
a fast paced first person account of modern media in the internet age
he is a bright 20 something with " a certain moral flexibility "
it all gets old for him about the time he decides to grow a conscience
he has a good story to tell the truth but he's just an ok narrator
on the other hand, it is his own occupational auto-biography
so i might be inclined to cut him a break on the voice work
he makes a serious effort to tie today's media to journalistic history
hearst, pulitzer, ochs and yellow journalism all get worked into the tale
soren kierkegaard, henry kissinger and george orwell are also quoted
technology improves but " the con game " remains fairly similar
he sells people stories they want to buy but don't want to admit to
it all quickly becomes a hall of mirrors and half-truths and deception
it will help me to watch on-line and cable news with an appropriate filter
everything of truth or value is seems gets sacrificed to speed and money
" blog sourced " has the initials BS / there must be some reason for that
Loved this audiobook. Such an interesting subject...fascinating to learn the strategies used to exploit blogs and to discover the underbelly of our digital culture.
Probably not. While interesting, it was not as thought-provoking as advertised. That combined with little to no actual sources to back up his claims, it is really just the author's word hoping to be taken as truth.
It was read well, however there are particular moments in the book where the audio cuts to what sounds like last-minute additions. The audio is lower quality, and sounds as though recorded through a built-in computer microphone.
It is a quick read, so I have no regrets.
Web Developer, Eldoren Design, www.eldoren.com
I have to say, this is one of the best books I have listened to since I started with Audible. The writer presents information that I always suspected but couldn't nail down. He's current, articulate and must lead a very interesting life. Buying a book ( print or audio) is never hard but this author delivered about 200% value. The content speaks for itself. If you haven't read or listened to this book, give it some serious thought. You will NOT be disappointed! Great Job Ryan! Have you written anything else?
This was very helpful. Holiday is good, no doubt about it...
However much the underbelly of New Media may shock you in this book, I cannot shake the feeling that Holiday sensationalized the book himself. His "unveiling" of how Youtube uses Thumbnails to increase Click-through-rate is not as crazy as he suggests. Although there is manipulation going on, I don't think it is bleak as he professes.
I DO recommend the book for anyone who makes their living from new media.
This audiobook suffers from Holiday's terribly inexpert reading. His is not a professional voice.
However, the strength of the message carries through. Once Ryan explains the cynical way in which information is manipulated on the internet you will never look at another sensational story the same way again.
This is an important work for our age. Read it...or remain vulnerable.
Every book is worth considering. It's the kind of consideration on what to do with the book that differs.
If you ever wondered how the media gets its news, and how easily someone with the resources can manipulate them, this is the book for you.
"Okay, but only listen to the first half part"
The first half of this audio book is quite fine. Some okay examples of getting media coverage, creating stories etc.
Second half is just a rant on blogs and named bloggers.
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