"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."
©2012 Ryan Holiday (P)2012 Gildan Media LLC
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)
Insightful and, in a way, life changing. Made me realize what a sucker I was for click bait disguised as news. I deleted almost all media pages from my social media account and have saved a ridiculous amount of time by not scrolling through worthless "entertainment" anymore. Holiday cleverly manipulates you through this book as well. I would skip the 2nd half as it's mostly him getting justice on his bad experiences in the industry.
Great book. Audio narration wasn't great and took some used to. However Ryan Holiday isn't a professional narrator and I do appreciate the author reading their own book
The author offers some useful, stunning and depressing insights into new media. However, he lacks self-awareness. For example, he belittles bloggers and other new media types for essentially telling readers how to manipulate them. But that's a huge portion of his own book! Does he have the same scorn for himself? He also doesn't see the depth of the new media he talks about. For example, in the same chapter in which he bemoans "snark" in new media, he praises Jon Stewart as a brilliant satirist. Have you ever seen anyone more snarky than Stewart? His medium may not be a blog, which is what the author mainly focuses on in this book, but the snark is very much there (as is the total disregard for anything resembling journalistic rigor, which is also something the author talks about).
Ryan shares and breaks down the media monster for all that it is and literally drives it....us, and our understanding of that will only help us in the future
I learned that so many people including myself waste their time talking about bs that is public opinion created on fake information. Media is what people talk about when they have nothing more interesting to talk about.
Validated why I quit Facebook for a
While. To much manic politics and outlandish positions on both sides of all the hot topics ie. Gun control , Obama, immigration, pro choice etc . It kills me that people like and share this craziness without any validation . If it's on the internet it must be true . These bloggers have mastered the art of stirring hate for their financial gain and the public is a gullible flock of sheep.
This violates my rule that most authors should usually NOT read their own work. The book would have been better overall with a professional narrator.
Dragged the story down. His cadence was sloppy and some of his words were almost slurred. It was not bad enough to get me to stop listening, but it definitely detracted from the story.
A simple, concise, poignant assessment of the current media landscape and its treacherous implications on you, me and our society.
The book is quick enough that anyone interested in how culture is created - or who wants to shape or reshape that culture - should read it.
Found this book very interesting from the start to the ending of the book. Ryans storytelling is great, and his voice is nice to listen to (the opposite of monotone)
"Okay, but only listen to the first half part"
The first half of this audio book is quite fine. Some okay examples of getting media coverage, creating stories etc.
Second half is just a rant on blogs and named bloggers.
"Great book, but poor narration audio quality"
The book is very interesting, however it sounds as if it was recorded on a laptop microphone and at times the recording device clearly changes.
"Good points but lots of repetition"
There was lots of repetition on this book, to the extend that having chapters seems a bit funny in retrospective. It's full of anecdotes and stories of the author but what is in it for me? I believe you since chapter 1. No need to try hard with more and more stories. Anyway, the points are good and it's good for everyone to be aware of the extend to which online and nationwide media is manipulated.
"A lifting of the skirt of how the media works"
Ryan Holiday has produced a truly eye opening insight into the dark world of online / offline media and how the 2 work together.
"top stuff but left empty"
I enjoyed this book and the message it portrayed. it has opened my eyes to a lot of day to day media manipulation but the end message left me with a bit of a sour taste.
"Great book, tedious reading."
Ryan really should have swallowed his ego and let a real voice talent present this fascinating book. A listen a 5+ hours without any vocal colour or inflection becomes a real chore. This is a great pity because the "truths" revealed in this book are worthy of attention by anyone who still believes Blogging is a noble art of citizen journalism and considered commentary.
"A complete expose On the Media."
Interesting insights into web journalism. However, it was not as actionable as I would have hoped. But it does reveal the motivations and results of the actions of bloggers and the press in the Internet age.
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