"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."
©2012 Ryan Holiday (P)2012 Gildan Media LLC
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)
"Trust Me, I'm Lying"
88/100 - the real truth behind fake news, as told by a genuine faker
As consumers of endless streams of gossip, rumors, breaking stories, and speculative news, we owe it to ourselves to understand what drives online content, as well as what happened to reputation of journalists as tireless fact-checkers. In a world where fake news is a global concern, each of us owe it to ourselves to question the nature of the content that baits us into clicking. "Trust Me, I'm Lying" is an exposé on how the media is manipulated, as well as what can be won and lost in the process. This nonfiction book is written as a tell-all and a cautionary tale, so the writing is fairly straightforward as a former media manipulator confesses his sins and reveals the secrets behind his tricks. This is not to say that the lack of floral language makes the book any less gripping, however; as the book just barely is getting started, your jaw begins to drop -- from astonishment that these acts of truth-bending happen, from embarrassment that you believed it, and from outrage at how rampant it's become.
It's a six-hour audiobook, and it can could easily be consumed in an extended sitting in text form. Since you've spent years of your life reading and discussing news stories that aren't really news or stories, you owe it to yourself to learn what is happening behind the scenes.
Explains SO MUCH about why modern society, especially bleeding-heart sectors, is all about yelling. Highly encouraged to anyone; you'll be able to defend yourself better from manipulative campaigns.
important book that explains one of the biggest problem with social media. one of the early books (if not the most early) that explain fake news and Media manipulators. I'm sure Trump read it.
I feel like I could've stopped listening to it after getting the initial gist of media manipulation being rampant. But there were still some nuggets in there worth hearing. I hope I got them all.
I knew media was petty, I knew it was a parody of what it once was, I knew it was slanted, but I had no idea the way the system actually worked… I had no idea the level to which it could be manipulated for your gain or someone else's! I was already someone who basically never watch the news, or read it online for that matter, however I now have a whole new perspective on what caution the media should be treated with. Besides that the book delves into the dangerous implications of where media is headed from here - very thought-provoking, and more than a little concerning.
This was a fascinating book. Ironically there was nothing shocking to me, but it's a great reminder that you can't believe everything you see on the internet. In fact, you probably shouldn't believe MOST of what you see on the internet.
All media is agenda based bull shit used to create hype that isn't there, and the only ones to profit are the ones spreading the lies. Told from a former dealer of the dark arts.
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