"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."
©2012 Ryan Holiday (P)2012 Gildan Media LLC
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)
I've already told my closest friends that they need to take the time to read this.
I told then that after reading this book you'll never see the world the same again.
Another cool thing about the book is that Ryan Holiday uses a lot of cool quotes that he is sure to tell you who there from.
My time is valuable and this book was worth it.
All of Ryan's examples he use from his time a media manipulator
Ryan Holiday talks to fast and he didn't separate his ideas enough.
Very eye opening.
I usually only like 1 out of 20 books I read, and this was one of them.
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