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Trust Me, I'm Lying: Confessions of a Media Manipulator | [Ryan Holiday]

Trust Me, I'm Lying: Confessions of a Media Manipulator

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can."
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Publisher's Summary

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…

  • 1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
  • 2) Bloggers are slaves to money, technology, and deadlines.
  • 3) Manipulators wield these levers to shape everything you read, see and watch—online and off.

"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."

©2012 Ryan Holiday (P)2012 Gildan Media LLC

What the Critics Say

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)

What Members Say

Average Customer Rating

3.9 (275 )
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4.0 (248 )
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Story
3.7 (244 )
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Performance
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  •  
    Elton Los angeles, CA, United States 08-13-12
    Elton Los angeles, CA, United States 08-13-12 Member Since 2004

    I teach Business, Economics, and English at a university in Tokyo. My interests are in politics, economics, and philosophy. I hold a BA in English Literature, and an MA in Political Science.

    HELPFUL VOTES
    157
    ratings
    REVIEWS
    341
    28
    FOLLOWERS
    FOLLOWING
    4
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    Overall
    Performance
    Story
    "Don't Read Your Own Book, but Listen to This One"

    Mr. Holiday tackles a pretty tough issue in this book. He does it intelligently and informatively. There is a lot of conflict in its telling. It's like listening to Pandora lament about opening the box.
    Mr. Holiday outlines the ways in which the news is being manipulated by the Internet. He does this from the POV of being a manipulator. Much of what he says is common sense, but seeing the illustrations and having it laid out in plain view somehow solidifies it in the mind.
    If you are trying to start your own Internet blog sensation, this book is a must listen. If you are an avid Internet news consumer, this book is a must listen. If you never use the Internet for news, this book is a must listen.
    While his reading felt like listening to a reading race, over time he either slowed down or I got used to the pace.

    0 of 0 people found this review helpful
  •  
    Chris Heard Malibu, CA USA 08-03-12
    Chris Heard Malibu, CA USA 08-03-12 Member Since 2001

    biblical scholar

    HELPFUL VOTES
    3
    ratings
    REVIEWS
    29
    5
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    FOLLOWING
    0
    0
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    Performance
    Story
    "A bit of a letdown"
    Would you recommend this book to a friend? Why or why not?

    No, not really. Very little of what Holiday “reveals” in this book is actually surprising. It all boils down to the claim that online media outlets are driven primarily by desire for page views and rankings, with relatively little concern for accuracy. Not much of a shock. The only thing that really surprised me was the relatively high frequency of profanity. Also, although Holiday occasionally speaks of feeling “guilty,” he shows no real signs of remorse and expresses no intention to change. At the end, he even swears off improving the situation with a curt “not my problem.” The book was, however, quite entertaining.


    How would you have changed the story to make it more enjoyable?

    The book was very repetitive and could have been considerably shorter.


    Would you listen to another book narrated by Ryan Holiday?

    It depends on the topic, but probably not. Holiday’s narration skills fall considerably below his media manipulation skills.


    Do you think Trust Me, I'm Lying needs a follow-up book? Why or why not?

    Not for many years. If Holiday can claim, decades from now, to have helped make things better, then a memoir to that effect could be worthwhile.


    Any additional comments?

    I suppose it would be awfully snarky to wonder whether any of the strong reviews/ratings of this book came via sock puppets operated by Holiday himself, wouldn’t it? And yet, that’s the kind of reality that he seeks to expose in the book.

    3 of 6 people found this review helpful
  •  
    Michael Encino, CA, United States 11-28-12
    Michael Encino, CA, United States 11-28-12 Member Since 2012
    ratings
    REVIEWS
    5
    5
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    "Eye Opening"
    Would you recommend this audiobook to a friend? If so, why?

    I've already told my closest friends that they need to take the time to read this.
    I told then that after reading this book you'll never see the world the same again.
    Another cool thing about the book is that Ryan Holiday uses a lot of cool quotes that he is sure to tell you who there from.
    My time is valuable and this book was worth it.


    What did you like best about this story?

    All of Ryan's examples he use from his time a media manipulator


    What didn’t you like about Ryan Holiday’s performance?

    Ryan Holiday talks to fast and he didn't separate his ideas enough.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Very eye opening.


    Any additional comments?

    I usually only like 1 out of 20 books I read, and this was one of them.

    0 of 2 people found this review helpful
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