"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."
©2012 Ryan Holiday (P)2012 Gildan Media LLC
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)
Probably not. While interesting, it was not as thought-provoking as advertised. That combined with little to no actual sources to back up his claims, it is really just the author's word hoping to be taken as truth.
It was read well, however there are particular moments in the book where the audio cuts to what sounds like last-minute additions. The audio is lower quality, and sounds as though recorded through a built-in computer microphone.
It is a quick read, so I have no regrets.
This was very helpful. Holiday is good, no doubt about it...
However much the underbelly of New Media may shock you in this book, I cannot shake the feeling that Holiday sensationalized the book himself. His "unveiling" of how Youtube uses Thumbnails to increase Click-through-rate is not as crazy as he suggests. Although there is manipulation going on, I don't think it is bleak as he professes.
I DO recommend the book for anyone who makes their living from new media.
No, I wouldn't listen to this again. I couldn't listen to it the first time. His mono tone and lack of enthusiasm while presenting his story makes it extremely hard to follow. I literally had to shut it off after 15 minutes.
Should've listened to the reviews... this is not, by ANY means, a book about Marketing or a "how to go viral" guideline. This is a book about Bloggers, blogging, blogs in general... if you are looking for Marketing insights DO NOT listen to this book. I usually enjoy books read by the author, this was not a good performance, kind of "robotic" and not really engaging, considering the author is allegedly "pouring his heart out" with confessions about his work life as well as his peers'.
I really enjoyed this book, at the beginning. It is an eye opener, even when you know that there's fake news. I'm glad I read this book so I can be conscious not just of what I believe, but maybe more importantly, what I click on when surfing the web. It really didn't need to be this long a book, and there was a lot of repetition. But what bothered me was the end. He notes that though people might read this book as a manual of how to manipulate the media, he tells them to beware that it may eventually backfire in them. Though--and this is one part that makes me wonder about his intentions for this book--they will likely get rich and have fun in the process. He also says he's sorry to the victims of his actions. Then says the title of this book, "Trust me, I'm lying." At the end, he plugs his website. So, is this whole book just to shock and sell more books, make more money, and self-promote? It seems the answer is yes.
"Trust Me, I'm Lying"
88/100 - the real truth behind fake news, as told by a genuine faker
As consumers of endless streams of gossip, rumors, breaking stories, and speculative news, we owe it to ourselves to understand what drives online content, as well as what happened to reputation of journalists as tireless fact-checkers. In a world where fake news is a global concern, each of us owe it to ourselves to question the nature of the content that baits us into clicking. "Trust Me, I'm Lying" is an exposé on how the media is manipulated, as well as what can be won and lost in the process. This nonfiction book is written as a tell-all and a cautionary tale, so the writing is fairly straightforward as a former media manipulator confesses his sins and reveals the secrets behind his tricks. This is not to say that the lack of floral language makes the book any less gripping, however; as the book just barely is getting started, your jaw begins to drop -- from astonishment that these acts of truth-bending happen, from embarrassment that you believed it, and from outrage at how rampant it's become.
It's a six-hour audiobook, and it can could easily be consumed in an extended sitting in text form. Since you've spent years of your life reading and discussing news stories that aren't really news or stories, you owe it to yourself to learn what is happening behind the scenes.
Explains SO MUCH about why modern society, especially bleeding-heart sectors, is all about yelling. Highly encouraged to anyone; you'll be able to defend yourself better from manipulative campaigns.
important book that explains one of the biggest problem with social media. one of the early books (if not the most early) that explain fake news and Media manipulators. I'm sure Trump read it.
Report Inappropriate Content