"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."
©2012 Ryan Holiday (P)2012 Gildan Media LLC
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)
I teach Business, Economics, and English at a university in Tokyo. My interests are in politics, economics, and philosophy. I hold a BA in English Literature, and an MA in Political Science.
Mr. Holiday tackles a pretty tough issue in this book. He does it intelligently and informatively. There is a lot of conflict in its telling. It's like listening to Pandora lament about opening the box.
Mr. Holiday outlines the ways in which the news is being manipulated by the Internet. He does this from the POV of being a manipulator. Much of what he says is common sense, but seeing the illustrations and having it laid out in plain view somehow solidifies it in the mind.
If you are trying to start your own Internet blog sensation, this book is a must listen. If you are an avid Internet news consumer, this book is a must listen. If you never use the Internet for news, this book is a must listen.
While his reading felt like listening to a reading race, over time he either slowed down or I got used to the pace.
This was very helpful. Holiday is good, no doubt about it...
However much the underbelly of New Media may shock you in this book, I cannot shake the feeling that Holiday sensationalized the book himself. His "unveiling" of how Youtube uses Thumbnails to increase Click-through-rate is not as crazy as he suggests. Although there is manipulation going on, I don't think it is bleak as he professes.
I DO recommend the book for anyone who makes their living from new media.
No, I wouldn't listen to this again. I couldn't listen to it the first time. His mono tone and lack of enthusiasm while presenting his story makes it extremely hard to follow. I literally had to shut it off after 15 minutes.
This was a fascinating book. Ironically there was nothing shocking to me, but it's a great reminder that you can't believe everything you see on the internet. In fact, you probably shouldn't believe MOST of what you see on the internet.
All media is agenda based bull shit used to create hype that isn't there, and the only ones to profit are the ones spreading the lies. Told from a former dealer of the dark arts.
Everyone who depends on media of any kind to make a living should read this book. Teaching someone to not be naive is typically something they have to experience on their own. Holiday renders an exception with this book. Finding out what's behind the curtian of media isn't pretty but educating your self about it is a step closer to a better more honest world.
First off, I love when author reads his own book. Only then can you hear the true feelings and thoughts come through in the author's voice.
In this book, Ryan tells of the hidden world of marketing, blogs, and public relations. His own techniques are outlandish, successful, astounding, and creative.
I was shocked at how retractions are handled, clarifications are ignored, and how false stories do not get the corrections that are deserved. If they do, it seems, the corrections are put at the bottom of a post that is published or posted or shared again.
Trust Me I'm Lying is well outside my area of expertise, but not really. This information should be if interest anybody who reads a newspaper, magazine, blog, or advertisement.
I was expecting rlto walk away from this book with some knowledge of insider tricks. What I got was walk-through of the economics of our current media system and how it's system of incentives has made it utterly corruptible. A highly recommended read.
One sour point of the audiobook is that the author narrates it himself; he would have been better served with a professional voice actor. His voice is nasally and a little harder to follow at low volumes and sudden changes in volume make it obvious that certain sections were edited out of sequence. If lackluster voice acting is a deal-breaker for you, pick up a physical copy.
A great read to grasp the way that the information is manipulated in today's world, but the author uses the tools that he is criticizing to manipulate you towards a point of view, trying to paint a darker world and exaggerate how the it works
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