We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Trust Me, I'm Lying Audiobook

Trust Me, I'm Lying: Confessions of a Media Manipulator

Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…

  • 1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
  • 2) Bloggers are slaves to money, technology, and deadlines.
  • 3) Manipulators wield these levers to shape everything you read, see and watch—online and off.

"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."

©2012 Ryan Holiday (P)2012 Gildan Media LLC

What the Critics Say

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)

What Members Say

Average Customer Rating

4.2 (1195 )
5 star
 (615)
4 star
 (351)
3 star
 (153)
2 star
 (52)
1 star
 (24)
Overall
4.3 (1041 )
5 star
 (568)
4 star
 (266)
3 star
 (148)
2 star
 (37)
1 star
 (22)
Story
4.0 (1046 )
5 star
 (423)
4 star
 (312)
3 star
 (186)
2 star
 (87)
1 star
 (38)
Performance
Sort by:
  •  
    James Carlsbad, CA, United States 12-12-12
    James Carlsbad, CA, United States 12-12-12
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    12
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "A little too much trust"
    Would you recommend this book to a friend? Why or why not?

    Probably not. While interesting, it was not as thought-provoking as advertised. That combined with little to no actual sources to back up his claims, it is really just the author's word hoping to be taken as truth.


    What did you like about the performance? What did you dislike?

    It was read well, however there are particular moments in the book where the audio cuts to what sounds like last-minute additions. The audio is lower quality, and sounds as though recorded through a built-in computer microphone.


    Was Trust Me, I'm Lying worth the listening time?

    It is a quick read, so I have no regrets.


    5 of 7 people found this review helpful
  •  
    JB 08-05-12
    JB 08-05-12 Member Since 2016
    HELPFUL VOTES
    8
    ratings
    REVIEWS
    57
    14
    FOLLOWERS
    FOLLOWING
    2
    1
    Overall
    Performance
    Story
    "I liked this a lot."

    This was very helpful. Holiday is good, no doubt about it...

    However much the underbelly of New Media may shock you in this book, I cannot shake the feeling that Holiday sensationalized the book himself. His "unveiling" of how Youtube uses Thumbnails to increase Click-through-rate is not as crazy as he suggests. Although there is manipulation going on, I don't think it is bleak as he professes.

    I DO recommend the book for anyone who makes their living from new media.

    5 of 7 people found this review helpful
  •  
    Jeff Richecky 12-21-14 Member Since 2016
    HELPFUL VOTES
    6
    ratings
    REVIEWS
    10
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Worst Narrator Ever!"
    Would you listen to Trust Me, I'm Lying again? Why?

    No, I wouldn't listen to this again. I couldn't listen to it the first time. His mono tone and lack of enthusiasm while presenting his story makes it extremely hard to follow. I literally had to shut it off after 15 minutes.


    6 of 10 people found this review helpful
  •  
    Alberto Schroeder 02-07-17 Member Since 2011
    ratings
    REVIEWS
    23
    2
    Overall
    Performance
    Story
    "Heed the bad reviews!!"

    Should've listened to the reviews... this is not, by ANY means, a book about Marketing or a "how to go viral" guideline. This is a book about Bloggers, blogging, blogs in general... if you are looking for Marketing insights DO NOT listen to this book. I usually enjoy books read by the author, this was not a good performance, kind of "robotic" and not really engaging, considering the author is allegedly "pouring his heart out" with confessions about his work life as well as his peers'.

    0 of 0 people found this review helpful
  •  
    Melissa 01-31-17
    Melissa 01-31-17 Member Since 2016
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    6
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "interesting, but he troubles me"

    I really enjoyed this book, at the beginning. It is an eye opener, even when you know that there's fake news. I'm glad I read this book so I can be conscious not just of what I believe, but maybe more importantly, what I click on when surfing the web. It really didn't need to be this long a book, and there was a lot of repetition. But what bothered me was the end. He notes that though people might read this book as a manual of how to manipulate the media, he tells them to beware that it may eventually backfire in them. Though--and this is one part that makes me wonder about his intentions for this book--they will likely get rich and have fun in the process. He also says he's sorry to the victims of his actions. Then says the title of this book, "Trust me, I'm lying." At the end, he plugs his website. So, is this whole book just to shock and sell more books, make more money, and self-promote? It seems the answer is yes.

    0 of 0 people found this review helpful
  •  
    Enio Donis 01-18-17
    Enio Donis 01-18-17 Member Since 2015
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "The brith of fake news"

    An interesting look behind the scenes and motivations in the world of online news and blogs

    0 of 0 people found this review helpful
  •  
    Charli824 01-07-17
    Charli824 01-07-17 Member Since 2016
    ratings
    REVIEWS
    30
    5
    Overall
    Performance
    Story
    "Genuinely Eye-Opening"

    "Trust Me, I'm Lying"

    88/100 - the real truth behind fake news, as told by a genuine faker

    As consumers of endless streams of gossip, rumors, breaking stories, and speculative news, we owe it to ourselves to understand what drives online content, as well as what happened to reputation of journalists as tireless fact-checkers. In a world where fake news is a global concern, each of us owe it to ourselves to question the nature of the content that baits us into clicking. "Trust Me, I'm Lying" is an exposé on how the media is manipulated, as well as what can be won and lost in the process. This nonfiction book is written as a tell-all and a cautionary tale, so the writing is fairly straightforward as a former media manipulator confesses his sins and reveals the secrets behind his tricks. This is not to say that the lack of floral language makes the book any less gripping, however; as the book just barely is getting started, your jaw begins to drop -- from astonishment that these acts of truth-bending happen, from embarrassment that you believed it, and from outrage at how rampant it's become.

    It's a six-hour audiobook, and it can could easily be consumed in an extended sitting in text form. Since you've spent years of your life reading and discussing news stories that aren't really news or stories, you owe it to yourself to learn what is happening behind the scenes.

    0 of 0 people found this review helpful
  •  
    Matthew Pherigo 12-29-16
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Everyone needs to read this"

    Explains SO MUCH about why modern society, especially bleeding-heart sectors, is all about yelling. Highly encouraged to anyone; you'll be able to defend yourself better from manipulative campaigns.

    0 of 0 people found this review helpful
  •  
    Kamy S. 12-21-16
    Kamy S. 12-21-16 Member Since 2017
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "must read for everyone"

    important book that explains one of the biggest problem with social media. one of the early books (if not the most early) that explain fake news and Media manipulators. I'm sure Trump read it.

    0 of 0 people found this review helpful
  •  
    FJ 12-18-16
    FJ 12-18-16 Member Since 2016
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    7
    6
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "loved it"

    very interesting and easy listen. i was a bit surprised by the expletives since I was given no warning. other than that I learnt alot.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.