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Trust Me, I'm Lying: Confessions of a Media Manipulator | [Ryan Holiday]

Trust Me, I'm Lying: Confessions of a Media Manipulator

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can."
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Publisher's Summary

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…

  • 1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
  • 2) Bloggers are slaves to money, technology, and deadlines.
  • 3) Manipulators wield these levers to shape everything you read, see and watch—online and off.

"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."

©2012 Ryan Holiday (P)2012 Gildan Media LLC

What the Critics Say

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)

What Members Say

Average Customer Rating

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  •  
    Dann Los Angeles, CA, United States 08-28-14
    Dann Los Angeles, CA, United States 08-28-14 Member Since 2009

    My preference for a good story is something totally unusual and not run of the mill stuff. Give me something I haven't heard before.

    HELPFUL VOTES
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    "Thought this might be interesting"

    But I had to quit listening part way through because the guy just reads it like he's trying to get done with a bad book. This guy can't even interest himself in his own book.

    1 of 1 people found this review helpful
  •  
    Kindle Customer Walpole, MA, United States 01-04-14
    Kindle Customer Walpole, MA, United States 01-04-14 Member Since 2011

    I'm a bear that likes honey, climbing trees, stealing picnic baskets and listening to audiobooks.

    HELPFUL VOTES
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    "Compelling and Thought Provoking"
    What made the experience of listening to Trust Me, I'm Lying the most enjoyable?

    Holiday does a really good job of explaining how the media works in the internet age and how the pay-per-view culture of blogging encourages shoddy journalism.


    What was one of the most memorable moments of Trust Me, I'm Lying?

    What I will take away from this book is a better understanding of how easily we can be manipulated by the media, how little truth matters when it comes to drumming up buzz, and how important it is to be responsible as a writer and a blogger.


    Any additional comments?

    Highly recommended. You'll never be able to see an article from Gawker or Buzzfeed or the Huffington Post without thinking about what Holiday has to say in his book.

    1 of 1 people found this review helpful
  •  
    Gordon Dawson Creek, BC, Canada 10-22-12
    Gordon Dawson Creek, BC, Canada 10-22-12 Member Since 2011

    Web Developer, Eldoren Design, www.eldoren.com

    HELPFUL VOTES
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    "Can you afford NOT to read this?"

    I have to say, this is one of the best books I have listened to since I started with Audible. The writer presents information that I always suspected but couldn't nail down. He's current, articulate and must lead a very interesting life. Buying a book ( print or audio) is never hard but this author delivered about 200% value. The content speaks for itself. If you haven't read or listened to this book, give it some serious thought. You will NOT be disappointed! Great Job Ryan! Have you written anything else?

    3 of 4 people found this review helpful
  •  
    Elton Los angeles, CA, United States 08-13-12
    Elton Los angeles, CA, United States 08-13-12 Member Since 2004

    I teach Business, Economics, and English at a university in Tokyo. My interests are in politics, economics, and philosophy. I hold a BA in English Literature, and an MA in Political Science.

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    "Don't Read Your Own Book, but Listen to This One"

    Mr. Holiday tackles a pretty tough issue in this book. He does it intelligently and informatively. There is a lot of conflict in its telling. It's like listening to Pandora lament about opening the box.
    Mr. Holiday outlines the ways in which the news is being manipulated by the Internet. He does this from the POV of being a manipulator. Much of what he says is common sense, but seeing the illustrations and having it laid out in plain view somehow solidifies it in the mind.
    If you are trying to start your own Internet blog sensation, this book is a must listen. If you are an avid Internet news consumer, this book is a must listen. If you never use the Internet for news, this book is a must listen.
    While his reading felt like listening to a reading race, over time he either slowed down or I got used to the pace.

    1 of 1 people found this review helpful
  •  
    John Roberts 05-24-15 Member Since 2013
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    "A must read for black, white and grey hats alike"

    This is the manual to popular lies that no one else will ever reveal to you.

    0 of 0 people found this review helpful
  •  
    eric olszewski 05-11-15 Member Since 2015
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    "Great start, terrible finish"

    This book was absolutely captivating until I hit around chapter 12. Past that point, it was the same idea pushed around for another 12 chapters - it was like being force fed the idea that bloggers don't check their sources and that this has real world effects.

    This being said, the first half was fantastic and opened my eyes to a world I was, for the most part, unaware of. Since having read this book, I am able to fill in a lot of blanks from online blogging and journalism.

    The techniques discussed are very intangible to a reader like myself though as Ryan has a massive budget and brand behind him. It was good to learn about though, and kind of sickening; that's the nature of this book though.

    Fantastic first half, poor second half.

    3/5 stars

    0 of 0 people found this review helpful
  •  
    victor 05-07-15
    victor 05-07-15
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    "awesome"

    i am using the trading up method as we speak for my youngpreneurs podcast growth

    0 of 0 people found this review helpful
  •  
    J. Morris New England, USA 05-06-15
    J. Morris New England, USA 05-06-15 Member Since 2015

    Johnny Mo

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    "Terrifyingly interesting"

    Ryan explains how broken media is, teaches you how to manipulate it and calls for change because blogging is ruining everything.

    0 of 0 people found this review helpful
  •  
    Ray 05-04-15
    Ray 05-04-15 Member Since 2015
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    "Informative yet lacking"

    This book was informative yet lacking. The author made great point but the book could've been 75 pages and gotten to the same effect the writer kept repeating and rehashing the same points and it got repetitive after a while

    0 of 0 people found this review helpful
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    Joni 05-03-15
    Joni 05-03-15
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    9
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    "Gets repetative quite fast"

    The book started with interesting stories and clever insights but got wildly repetative way before halfway mark. Also, the willing risk of listening to a book that is read by the author was wrong one to take with this author.

    The reader/author sounds sleepy and/or drunkish, this I would have approved but the whole book is filled with strange single sentences that are annoyningly superimposed to the track after the whole book has been read through. These cut-ins are recorded with awful quality and make the following that much harder.

    After the first 10mins I loved the book, after listening it through - would not recommend.

    0 of 0 people found this review helpful
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