"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."
©2012 Ryan Holiday (P)2012 Gildan Media LLC
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)
Every book is worth considering. It's the kind of consideration on what to do with the book that differs.
If you ever wondered how the media gets its news, and how easily someone with the resources can manipulate them, this is the book for you.
I admit, I suspected that there was someone out there manipulating things, changing perceptions. What I hadn't realized was that that someone had a name, and that it occurs so pervasively. What little trust I had in media has been jaded, and any blind trust I had in the internet is gone for good. This book is a real eye-opener to the truths behind the curtain, so to speak. I'll definitely be looking at the news I get with a different eye: who benefits, how, and how did this story make it to the front page in the first place? I emerge from the book a cannier, hopefully wiser, and definitely changed reader.
At first I wanted to skip this book because I thought it has no big news for me. I was wrong.
As an RSS addict, I didn't realize how biased the whole blogsphere is.
This book has totally ruined the Internet for me.
At this point I can not trust a single word I read online. Everything looks suspicious, everything you read might be manipulated by some smart PR guy.
A "must read" book for anyone who spends more than 2 hours a day online.
Abu Dhabi, UAE
Probably not because the central theme of Don't Trust Anything the media tells you is clear enough the first time.
Confessions of an Ecomonic Hitman
He is telling his story with all the emotional inflections added to his words that would never transfer via print.
I was saddened to have many suspicions validated.
A worth while read...perhaps a little over the top here and there but if it peaks your skepticism and makes you question the media it has served its purpose.
I wanted a more "Catch Me If You Can" type adventure and this was more of a very thorough education of a niche media and it's broader reach. While I was overwhelmed with how much information and homework Ryan did I was bored with it after a few chapters. It was very repetitive basically saying the same things over and over just with a different twist. This book though should be essential reading for any journalism student. As an average Joe though this book barely kept my attention.
Seemed a bit contrived. I have no doubts that this guy is still working in the same ways as he always has.
His audio was well done and he delivered the book well. Good move on his part to record it himself.
I think Ryan could indeed write more journalistic history books sure but this particular book doesn't need a follow up. In fact it was already twice as long as it needed to be.
If you're a journalist or journalism student I would recommend this book highly. If you're looking for anything else I would pass.
The stories were interesting, though largely, unsurprising. The worst, however, was the narration. I'm sorry. The audio wasn't totally horrible, but some authors should NOT narrate their own audio versions. I wasn't all that impressed with the book, but if friends really did want to read it, I'd at least steer them away from the audio version unless it was the only option.
Honestly, the book would be worth borrowing from the library. Some of the stories are interesting, but not really worth the retail price tag. I can't recommend the audio version. It's just one of those books that would have been much better served by a professional narrator. ...even then, I'm not sure it would be credit-worthy.
This book is a must read for anyone with a brain. If you spend your time consuming media and getting all bent out of shape about it... consider what you'd think if you found you were just a pawn in someone's click through scheme.
Depending on subject...
Yes, I already have.
SInce it was a non-fiction work, it is hard to say
This was information that has already added insight to my job.
I teach Business, Economics, and English at a university in Tokyo. My interests are in politics, economics, and philosophy. I hold a BA in English Literature, and an MA in Political Science.
Mr. Holiday tackles a pretty tough issue in this book. He does it intelligently and informatively. There is a lot of conflict in its telling. It's like listening to Pandora lament about opening the box.
Mr. Holiday outlines the ways in which the news is being manipulated by the Internet. He does this from the POV of being a manipulator. Much of what he says is common sense, but seeing the illustrations and having it laid out in plain view somehow solidifies it in the mind.
If you are trying to start your own Internet blog sensation, this book is a must listen. If you are an avid Internet news consumer, this book is a must listen. If you never use the Internet for news, this book is a must listen.
While his reading felt like listening to a reading race, over time he either slowed down or I got used to the pace.
No, not really. Very little of what Holiday “reveals” in this book is actually surprising. It all boils down to the claim that online media outlets are driven primarily by desire for page views and rankings, with relatively little concern for accuracy. Not much of a shock. The only thing that really surprised me was the relatively high frequency of profanity. Also, although Holiday occasionally speaks of feeling “guilty,” he shows no real signs of remorse and expresses no intention to change. At the end, he even swears off improving the situation with a curt “not my problem.” The book was, however, quite entertaining.
The book was very repetitive and could have been considerably shorter.
It depends on the topic, but probably not. Holiday’s narration skills fall considerably below his media manipulation skills.
Not for many years. If Holiday can claim, decades from now, to have helped make things better, then a memoir to that effect could be worthwhile.
I suppose it would be awfully snarky to wonder whether any of the strong reviews/ratings of this book came via sock puppets operated by Holiday himself, wouldn’t it? And yet, that’s the kind of reality that he seeks to expose in the book.
There are no listener reviews for this title yet.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.