Trust Me, I'm Lying: Confessions of a Media Manipulator Audiobook | Ryan Holiday | Audible.com
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Trust Me, I'm Lying: Confessions of a Media Manipulator | [Ryan Holiday]

Trust Me, I'm Lying: Confessions of a Media Manipulator

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can."
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Publisher's Summary

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…

  • 1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
  • 2) Bloggers are slaves to money, technology, and deadlines.
  • 3) Manipulators wield these levers to shape everything you read, see and watch—online and off.

"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."

©2012 Ryan Holiday (P)2012 Gildan Media LLC

What the Critics Say

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)

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What Members Say

Average Customer Rating

3.9 (235 )
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  •  
    Saud United States 08-29-13
    Saud United States 08-29-13 Member Since 2007

    Learn, understand, then decide whether you accept or reject.

    HELPFUL VOTES
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    "Question the media"

    If you ever wondered how the media gets its news, and how easily someone with the resources can manipulate them, this is the book for you.

    0 of 0 people found this review helpful
  •  
    Jaime Rochester, MN, United States 08-18-13
    Jaime Rochester, MN, United States 08-18-13 Member Since 2010

    Bibliophile

    HELPFUL VOTES
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    "Makes you look at media in a whole different light"

    I admit, I suspected that there was someone out there manipulating things, changing perceptions. What I hadn't realized was that that someone had a name, and that it occurs so pervasively. What little trust I had in media has been jaded, and any blind trust I had in the internet is gone for good. This book is a real eye-opener to the truths behind the curtain, so to speak. I'll definitely be looking at the news I get with a different eye: who benefits, how, and how did this story make it to the front page in the first place? I emerge from the book a cannier, hopefully wiser, and definitely changed reader.

    0 of 0 people found this review helpful
  •  
    OMRI New York, NY, United States 04-14-13
    OMRI New York, NY, United States 04-14-13 Member Since 2012
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    "Wonderful book. Ruined the Internet for me."

    At first I wanted to skip this book because I thought it has no big news for me. I was wrong.

    As an RSS addict, I didn't realize how biased the whole blogsphere is.
    This book has totally ruined the Internet for me.

    At this point I can not trust a single word I read online. Everything looks suspicious, everything you read might be manipulated by some smart PR guy.

    A "must read" book for anyone who spends more than 2 hours a day online.

    1 of 2 people found this review helpful
  •  
    Rich Shields Abuja, Nigeria 11-28-12
    Rich Shields Abuja, Nigeria 11-28-12 Member Since 2012

    Abu Dhabi, UAE

    HELPFUL VOTES
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    "The Ministry of Truth is here"
    Would you listen to Trust Me, I'm Lying again? Why?

    Probably not because the central theme of Don't Trust Anything the media tells you is clear enough the first time.


    What other book might you compare Trust Me, I'm Lying to and why?

    Confessions of an Ecomonic Hitman


    What does Ryan Holiday bring to the story that you wouldn’t experience if you just read the book?

    He is telling his story with all the emotional inflections added to his words that would never transfer via print.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I was saddened to have many suspicions validated.


    Any additional comments?

    A worth while read...perhaps a little over the top here and there but if it peaks your skepticism and makes you question the media it has served its purpose.

    1 of 2 people found this review helpful
  •  
    neyar smith Atlanta, US 10-12-12
    neyar smith Atlanta, US 10-12-12
    HELPFUL VOTES
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    "Factual & educational but very boring & repetitive"
    Is there anything you would change about this book?

    I wanted a more "Catch Me If You Can" type adventure and this was more of a very thorough education of a niche media and it's broader reach. While I was overwhelmed with how much information and homework Ryan did I was bored with it after a few chapters. It was very repetitive basically saying the same things over and over just with a different twist. This book though should be essential reading for any journalism student. As an average Joe though this book barely kept my attention.


    What was your reaction to the ending? (No spoilers please!)

    Seemed a bit contrived. I have no doubts that this guy is still working in the same ways as he always has.


    What three words best describe Ryan Holiday’s performance?

    His audio was well done and he delivered the book well. Good move on his part to record it himself.


    Do you think Trust Me, I'm Lying needs a follow-up book? Why or why not?

    I think Ryan could indeed write more journalistic history books sure but this particular book doesn't need a follow up. In fact it was already twice as long as it needed to be.


    Any additional comments?

    If you're a journalist or journalism student I would recommend this book highly. If you're looking for anything else I would pass.

    1 of 2 people found this review helpful
  •  
    Sherry Oxford, AL, USA 09-22-12
    Sherry Oxford, AL, USA 09-22-12 Member Since 2006
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    "Interesting stories, but don't pick audio version"
    What did you like best about Trust Me, I'm Lying? What did you like least?

    The stories were interesting, though largely, unsurprising. The worst, however, was the narration. I'm sorry. The audio wasn't totally horrible, but some authors should NOT narrate their own audio versions. I wasn't all that impressed with the book, but if friends really did want to read it, I'd at least steer them away from the audio version unless it was the only option.


    Any additional comments?

    Honestly, the book would be worth borrowing from the library. Some of the stories are interesting, but not really worth the retail price tag. I can't recommend the audio version. It's just one of those books that would have been much better served by a professional narrator. ...even then, I'm not sure it would be credit-worthy.

    1 of 2 people found this review helpful
  •  
    Jeffrey Omaha, NE, United States 09-10-12
    Jeffrey Omaha, NE, United States 09-10-12
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    "Eye Opener"

    This book is a must read for anyone with a brain. If you spend your time consuming media and getting all bent out of shape about it... consider what you'd think if you found you were just a pawn in someone's click through scheme.

    0 of 0 people found this review helpful
  •  
    Deanna Raleigh, NC, United States 08-20-12
    Deanna Raleigh, NC, United States 08-20-12 Member Since 2012
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    "Lots of good information"
    Would you try another book from Ryan Holiday and/or Ryan Holiday?

    Depending on subject...


    Would you recommend Trust Me, I'm Lying to your friends? Why or why not?

    Yes, I already have.


    Did the narration match the pace of the story?

    SInce it was a non-fiction work, it is hard to say


    Did Trust Me, I'm Lying inspire you to do anything?

    This was information that has already added insight to my job.


    0 of 0 people found this review helpful
  •  
    Elton Los angeles, CA, United States 08-13-12
    Elton Los angeles, CA, United States 08-13-12 Member Since 2004

    I teach Business, Economics, and English at a university in Tokyo. My interests are in politics, economics, and philosophy. I hold a BA in English Literature, and an MA in Political Science.

    HELPFUL VOTES
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    "Don't Read Your Own Book, but Listen to This One"

    Mr. Holiday tackles a pretty tough issue in this book. He does it intelligently and informatively. There is a lot of conflict in its telling. It's like listening to Pandora lament about opening the box.
    Mr. Holiday outlines the ways in which the news is being manipulated by the Internet. He does this from the POV of being a manipulator. Much of what he says is common sense, but seeing the illustrations and having it laid out in plain view somehow solidifies it in the mind.
    If you are trying to start your own Internet blog sensation, this book is a must listen. If you are an avid Internet news consumer, this book is a must listen. If you never use the Internet for news, this book is a must listen.
    While his reading felt like listening to a reading race, over time he either slowed down or I got used to the pace.

    0 of 0 people found this review helpful
  •  
    Chris Heard Malibu, CA USA 08-03-12
    Chris Heard Malibu, CA USA 08-03-12 Member Since 2001

    biblical scholar

    HELPFUL VOTES
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    "A bit of a letdown"
    Would you recommend this book to a friend? Why or why not?

    No, not really. Very little of what Holiday “reveals” in this book is actually surprising. It all boils down to the claim that online media outlets are driven primarily by desire for page views and rankings, with relatively little concern for accuracy. Not much of a shock. The only thing that really surprised me was the relatively high frequency of profanity. Also, although Holiday occasionally speaks of feeling “guilty,” he shows no real signs of remorse and expresses no intention to change. At the end, he even swears off improving the situation with a curt “not my problem.” The book was, however, quite entertaining.


    How would you have changed the story to make it more enjoyable?

    The book was very repetitive and could have been considerably shorter.


    Would you listen to another book narrated by Ryan Holiday?

    It depends on the topic, but probably not. Holiday’s narration skills fall considerably below his media manipulation skills.


    Do you think Trust Me, I'm Lying needs a follow-up book? Why or why not?

    Not for many years. If Holiday can claim, decades from now, to have helped make things better, then a memoir to that effect could be worthwhile.


    Any additional comments?

    I suppose it would be awfully snarky to wonder whether any of the strong reviews/ratings of this book came via sock puppets operated by Holiday himself, wouldn’t it? And yet, that’s the kind of reality that he seeks to expose in the book.

    3 of 6 people found this review helpful
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