"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."
©2012 Ryan Holiday (P)2012 Gildan Media LLC
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)
Loved this audiobook. Such an interesting subject...fascinating to learn the strategies used to exploit blogs and to discover the underbelly of our digital culture.
My preference for a good story is something totally unusual and not run of the mill stuff. Give me something I haven't heard before.
But I had to quit listening part way through because the guy just reads it like he's trying to get done with a bad book. This guy can't even interest himself in his own book.
I'm a bear that likes honey, climbing trees, stealing picnic baskets and listening to audiobooks.
Holiday does a really good job of explaining how the media works in the internet age and how the pay-per-view culture of blogging encourages shoddy journalism.
What I will take away from this book is a better understanding of how easily we can be manipulated by the media, how little truth matters when it comes to drumming up buzz, and how important it is to be responsible as a writer and a blogger.
Highly recommended. You'll never be able to see an article from Gawker or Buzzfeed or the Huffington Post without thinking about what Holiday has to say in his book.
I teach Business, Economics, and English at a university in Tokyo. My interests are in politics, economics, and philosophy. I hold a BA in English Literature, and an MA in Political Science.
Mr. Holiday tackles a pretty tough issue in this book. He does it intelligently and informatively. There is a lot of conflict in its telling. It's like listening to Pandora lament about opening the box.
Mr. Holiday outlines the ways in which the news is being manipulated by the Internet. He does this from the POV of being a manipulator. Much of what he says is common sense, but seeing the illustrations and having it laid out in plain view somehow solidifies it in the mind.
If you are trying to start your own Internet blog sensation, this book is a must listen. If you are an avid Internet news consumer, this book is a must listen. If you never use the Internet for news, this book is a must listen.
While his reading felt like listening to a reading race, over time he either slowed down or I got used to the pace.
I learned that so many people including myself waste their time talking about bs that is public opinion created on fake information. Media is what people talk about when they have nothing more interesting to talk about.
Validated why I quit Facebook for a
While. To much manic politics and outlandish positions on both sides of all the hot topics ie. Gun control , Obama, immigration, pro choice etc . It kills me that people like and share this craziness without any validation . If it's on the internet it must be true . These bloggers have mastered the art of stirring hate for their financial gain and the public is a gullible flock of sheep.
This violates my rule that most authors should usually NOT read their own work. The book would have been better overall with a professional narrator.
Dragged the story down. His cadence was sloppy and some of his words were almost slurred. It was not bad enough to get me to stop listening, but it definitely detracted from the story.
A simple, concise, poignant assessment of the current media landscape and its treacherous implications on you, me and our society.
The book is quick enough that anyone interested in how culture is created - or who wants to shape or reshape that culture - should read it.
Found this book very interesting from the start to the ending of the book. Ryans storytelling is great, and his voice is nice to listen to (the opposite of monotone)
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