We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Trust Me, I'm Lying: Confessions of a Media Manipulator | [Ryan Holiday]

Trust Me, I'm Lying: Confessions of a Media Manipulator

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can."
Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…

  • 1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
  • 2) Bloggers are slaves to money, technology, and deadlines.
  • 3) Manipulators wield these levers to shape everything you read, see and watch—online and off.

"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."

©2012 Ryan Holiday (P)2012 Gildan Media LLC

What the Critics Say

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)

What Members Say

Average Customer Rating

3.9 (353 )
5 star
 (128)
4 star
 (122)
3 star
 (64)
2 star
 (28)
1 star
 (11)
Overall
4.0 (319 )
5 star
 (128)
4 star
 (95)
3 star
 (71)
2 star
 (15)
1 star
 (10)
Story
3.6 (318 )
5 star
 (88)
4 star
 (101)
3 star
 (68)
2 star
 (43)
1 star
 (18)
Performance
Sort by:
  •  
    Book Mogul 09-10-12
    Book Mogul 09-10-12

    Book Mogul

    HELPFUL VOTES
    17
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    Performance
    Story
    "Trust me, it's worth the listen, and I'm not lying"

    For someone who works in marketing, I have always assumed that there was a lot of manipulation in the mass media. But I must admit, I was shocked at the level to which this new breed of savvy marketers will go to get the exposure. When I was in College, I didn't see "Media Manipulation 101" on the class list. This book exhibits the new level of sophistication that exists in the industry of buzz. If it were a college course, it would be "Advanced Media Manipulation 301–Graduate level."

    Although this book is meant to be a "don't do what I did, do what I say" story, it really expanded my vision as to what is possible in today's media saturated culture and I found myself running scenarios in my head how I could use similar ideas to promote the things that I care about... even if a person's intentions were honorable.

    If this book did anything for me, it was to reinforce my suspicion that you definitely can't believe what you read in the paper and even more so online.

    After I was done with the audiobook, my only question was why the author explains all the dirty tricks he used (and had astonishingly good results), to then turn around and spend the second half of the book explaining why you shouldn't do the same thing he did. Out of guilt?

    At any rate, the author did a great job narrating the story. And I would recommend it to anyone in business (especially in marketing). Trust me...

    17 of 17 people found this review helpful
  •  
    Asa odessa, NY, United States 11-15-12
    Asa odessa, NY, United States 11-15-12
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    5
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Essential insight into our new news/media system"
    What made the experience of listening to Trust Me, I'm Lying the most enjoyable?

    Everyone knows there's something fishy about the way the media works these days. Was I a fool or did there used to be more adherence to ethics and accountability for honesty? Ryan Holiday outlines exactly where we went wrong with modern media and shows the faults in a historical context. As far as reliability our media system has regressed 100 years and the web is providing the tools to do it.
    We do have the ability to change this though, and just knowing what's wrong helps fix the problem significantly, as new technologies come with a learning curve. Here's the manual.
    The beginning of the book outlays a lot of really useful information for how to get noticed in today's world, how to promote an idea or brand (and the shady ways in use today). That's what drew me in, but I stayed for the well put together picture exposing the framework of sham that leads our politics, ads, fun, -our lives- online. In the end it's a bit repetative and feels a touch watered down for page count. Maybe just in comparison to the meaty beginning?Overall I think this is information everyone of voting age NEEDS TO KNOW. If not to understand politics, to understand advertising, culture, and the conversations happening all around you both online and off.


    What does Ryan Holiday bring to the story that you wouldn’t experience if you just read the book?

    It's nice to hear him speak because it's written from his perspective. He is speaking to you in the book, so you get that added element of his personality that voice brings. If it wasn't narrated by the author I wouldn't care which, but in this case it's a nice bonus to gain a little insight/perspective about who he is.


    Was this a book you wanted to listen to all in one sitting?

    Yes, I did listen to it all in one sitting.


    6 of 6 people found this review helpful
  •  
    KeyExpert 06-13-14
    KeyExpert 06-13-14
    HELPFUL VOTES
    9
    ratings
    REVIEWS
    60
    10
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "You'll never believe the news again."

    In this nonfiction confessional, author Ryan Holiday explains exactly what a "media manipulator" is and how the work is accomplished. He should know; he's been one for years.

    Everyone from the most trusted names in news down to the most traffic-hungry blogs with zero editorial standards are looking for the next big scoop and/or (more importantly) page views with which to charge advertisers for ads. Manipulators like Holiday take advantage of these money-based desires to affect what gets covered and in what light. Basically, if you can get a little blog to pick something up (by any means necessary, including and especially fake "tips," "leaks," and user submissions), a larger blog can pick up that it's been reported and it goes up the chain from there. Viral newsgathering.

    Using tactics described in detail in this book, manipulators can further or damage causes, spread outright lies and deceit, build or ruin reputations, and take credit for things that are impossible.

    After finishing this book, readers will be more skeptical than ever when viewing online news. It's a bit depressing, actually. I'd rather know than not, though, right? I'd recommend the book.

    A NOTE ON THE NARRATOR: This book would have been much better if the author had not performed it himself. Despite this, you get used to it after a while, and the subject matter is interesting enough to overcome any annoyance with the substandard performance.

    4 of 4 people found this review helpful
  •  
    Ruben Gamez 07-25-12
    Ruben Gamez 07-25-12
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    14
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Eye opening stuff"

    Loved the book. It changed the way I think about the media and how I plan on approaching bloggers in the future. Not that I plan on creating fake email accounts but recognizing their mindset and finding a way to give them what they want is invaluable. I thought I was doing that already but after listening to the book, I recognize that I haven't been.

    4 of 4 people found this review helpful
  •  
    Raleigh greensboro, NC, United States 10-22-12
    Raleigh greensboro, NC, United States 10-22-12 Member Since 2009
    HELPFUL VOTES
    114
    ratings
    REVIEWS
    70
    64
    FOLLOWERS
    FOLLOWING
    5
    0
    Overall
    Performance
    Story
    "grow a brain then grow a conscience"

    a fast paced first person account of modern media in the internet age
    he is a bright 20 something with " a certain moral flexibility "
    it all gets old for him about the time he decides to grow a conscience

    he has a good story to tell the truth but he's just an ok narrator
    on the other hand, it is his own occupational auto-biography
    so i might be inclined to cut him a break on the voice work

    he makes a serious effort to tie today's media to journalistic history
    hearst, pulitzer, ochs and yellow journalism all get worked into the tale
    soren kierkegaard, henry kissinger and george orwell are also quoted

    technology improves but " the con game " remains fairly similar
    he sells people stories they want to buy but don't want to admit to
    it all quickly becomes a hall of mirrors and half-truths and deception

    it will help me to watch on-line and cable news with an appropriate filter
    everything of truth or value is seems gets sacrificed to speed and money
    " blog sourced " has the initials BS / there must be some reason for that



    2 of 2 people found this review helpful
  •  
    James Carlsbad, CA, United States 12-12-12
    James Carlsbad, CA, United States 12-12-12
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    11
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "A little too much trust"
    Would you recommend this book to a friend? Why or why not?

    Probably not. While interesting, it was not as thought-provoking as advertised. That combined with little to no actual sources to back up his claims, it is really just the author's word hoping to be taken as truth.


    What did you like about the performance? What did you dislike?

    It was read well, however there are particular moments in the book where the audio cuts to what sounds like last-minute additions. The audio is lower quality, and sounds as though recorded through a built-in computer microphone.


    Was Trust Me, I'm Lying worth the listening time?

    It is a quick read, so I have no regrets.


    4 of 5 people found this review helpful
  •  
    JB 08-05-12
    JB 08-05-12 Member Since 2011
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    41
    11
    FOLLOWERS
    FOLLOWING
    1
    1
    Overall
    Performance
    Story
    "I liked this a lot."

    This was very helpful. Holiday is good, no doubt about it...

    However much the underbelly of New Media may shock you in this book, I cannot shake the feeling that Holiday sensationalized the book himself. His "unveiling" of how Youtube uses Thumbnails to increase Click-through-rate is not as crazy as he suggests. Although there is manipulation going on, I don't think it is bleak as he professes.

    I DO recommend the book for anyone who makes their living from new media.

    4 of 5 people found this review helpful
  •  
    morton Rego Park, NY, United States 07-23-12
    morton Rego Park, NY, United States 07-23-12
    HELPFUL VOTES
    728
    ratings
    REVIEWS
    171
    95
    FOLLOWERS
    FOLLOWING
    1260
    0
    Overall
    Performance
    Story
    "Fascinating Perspective on Today's Media"

    Loved this audiobook. Such an interesting subject...fascinating to learn the strategies used to exploit blogs and to discover the underbelly of our digital culture.

    12 of 17 people found this review helpful
  •  
    Kindle Customer Walpole, MA, United States 01-04-14
    Kindle Customer Walpole, MA, United States 01-04-14 Member Since 2011

    I'm a bear that likes honey, climbing trees, stealing picnic baskets and listening to audiobooks.

    HELPFUL VOTES
    19
    ratings
    REVIEWS
    61
    24
    FOLLOWERS
    FOLLOWING
    0
    4
    Overall
    Performance
    Story
    "Compelling and Thought Provoking"
    What made the experience of listening to Trust Me, I'm Lying the most enjoyable?

    Holiday does a really good job of explaining how the media works in the internet age and how the pay-per-view culture of blogging encourages shoddy journalism.


    What was one of the most memorable moments of Trust Me, I'm Lying?

    What I will take away from this book is a better understanding of how easily we can be manipulated by the media, how little truth matters when it comes to drumming up buzz, and how important it is to be responsible as a writer and a blogger.


    Any additional comments?

    Highly recommended. You'll never be able to see an article from Gawker or Buzzfeed or the Huffington Post without thinking about what Holiday has to say in his book.

    1 of 1 people found this review helpful
  •  
    Gordon Dawson Creek, BC, Canada 10-22-12
    Gordon Dawson Creek, BC, Canada 10-22-12 Member Since 2011

    Web Developer, Eldoren Design, www.eldoren.com

    HELPFUL VOTES
    21
    ratings
    REVIEWS
    15
    13
    FOLLOWERS
    FOLLOWING
    14
    0
    Overall
    Performance
    Story
    "Can you afford NOT to read this?"

    I have to say, this is one of the best books I have listened to since I started with Audible. The writer presents information that I always suspected but couldn't nail down. He's current, articulate and must lead a very interesting life. Buying a book ( print or audio) is never hard but this author delivered about 200% value. The content speaks for itself. If you haven't read or listened to this book, give it some serious thought. You will NOT be disappointed! Great Job Ryan! Have you written anything else?

    3 of 4 people found this review helpful
  • Showing: 1-10 of 28 results PREVIOUS123NEXT
Sort by:
  • Nicolai
    Denmark
    11/5/13
    Overall
    Performance
    Story
    "Okay, but only listen to the first half part"
    Would you try another book written by Ryan Holiday or narrated by Ryan Holiday?

    The first half of this audio book is quite fine. Some okay examples of getting media coverage, creating stories etc.
    Second half is just a rant on blogs and named bloggers.


    1 of 1 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.