©2005 George H. Ross; (P)2006 Recorded Books
"A great how-to book from an associate of the glitziest and most interesting personality in the real-estate business." (Bookpage)
The positive of this book is the fascination of hearing all about Trump's deals and how his out-of-the-box thinking gets him great deals and makes him lots of money. The negative is that everything is on such a large scale that it's hard to apply to most small investors.
I think the intention of the book was to use Trump as an example and show how to apply his ideas to the small investor. For me, personally, a lot of those concepts were over my head, but what I did get out of the book was motivation and inspiration. So I would recommend the book more on entertainment value than educational value.
The book stresses strategy, but also addresses a lot of negotiating tactics as well. The book's written by George Ross, a long-time business associate and attorney for Donald Trump. It is solid and full of ideas we can put to work in business and especially in real estate investment. The key is always: "how do I add value?" Without an solid business answer to that question, the rest of the strategy rests on sand. But there are lots of other strategic and tactical ideas that the author covers in a systematic and clear manner.
Along the way, you get to know both Donald Trump. I was rather neutral on Trump before I read the book, but I come away with a new found and deep respect for the main's integrity, creativity and entrepreneurship. He's the real deal and it's a pleasure to understand how he thinks about real estate, investments and people.
The first half is just examples of what Trump has done in the past but doesn't have much to do with the average investor. It mostly applies to big-time commercial investors but doesn't really get into much detail. The second half has more applicable tips to use in real estate.
George does a good job weaving stories of 'How Trump made deals' with the good patterns and processes for real estate investing. Had a few good negotiating conversations and how the deals where won.
Its a decent book...like most others there a a few pointers here and there.....most of the things he list to do is for someone like Trump who can go big all the time.
Finally a book on real estate that give some value in form of actual cases, tips and advices. Yes, there are obvious things that en entrepreneur already know. But for me it worked as reminders. A notepad could be good to have at hand.
Inside information on many of the deals that Trump and others have made with solid strategy and advice for any level of real estate investor.
Many of the concepts won't be meaningful unless you have experience with real estate investing so it's the #1 book I recommend to my investor friends and a little further [but not far] down the reading list I give to rookies.
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