©2005 George H. Ross; (P)2006 Recorded Books
"A great how-to book from an associate of the glitziest and most interesting personality in the real-estate business." (Bookpage)
The positive of this book is the fascination of hearing all about Trump's deals and how his out-of-the-box thinking gets him great deals and makes him lots of money. The negative is that everything is on such a large scale that it's hard to apply to most small investors.
I think the intention of the book was to use Trump as an example and show how to apply his ideas to the small investor. For me, personally, a lot of those concepts were over my head, but what I did get out of the book was motivation and inspiration. So I would recommend the book more on entertainment value than educational value.
The book stresses strategy, but also addresses a lot of negotiating tactics as well. The book's written by George Ross, a long-time business associate and attorney for Donald Trump. It is solid and full of ideas we can put to work in business and especially in real estate investment. The key is always: "how do I add value?" Without an solid business answer to that question, the rest of the strategy rests on sand. But there are lots of other strategic and tactical ideas that the author covers in a systematic and clear manner.
Along the way, you get to know both Donald Trump. I was rather neutral on Trump before I read the book, but I come away with a new found and deep respect for the main's integrity, creativity and entrepreneurship. He's the real deal and it's a pleasure to understand how he thinks about real estate, investments and people.
Finally a book on real estate that give some value in form of actual cases, tips and advices. Yes, there are obvious things that en entrepreneur already know. But for me it worked as reminders. A notepad could be good to have at hand.
The first half is just examples of what Trump has done in the past but doesn't have much to do with the average investor. It mostly applies to big-time commercial investors but doesn't really get into much detail. The second half has more applicable tips to use in real estate.
George shares his techniques and highlight some of key deals that he work with Donald on. And just like the book says, these can be applied to small real estate transactions for the average Joe. Definitely a must read! You will learn, how to use Trump style strategies and ideas for investing in real estate. these techniques can also be applied in interviewing for a job, negotiating contracts, or agreements, or dealing with a spouse or significant other in the form of negotiating.
His ability of transforming unsolvable into a great winnings. Besides the normal real estates invesment, Trump came up with deals nobody would think of made him this rich.
Opened my appetite to learn more In the field like never before.
If you seek unconventional success stories, this is the book you're looking for.
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