From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.
©2012 Daniel H. Pink (P)2012 Penguin Audio
A fantastic read in which demonstates that not only are certain individuals in the sellings game but we all are. With insightful studies, stories and techniques shared, theres a lot to takeaway from this book, so that even when we are not posed to sell, we are still selling!
I liked the author's talks on motivation and have lots of respect, and was really excited to listen to this book, but honestly was disappointed.
Concepts seem to be useful, but they are given unnecessarily fancy sounding names, which could easily be renamed to smth simpler and more memorable.
Poor structure of book - jumping back and forth to loosely related and poorly named concepts usually without good connected progression, which ultimately can create a "soup" in listeners / readers head.
Difficult to follow, especially on audio when author constantly gives numbered lists (which I actually like), but you only know its a numbered list when he says 3 or 4 (it was not clear some list is upcoming) - if you are taking notes it gets very confusing and you waste time relistening..
I like scientific books, but this one has too much emphasis on proceas / methodology where in many cases what reader wants to know is the key result / findings.
Success has many parents and this #1 NY Times bestseller has earned its place as father of the year! To Sell Is Human audiobook lets you listen over and over for tips you'll want to implement throughout your career as well as in your personal life. I love the PechaKucha 20x20 six minute presentation concept, Twitter tips and strategic mimicking. Also, the fact that his findings are backed by research. Interesting that the author is so influential that his name is larger than the book's title. That's one of the perks of selling millions of books. I'll read this timeless gem for years to come.
Excellently written and in my case narrated. Dan does a great job connecting research with stories, and then summarizing how you can apply. Relates ideas to multiple areas and does a nice job pulling other people's contributions into the narrative.
Nobody wants to be in sales, everybody is in sales. Early chapters are slow and focus on showing you how everyone is a sales person. Latter chapters have lots of useful marketing and sales tips. Overall an enjoyable book.
This is one take home message that has stuck in my mind from this book, both because it is funny, and because it will keep me focused on service instead of upselling. However, there are loads more hints, examples, and resources in there.
Absolutely. This is a book for anyone who wants to accomplish something that takes guts and a new perspective. If you're in a position where you have to interact with other human beings, this book with have something for you to take away from it.
It is a non-fiction book that is written/told in a personable, story-like fashion.
NA - non-fiction
Not at all. You want to listen to this, stop and absorb. Maybe even go back and re-listen to sections and chapters. My only regret is that I can't highlight things while using an audiobook.
I think this is a book you're going to want to Whispersync.
WhisperSync this shit. It's so good.
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