The rise of social networks like Facebook, MySpace, and Bebo is changing the way we see ourselves, how we interact with each other, how we work, and how we do business on a daily basis. Throwing Sheep in the Boardroom explores the powerful forces driving the social-networking revolution, the impact of these profound changes, and the far reaching consequences of social networking.
Detailing the way social networks affect both individuals and societies as a whole, the book offers a detailed focus on the ways social networking affects the world of business and work. The generation entering the workforce today - and entering boardrooms everywhere - is fully engaged with social networking and its uses. Rather than feeling threatened and paranoid, today's business leaders need to understand this phenomenon, accept that it won't go away, and embrace its power in the world of business.
©2008 Matthew Fraser; (P)2009 Audible, Inc.
Very good start-up reading for those who want to learn about social networks from its beginning to our current days, its implications and how and why it is becoming powerful internet force.
Very long and some chapters with too much history.
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