Jason Jennings and his research team screened more than 100,000 American companies to find nine that rarely end up on magazine covers, yet have increased revenues and profits by 10 percent or more for 10 consecutive years. Then they interviewed the leaders, workers, and customers of these quiet superstars to find the secrets of their astoundingly consistent and profitable growth.
Jennings discovered that consistent high performance takes more than locker-room speeches to the sales team. What these companies have in common is a culture based on a shockingly simple precept: think big, but act small. It works for retailers like PETCO and Cabela's, manufacturers like Medline Industries, service companies like Sonic Drive-In, private educational companies like Strayer, and industrial giants like Koch Enterprises.
In Think Big, Act Small, Jennings reveals the unique power of combining the strengths of a big organization with the hunger of a start-up. Any company, no matter what its size or industry, can benefit from following these examples.
©2005 Jason Jennings; (P)2005 Simon & Schuster, Inc. SOUND IDEAS is an imprint of Simon & Schuster Audio Division, Simon & Schuster Inc.
"The latest insightful and inspirational title from Jennings again demonstrates potential profitability in contrary concepts." (Publishers Weekly)
The stories about these small companies and how they managed to have great success despite having times where they were on the brink of collapse.
I listened to it in pieces during various commutes. I think I enjoyed breaking it into parts so I could think about the lessons learned and really try to absorb more of the critical advice.
I had all but lost faith in Big Business. I knew there had to be some companys "doing it right"... but I didn't know where or how. Here is a book that showed me there are decent people in business... and in the process what makes them successfull. A must for anyone interested in business.
This is an interesting book with some useful insights. The data and thoroughness of the approach could have been more convincing but the concepts presented can be applied to most businesses. It is a down to earth appoach to business and does not use any complex formulas or concepts. It would be virtually impossible to apply all the principles effectively at the same time but it is useful nevertheless.
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