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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue | [Shama Hyder Kabani]

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading. But social media marketing isn't like traditional marketing - and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen, teach you the “zen” of social media marketing.
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Publisher's Summary

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively while spreading the word about your products or services.

But social media marketing isn't like traditional marketing - and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social-media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!

With a foreword by New York Times best-selling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.

The Zen of Social Media Marketing is also the last social media guide you'll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you're always on top of the latest in social media.

Download the accompanying reference guide.

©2012 Shama Kabani (P)2012 Tantor

What the Critics Say

"Highly recommended for anybody with anything to market online." (Library Journal)

What Members Say

Average Customer Rating

3.9 (45 )
5 star
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3.7 (36 )
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Story
3.6 (37 )
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Performance
Sort by:
  •  
    Ben Charleston, WV, United States 08-19-12
    Ben Charleston, WV, United States 08-19-12 Member Since 2010
    HELPFUL VOTES
    3
    ratings
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    "Please can I get my money back? The info is old"
    What disappointed you about The Zen of Social Media Marketing?

    The information provided in this book is nothing more than what you can find of countless blogs about social media. There is ABSOLUTELY nothing new in here. Google+ ,Really? Come on. I wish someone would write a decent book about social media, with up to date information. This is not it. My grandmother knows more about social media.


    What could Shama Hyder Kabani have done to make this a more enjoyable book for you?

    Provide relevant information


    How could the performance have been better?

    Fine narration


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Very disappointing.


    Any additional comments?

    Waste of time. Not what I thought it would be about.

    3 of 3 people found this review helpful
  •  
    Wayne GLENDALE, AZ, United States 12-27-12
    Wayne GLENDALE, AZ, United States 12-27-12 Member Since 2012
    HELPFUL VOTES
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    "Beginner's Book"
    What did you like best about The Zen of Social Media Marketing? What did you like least?

    The info is valid.... actually picked up a tip or two...but overall it was pretty basic...recommended for someone new to the subject matter.


    How could the performance have been better?

    Change the tone of the book and narrator was annoying at times.


    2 of 2 people found this review helpful
  •  
    Danie Grobler South Africa 09-25-12
    Danie Grobler South Africa 09-25-12 Member Since 2012
    HELPFUL VOTES
    1
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    "Expected more from the book"
    What could have made this a 4 or 5-star listening experience for you?

    More examples, that is more relevant to different businesses.


    What was most disappointing about Shama Hyder Kabani’s story?

    Expected more from the book. The Zen moments is not always or really Zen moments.


    Did the narration match the pace of the story?

    Sort off.


    1 of 1 people found this review helpful
  •  
    John Brisbane, Australia 08-20-12
    John Brisbane, Australia 08-20-12 Member Since 2011
    HELPFUL VOTES
    1
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    "Straight forward cookbook approach"
    If you could sum up The Zen of Social Media Marketing in three words, what would they be?

    Not a bad effort. Covers lots of ground in a step by step manner. The only thing missing was the secret sauce, you know, that magic tip that makes all the difference to your take away.


    What about Karen White and Patrick Lawlor ’s performance did you like?

    tradesman like.


    1 of 1 people found this review helpful
  •  
    brad 05-10-14
    brad 05-10-14 Member Since 2013
    HELPFUL VOTES
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    "SNORE...ZZZ-zzz-zzz"
    Is there anything you would change about this book?

    It should have been read by ANYONE else. The content was ok, (from what I was awake enough to understand) but the narrator was nearly intolerable.


    What was most disappointing about Shama Hyder Kabani’s story?

    The fact that the content was decent, but VERY poorly delivered.


    How did the narrator detract from the book?

    So monotone I thought perhaps the voice was computer generated.


    Did The Zen of Social Media Marketing inspire you to do anything?

    No


    Any additional comments?

    I love audio books. I don't have a lot of time to sit down and read, so I rely heavily on Audible to provide me with usable content. Unfortunately, this book was so poorly narrated I really don't know for sure how good it is???
    This is the first time I considered asking for a refund.
    I would NOT recommend.

    0 of 0 people found this review helpful
  •  
    marsha Roslyn heights, NY, United States 09-03-12
    marsha Roslyn heights, NY, United States 09-03-12 Member Since 2012
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    "Excellent! Motivating & very knowledgeable!"
    Would you recommend this audiobook to a friend? If so, why?

    Absolutely. You should listen before you start any social media project.


    What does Karen White and Patrick Lawlor bring to the story that you wouldn’t experience if you just read the book?

    Passion, knowledge, real enthusiasm for the process and it comes through when you listen.


    0 of 0 people found this review helpful
  •  
    MH Akbik 04-01-14
    MH Akbik 04-01-14 Member Since 2005
    HELPFUL VOTES
    1
    ratings
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    60
    3
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    "No Attachment as promised in the book"
    Would you recommend this audiobook to a friend? If so, why?

    No Attachment as promised in the book


    Who was your favorite character and why?

    No Attachment as promised in the book


    Have you listened to any of Karen White and Patrick Lawlor ’s other performances before? How does this one compare?

    No Attachment as promised in the book


    Was this a book you wanted to listen to all in one sitting?

    No Attachment as promised in the book


    Any additional comments?

    No Attachment as promised in the book

    0 of 1 people found this review helpful
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