The Wizard of Ads

Turning Words into Magic and Dreamers into Millionaires

By: Roy H. Williams

Length: 4 hrs and 41 mins

Publisher's summary

Turning Words into Magic And Dreamers into Millionaires.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

multiply the effectiveness of your advertising

understand the tug-of-war between intellect and emotion

plant a mental trigger in the mind of your customer

create totally new concepts from combinations of old ones

see the opportunities around you- avoid the danger of overchoice

escape the need to advertise "Sale! Sale! Sale!"

find the genius that hides within you- receive the best others have to give

focus your advertising, your business, and your life

Along the way, the Wizard will:

share the power of encouragement

talk to you about your Ruby Red Slippers

make you understand how lucky you are

show you how to avoid the mistakes that others have already made

convince you of the need to rest.

©1998 Roy Williams (P)2000 Roy Williams

Informational

I thoroughly enjoyed the book, and the plethora of noteworthy quotes. But the added sound effects distracted from the valuable content, particularly when listening at 2x speed and above.

The best marketing book ever

I have no idea who this author is, but he's a pure genius. Both in the style of writing this book and in the wisdom. I have listened to it 4 times now and will continue to memorize the secrets to advertising. Worth millions.

wow - enlightenment for leaders

what a delightfully book- the stories are told well. The effects are great and work with the stories. The historic references are excellent and make you proud of how far we have come as a nation. Think about the good in everthing and learn from every situation. enjoy it

So happy Roy was reading this audiobook!

As a student of the author, I really understood this book. As he teaches in person, just like he teaches you as he reads the book to you.

So many unique ways he teaches you to advertise and he often gives you several perspectives so the reader understands exactly what he is talking about. Highly recommend this to anyone in branding, marketing, digital advertising, so many other niches this book will fit right into.

Still valid in 2019

Many points in this are timeless. It’s a book I plan on re-reading many times.

Hook em and have em whipping out their credit card

this book is amazing if you want to sell anything to anyone I have them falling all over themselves to buy it from you this is the book to read

If you have a hard time hearing don't waste your time

The content was very good, but the background sounds and music were unnecessary. If you have a hard time hearing this book is very frustrating to listen to. It is very difficult to hear what the narrator is saying when the background noise is just as loud as they are talking. Buy the book if you really want to get the messages in the book

Wise Wizard of Ads

over two years, I've purchased 300+ business and self help books from audible. BY FAR this has been the most audio appealing book I've bought. The fact that the advice and pointers are revealing makes this book even better.

I hardly write reviews nor rate, but for this book I did. No B.S.

the sound effects make it tough to follow

lots of sound effects. For a book makes it really tough to follow. I understand some here and there, but it's the whole entire book. not bad content just can't follow it.

Unexpected & Amazing Insights From A Master

This was my first purchase off Audible.com. I never heard of Ray H. Williams before. However, as a required resource to achieve one of my goals, I have decided to give it a try and buy “The Wizard of Ads”.

What a good decision this proved to be. While it’s style is very different from mainstream copywriting teachers like John Carlton and Dan Kennedy, I have learned in four hours more usable insights about copywriting, sales & marketing than I can usually learn in a 3 day seminar.

The second part of the book was almost entirely about designing the right life philosophy. I wasn’t really expecting for this, but the insight brought by Ray confirmed many of my beliefs and made me reconsider a few key notions I had about life.

The final lesson, the “Letter to Garcia” was brilliant. The essence of this small essay is that the key of success is focusing on one thing and doing it, without further excuses. The reason why most people lack success is because of the countless reasons & excuses they find just not to do a single task if it’s not to their liking.

Now I’ve bought Secret Formulas of the Wizard of Ads and I’m looking forward to see what further wisdom Ray can teach me. I highly recommend “The Wizard of Ads” to anyone looking for a crash course in advertising & sales mentality and how to succeed in a changing world.

Be the kind of men who can “deliver the letter to Garcia” and nothing in this world can stop you from achieving your dreams.