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The Unfair Advantage: Sell with NLP! | [Duane Lakin]

The Unfair Advantage: Sell with NLP!

Dr. Duane Lakin is a psychologist and business consultant. A graduate of the University of Minnesota, Duane has over thirty years of experience serving business leaders as an industrial psychologist. Prior to that, he was a clinical psychologist and school consultant.
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Publisher's Summary

Dr. Duane Lakin is a psychologist and business consultant. A graduate of the University of Minnesota, Duane has over thirty years of experience serving business leaders as an industrial psychologist. Prior to that, he was a clinical psychologist and school consultant.

In talking with business people from many industries, he realized that the skills used to gain rapport and influence people in the practice of applied psychology are very similar to those skills needed to sell yourself and be persuasive in business. As a result, he has dedicated himself to refining and teaching the practical applications of NLP (neurolinguistic programming) to sales and management professionals.

Since the mid-1980s, he has been looking at ways to make NLP useful to sales people. Sales representatives have told him clearly that they are not interested in touchy-feely theories or complex analytical approaches to selling. Having worked for three decades in the business arena as a contributor to the hiring process for sales people, managers, and executives, he has seen ample proof that selling is hard enough without making it more difficult.

At the same time, he has discovered that few sales people are trained in how to sell themselves and how to use language to increase their effectiveness. As a result, he has seen remarkable sales increases resulting from brief sales-training workshop experiences.

©2014 Lakin Associates (P)2014 Lakin Associates

What Members Say

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    Kindle Customer 04-21-15 Member Since 2013
    HELPFUL VOTES
    3
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    "Best of the NLP books I've listened to."
    Would you listen to The Unfair Advantage again? Why?

    Yes, I've listened to it several times already. It's a book I keep turning to to improve my communication and persuasion skills, and I learn every time.


    What does Duane Lakin bring to the story that you wouldn’t experience if you just read the book?

    He's the author, it's nice to hear him speak and use some of the techniques he talks about.


    Was this a book you wanted to listen to all in one sitting?

    No, I would listen and then think about it and then listen some more.


    3 of 3 people found this review helpful
  •  
    Bayo Akinola-Odusola United States & London UK 05-28-15
    Bayo Akinola-Odusola United States & London UK 05-28-15 Member Since 2013

    Founder of DoThis! Get Clients!

    HELPFUL VOTES
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    "The Unfair Advantage Works When You Work It!"
    Would you consider the audio edition of The Unfair Advantage to be better than the print version?

    As an auditory learner, yes (even though I've not read the print version).


    What other book might you compare The Unfair Advantage to and why?

    None come to mind but some NLP books I've read in the past are similar in content but this has a broader business applicable focus


    Have you listened to any of Duane Lakin’s other performances before? How does this one compare?

    No, so not applicable.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It was an informative and interesting "listen," and I've listened to it a couple of times already. I'd advise anyone who buys this to do the same in order to get a good feel for how it is personally applicable to them.


    Any additional comments?

    Duane delivered what he promised.

    0 of 0 people found this review helpful
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