Dr. Duane Lakin is a psychologist and business consultant. A graduate of the University of Minnesota, Duane has over thirty years of experience serving business leaders as an industrial psychologist. Prior to that, he was a clinical psychologist and school consultant.
In talking with business people from many industries, he realized that the skills used to gain rapport and influence people in the practice of applied psychology are very similar to those skills needed to sell yourself and be persuasive in business. As a result, he has dedicated himself to refining and teaching the practical applications of NLP (neurolinguistic programming) to sales and management professionals.
Since the mid-1980s, he has been looking at ways to make NLP useful to sales people. Sales representatives have told him clearly that they are not interested in touchy-feely theories or complex analytical approaches to selling. Having worked for three decades in the business arena as a contributor to the hiring process for sales people, managers, and executives, he has seen ample proof that selling is hard enough without making it more difficult.
At the same time, he has discovered that few sales people are trained in how to sell themselves and how to use language to increase their effectiveness. As a result, he has seen remarkable sales increases resulting from brief sales-training workshop experiences.
©2014 Lakin Associates (P)2014 Lakin Associates
Yes, I've listened to it several times already. It's a book I keep turning to to improve my communication and persuasion skills, and I learn every time.
He's the author, it's nice to hear him speak and use some of the techniques he talks about.
No, I would listen and then think about it and then listen some more.
Founder of Courses That Change Lives
As an auditory learner, yes (even though I've not read the print version).
None come to mind but some NLP books I've read in the past are similar in content but this has a broader business applicable focus
No, so not applicable.
It was an informative and interesting "listen," and I've listened to it a couple of times already. I'd advise anyone who buys this to do the same in order to get a good feel for how it is personally applicable to them.
Duane delivered what he promised.
The skill sets taught are true game changers. If you want something new and effective, get this book, especially if you use the phone, this section is worth the whole investment. My experience, you should get this book now.
How you can create a great phone script and understanding the principles of why it works.
How you'll feel in control when prospecting, writing letters and emails to anyone you wish to persuade.
This is one of the best books I have ever read and actually put to use in my career. I would have paid 100 times more to get my hands on this masterpiece, especially considering what I know now.
Yes, after listening to this book I always intended listening to it again. The content is so interesting and inspiring.
Embedded commands and script writing.
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