Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
Interesting take on social epidemics. I find myself looking for the connectors, mavens and salesmen in my life.
Was never much of a reader before due to the fact i had to actually read. Now i'm discovering unexpected adventures with time to do other th
Provides the initial concept and explains it very well with many examples.Progresses through the argument in a logical and succinct manner.Comes back to main & critical points through many winding stories which back each other up. The fact that its read by the author ...and the author's voice is quite decent means that it's read with the enthusiasm at the right points in time for which the author intended to really extenuate his arguments.
Its more of an information book, with will well researched arguments. I can't think of anything that would make it more enjoyable. Although its not a book that you should listen to in one go. More of a driving to work or sitting on the bus, walking home kind of book. 30 mins at a time is decent. Anything more than that and you get get overwhelmed by the information because there's not enough time to really ponder what he's arguing. Needs many breaks in between.
Explaining about the advertising company that the shoe company 'Airwalk' hired and their very innovative marketing strategies about getting the 'cool kids' to pick up on the fashion and start a trend with as least push/ effort as possible just by understanding how social tipping points work.
Read/ listen the book you lazy lazy person you. (yep that would actually be the tagline)
Would very much recommend this book. Especially to those that have read 'Outliers' .Very interesting, very insightful, raises many talking points for friends and family alike.
I'm retired....I love to walk, bike and "read" interesting stories.... I love discussing literature...
Tipping point allows The average person to take a peek behind the curtain to see the marketing forces that allow corporations to manipulate our thinking and direct our actions.
Another great book from Malcom Gladwell. Suprisingly, this helped me formulate some great processes. If you like Outliers you will love Tipping Point as well
Anything Malcolm Gladwell pens, I want to read. He has a unique perspective and is more than able to pull the reader into his prism, unmolested by anything but the seductively spiraling narrative. If you don't know his work, start with this read and then check out his other allegories.
This is a phenomenal book. I have always admired Gladwell's writing style, and this is no exception. He also reads the book well, putting in interesting inflection and making sure that his point is understood. Worth a listen!
I'll be honest, I dislike the authors voice. I don't know why, he read fine, but I find his voice very difficult to listen to. I almost stopped listening immediately, I'm glad I didn't. This book is wonderful, very well written, well researched, and has great ideas applicable for many different industries. I know as a pastor I will use many of the ideas in this book in our church.
Could have been a bit more captivating in some drawn out parts due to the writing, but honestly that's just a criticism contrasting from the fact that the whole content was so captivating. Amazingly interesting and concrete idea and wonderful exploration of it.
Mr. Gladwell is a wonderful weaver of story and information. He includes enough story to make his work easy to listen to and remember and he includes enough information and citation to make his points credible. I enjoyed this book and learned so much simultaneously.
The argument and content are fascinating and applicable to so many different fields of study and professions. I found it very inspiring and I will recommend it to my friends and colleagues.
The author is the narrator and his delivery is excellent. He has a pleasant voice and engaging cadence. I will probably listen to more of his books.
I only gave 3 stars in story because sometimes I felt the story or argument broke down and I had difficulty threading all the different parts together. I felt like I needed a flow chart or some type of illustration. But I am a very visual learner.
Over all a favorite book.
"Surprising - but maybe not!"
Gladwell the maverick gives us his take on the spread of ideas, urban myths, and "sticky" advertising.
I found it hard to get out of the car when this was playing, and wanting to go for a drive just so that i could indulge myself a little more with this exquisite book.
"The tipping point is great"
Try his videos on 'TED' if you want a free intro to him. It doesnt get to marketing really, until the end. To me thats fine as I prefer the idea of viral ideas than how to make people buy stuff.
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