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The Tipping Point Audiobook

The Tipping Point: How Little Things Can Make a Big Difference

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Audible Editor Reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. —Ed Walloga

Publisher's Summary

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell; (P)2007 Hachette Audio

What the Critics Say

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

What Members Say

Average Customer Rating

4.4 (9366 )
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  •  
    Vince Edmonton, Alberta, Canada 06-16-16
    Vince Edmonton, Alberta, Canada 06-16-16 Member Since 2012
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    "interesting take on epidemics"

    Interesting take on social epidemics. I find myself looking for the connectors, mavens and salesmen in my life.

    0 of 0 people found this review helpful
  •  
    david 06-16-16
    david 06-16-16 Member Since 2015

    Was never much of a reader before due to the fact i had to actually read. Now i'm discovering unexpected adventures with time to do other th

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    "A book to be talked about provided you take notes"
    What did you love best about The Tipping Point?

    Provides the initial concept and explains it very well with many examples.Progresses through the argument in a logical and succinct manner.Comes back to main & critical points through many winding stories which back each other up. The fact that its read by the author ...and the author's voice is quite decent means that it's read with the enthusiasm at the right points in time for which the author intended to really extenuate his arguments.


    How would you have changed the story to make it more enjoyable?

    Its more of an information book, with will well researched arguments. I can't think of anything that would make it more enjoyable. Although its not a book that you should listen to in one go. More of a driving to work or sitting on the bus, walking home kind of book. 30 mins at a time is decent. Anything more than that and you get get overwhelmed by the information because there's not enough time to really ponder what he's arguing. Needs many breaks in between.


    Which scene was your favorite?

    Explaining about the advertising company that the shoe company 'Airwalk' hired and their very innovative marketing strategies about getting the 'cool kids' to pick up on the fashion and start a trend with as least push/ effort as possible just by understanding how social tipping points work.


    If you were to make a film of this book, what would the tag line be?

    Read/ listen the book you lazy lazy person you. (yep that would actually be the tagline)


    Any additional comments?

    Would very much recommend this book. Especially to those that have read 'Outliers' .Very interesting, very insightful, raises many talking points for friends and family alike.

    0 of 0 people found this review helpful
  •  
    Gordon 06-14-16
    Gordon 06-14-16 Member Since 2016

    I'm retired....I love to walk, bike and "read" interesting stories.... I love discussing literature...

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    "Tipping point was interesting and informative."

    Tipping point allows The average person to take a peek behind the curtain to see the marketing forces that allow corporations to manipulate our thinking and direct our actions.

    0 of 0 people found this review helpful
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    Courtney Ogunpola 06-14-16 Member Since 2015
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    "Listen up"

    Another great book from Malcom Gladwell. Suprisingly, this helped me formulate some great processes. If you like Outliers you will love Tipping Point as well

    0 of 0 people found this review helpful
  •  
    bebahe Hartford, CT USA 06-12-16
    bebahe Hartford, CT USA 06-12-16 Member Since 2011

    bibliotech

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    "A Worth While Read"

    Anything Malcolm Gladwell pens, I want to read. He has a unique perspective and is more than able to pull the reader into his prism, unmolested by anything but the seductively spiraling narrative. If you don't know his work, start with this read and then check out his other allegories.

    0 of 0 people found this review helpful
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    David Black 06-10-16
    David Black 06-10-16
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    "Remarkable"

    This is a phenomenal book. I have always admired Gladwell's writing style, and this is no exception. He also reads the book well, putting in interesting inflection and making sure that his point is understood. Worth a listen!

    0 of 0 people found this review helpful
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    Amazon Customer 06-04-16
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    "Fantastic"

    I think Mr. Gladwell is unbiased and thoughtful in his writing. It almost went too quickly, I am certainly left wanting more.

    0 of 0 people found this review helpful
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    By Frank Daniels 06-03-16 Member Since 2015
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    "Glad I kept going"

    I'll be honest, I dislike the authors voice. I don't know why, he read fine, but I find his voice very difficult to listen to. I almost stopped listening immediately, I'm glad I didn't. This book is wonderful, very well written, well researched, and has great ideas applicable for many different industries. I know as a pastor I will use many of the ideas in this book in our church.

    0 of 0 people found this review helpful
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    Nick 06-02-16
    Nick 06-02-16
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    "Helpful"

    Could have been a bit more captivating in some drawn out parts due to the writing, but honestly that's just a criticism contrasting from the fact that the whole content was so captivating. Amazingly interesting and concrete idea and wonderful exploration of it.

    0 of 0 people found this review helpful
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    Eagle Eye 05-27-16
    Eagle Eye 05-27-16 Member Since 2016

    Kinte

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    "Fascinating and Fun"

    Mr. Gladwell is a wonderful weaver of story and information. He includes enough story to make his work easy to listen to and remember and he includes enough information and citation to make his points credible. I enjoyed this book and learned so much simultaneously.

    The argument and content are fascinating and applicable to so many different fields of study and professions. I found it very inspiring and I will recommend it to my friends and colleagues.

    The author is the narrator and his delivery is excellent. He has a pleasant voice and engaging cadence. I will probably listen to more of his books.

    I only gave 3 stars in story because sometimes I felt the story or argument broke down and I had difficulty threading all the different parts together. I felt like I needed a flow chart or some type of illustration. But I am a very visual learner.

    Over all a favorite book.

    0 of 0 people found this review helpful
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  • Neil
    BROSELEY, SHROPSHIRE, United Kingdom
    5/27/09
    Overall
    "Surprising - but maybe not!"

    Gladwell the maverick gives us his take on the spread of ideas, urban myths, and "sticky" advertising.
    I found it hard to get out of the car when this was playing, and wanting to go for a drive just so that i could indulge myself a little more with this exquisite book.

    0 of 0 people found this review helpful
  • Roger
    Southwick, West Sussex, United Kingdom
    2/16/09
    Overall
    "The tipping point is great"

    Try his videos on 'TED' if you want a free intro to him. It doesnt get to marketing really, until the end. To me thats fine as I prefer the idea of viral ideas than how to make people buy stuff.

    0 of 0 people found this review helpful

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