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The Tipping Point Audiobook

The Tipping Point: How Little Things Can Make a Big Difference

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Audible Editor Reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. —Ed Walloga

Publisher's Summary

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell; (P)2007 Hachette Audio

What the Critics Say

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

What Members Say

Average Customer Rating

4.4 (8171 )
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Performance
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  •  
    Kevin 01-25-16
    Kevin 01-25-16 Member Since 2016
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    "Excellent!"

    Riveting concepts presented clearly and forcibly. The examples and case studies were sometimes quite graphic but the ideas at amazing.

    0 of 0 people found this review helpful
  •  
    Steve 01-17-16
    Steve 01-17-16
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    REVIEWS
    1
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    "Repetitive"

    i felt like the information was valid but repeated with different case studies. it was a case study of case studies.

    0 of 0 people found this review helpful
  •  
    Christine 01-13-16
    Christine 01-13-16 Member Since 2009
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    6
    1
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    Story
    "Mind Chaning!"

    A must read, or listen! This book will help one to understand strategy and the art of war in its finest human form.

    0 of 0 people found this review helpful
  •  
    Greg 01-02-16
    Greg 01-02-16 Member Since 2016
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    1
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    "Great listen"

    I loved this book, and it was very well narrated. Overall it was a very enjoyable listen.

    0 of 0 people found this review helpful
  •  
    B. Howell Washington, DC 12-15-15
    B. Howell Washington, DC 12-15-15
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    11
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    "interesting concepts for business"

    This book has some interesting concepts that if applied creatively to the business world can help managers executives and entrepreneurs at all levels.

    0 of 0 people found this review helpful
  •  
    JMKIII58 Clarksville, TN, United States 12-11-15
    JMKIII58 Clarksville, TN, United States 12-11-15 Member Since 2012
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    5
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    "Excellent Book"

    If you have ever wondered what makes things popular this book is for you. A must read

    0 of 0 people found this review helpful
  •  
    College Student 12-08-15
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    5
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    "Discoding Social Epidemics."
    What made the experience of listening to The Tipping Point the most enjoyable?

    I loved the book. If you want to understand how word of mouth epidemics and social movements work, this is the book to read. The only reason I rated this a 4 and not a 5 was because at times it felt almost too repetitive. It's great as an audiobook but it cemented my understand so much quicker but there were times in the story where I wish he didn't repeat the point but move only into newer examples.


    0 of 0 people found this review helpful
  •  
    Johan 11-07-15
    Johan 11-07-15
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    5
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    "Long to conclusions"

    Good lessons but sometimes, here and there, too long to its conclusions. Still worth reading but wouldn't be my top priority book.

    0 of 0 people found this review helpful
  •  
    Duston Farrell 11-06-15 Member Since 2013
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    "great book"

    whether you're a salesman, a business owner, Orosi level executives, this book is a must read!

    0 of 0 people found this review helpful
  •  
    John Las Vegas, NV 11-01-15
    John Las Vegas, NV 11-01-15 Member Since 2015
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    "Insightful Read and Worth Every Penny"

    I loved listening to this book and if you're interested in why some things work (or take off) in life and some don't, this is the book for you.

    0 of 0 people found this review helpful
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  • Neil
    BROSELEY, SHROPSHIRE, United Kingdom
    5/27/09
    Overall
    "Surprising - but maybe not!"

    Gladwell the maverick gives us his take on the spread of ideas, urban myths, and "sticky" advertising.
    I found it hard to get out of the car when this was playing, and wanting to go for a drive just so that i could indulge myself a little more with this exquisite book.

    0 of 0 people found this review helpful
  • Roger
    Southwick, West Sussex, United Kingdom
    2/16/09
    Overall
    "The tipping point is great"

    Try his videos on 'TED' if you want a free intro to him. It doesnt get to marketing really, until the end. To me thats fine as I prefer the idea of viral ideas than how to make people buy stuff.

    0 of 0 people found this review helpful

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