The Tipping Point

How Little Things Can Make a Big Difference

By: Malcolm Gladwell

Narrated by: Malcolm Gladwell

Length: 8 hrs and 34 mins

Publisher's summary

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

©2007 Malcolm Gladwell (P)2007 Hachette Audio

Critic reviews

"History takes on a whole new perspective as he describes events of early America that specifically follow his theories of 'selling the public on an idea' and 'social epidemics.' Feedback from market mavericks further substantiates Gladwell's viewpoints." (AudioFile)

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)

"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

Excellent. Extremely thought provoking.

Inspiring read. Makes you realize that one person's small efforts can still change the world.

So glad I did nt miss this one!

Though this was a required reading for a college class, it is nothing like anything I had ever been assigned. An emotional and yet educational prospective that answers the question, Why is the world is how it is.

Very Insightful

Tons of references to data collected in studies makes the content extremely understandable and reliable.

Amazing

Second time reading this book. I think this was even better than the first time. There were so many key points. And most importantly you can apply this right away. My goal is to start something in my immediate neighborhood. Start next door. Why not. It takes a small action to create change that tips.

Couldn't stop listening

Would you recommend this audiobook to a friend? If so, why?

I would definitely recommend this book to just about everyone I know. It covers wide variety of seemingly disparate, yet fascinating, subjects that are arranged and layered upon one another in a very cohesive, abstract-art fashion. This book utilizes the very principles it discusses, making it "sticky" and addictive. I listened to the whole thing in under a day. I couldn't stop, and I'm so glad I didn't. I'll probably listen to this one several times, trying to think critically and incorporate it into my personal and professional life. In a way, I can now see into the mirrors of my friends, family, coworkers, and even strangers. I see them in a new way that hopefully helps me understand them better socially, psychologically, and biologically. This book also made me more aware of some of my own biases and social shortcomings, but made me aware of how I might address those cognitive-behavioral attributes. I really feel like I've been exposed to something profound.

What was one of the most memorable moments of The Tipping Point?

Sesame Street and Big Bird's existential dilemma with his name.

What does Malcolm Gladwell bring to the story that you wouldn’t experience if you just read the book?

A nice pace, clear and confident introduction to complex topics.

If you were to make a film of this book, what would the tag line be?

The Tipping Point

Informative!

Good insight into core principles. Applicable to any business and specifically sales and marketing departments.

Long to conclusions

Good lessons but sometimes, here and there, too long to its conclusions. Still worth reading but wouldn't be my top priority book.

In love

I loved this book ! It has a lot to learn and when you read you simply start to put labels on the behaviors of the people surrounds you.

Amazing. Thanks Malcom !

informative read

this book truly provides a rationale on different thought processes. I will definately read again

Invaluable: I wish everyone could read this book.

There are so many lessons to learn from this book. I feel so inspired to do all of the little things. The little things I thought didn’t matter actually do, and he has proof. Don’t be afraid to be enthusiastic about something you are passionate about. You never know when that enthusiasm will spark real change❤️