Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
look beyond your circumstances and walk in "faith"
Yes, absolutely. the ideas and concepts presented in this text opened my eyes to many things... things I hadn't ever considered.
No character but the concept of Mavens has me intrigued.
I loved his reading style and his voice is cear and calming. I felt "connected" to the conversation in a way that was personal... it was as if he were talking to a small group and I was apart of that group.
Yes but my schedule did not permit for it.
I have listened to many books but found this experience the best.
Basically, the author presents his theory and goes on to build it on or elaborate. He creates necessary conditions, classification of individuals needed to perform the act of tipping, etc. At the same time, I cannot help but wonder if his examples and analysis is really spurious. The author fails to convince me that the instances of "tipping" happened due to his theory, and not because of some other reason.
Another fun and paradigm-shifting book from Malcolm Gladwell. I like that he points out how small groups can influence thousands. I recommend all his books.
I have a rather eclectic love of books. I know what I like and I tend not to be a severe critic. If I enjoyed it, it gets 4 or 5 stars.
I love Malcolm Gladwell's books and this one is no different! It is full of really interesting topics that make you think. I enjoy the way he thinks about things.
One of the best 3
Gladwell uses interesting examples and references from the literature to make his points.
No- I needed to stop and think about some of his points. I found myself wanting to discuss the book with others.
Gladwell is a very good reader. It plays like he is sitting with you at a coffee shop explaining his research one-to-one.
Listening is my reading. Being a musician as a profession, aural learning is best suited for me, so I'm thankful for this company.
Yes definitely. There is a lot of information on learning your sphere of influence as well as those that surround you. So many interesting features about this book make me want to continually meet people, not just because of their network possibilities, but the possibility that I may be able to help others by discovering my social gifts.
All the research done by the "Sesame Street" and "Blues Clues" producers was jaw-dropping. As much information the teams gathered and used to help propel children education was unbelievable, and as a teacher, it makes sense to see the different conclusions lived out in my students.
The author read his book a little too slowly. It would have been nice to hear this spoken more conversationally, more naturally.
Don't accept conventional maintstream answers, look beyond for answers. There might be unusual, but mundane reasons for why things happen.
The premise of The Tipping Point is interesting and everything the author wrote is interesting, but every time he offered reasons behind the reasons of why thins happened, I kept thinking, "Yeah, didn't we already know that?" So I didn't find the ideas revolutionary or new, just interesting. In the least, the ideas in the book will make for great conversational pieces.
Artist, Baker, Intropersonal skills expert, Mom.
The delivery is a personal preferances. Dependant on needs, life style, learning style etc. Audio books are fantastic so I can multi task. Plus, I'm audio/"think in pictures" learner vs. reader. This doesn't change overall quality of book. The content is the same. AND it is utterly fantastic! Print vs. Audio irrelevant .... Unless its an audiobook read by James Earl Jones ;)
No, but this will be corrected STAT.
The back ground of how learning occurs using Harvard research of children's cartoons
Likes: Cozy mysteries (cats a plus), personal memoirs,not too dark fantasy, books about the brain. Dislikes: Torture, animal cruelty.
I was tempted not to post this review because I don’t want Audible to think I am someone in the habit of reading business self help type books (yuck), but I did end up listening to this for a company based book club discussion so I has some comments I’d like to make.
This is the second Gladwell book I had to read for book club. Outliers was the other one. I liked this book better. Like his other book, this is what I would call, “cocktail party science”. He demonstrates an idea, uses studies to back it up. Of course you can find a study to say just about anything and some of the ones here were pretty over the top. There was the study that had students listen to a pitch to raise their tuition. Half had to nod their heads while listening and half didn’t. So the half that nodded were convinced their tuition should be raised. The non-nodding half wasn’t. Sure. Then there was study where they created a fake prison and half the volunteers were made guards and the other half inmates. All I have to say about that study is this: Note to self: NEVER volunteer for a “scientific study”. But I digress…
This is actually a short book (280 pages) that feels long. Partially through I was desperate for someone to make me write an essay on the material because due to repetition I felt my grasp of it was so complete that I would easily get an A+. However, it definitely had some interesting parts. They discuss “Sesame Street” and “Blue’s Clues” and how those shows were tested on kids. I found that interesting. There is a discussion of why the number 150 is a magical number when controlling groups. We all found that interesting since our department was approaching 150 when we were “transformed”. He discusses fashion trends and disease trends. I think the part I found most interesting is about the decline of crime in New York City. I was intrigued by the discussion of Broken Windows Theory.
Anyway, it is an interesting book, though easy to criticize. His first example relates to the shoes Hush Puppies and if I had a dollar for every time he said Hush Puppies in the book I might retire one day after all. Was sick to death of Hush Puppies, and really wanted to tell Mr. Gladwell that not everything has to do with everything else. Paul Revere’s ride is not like Hush Puppies! Teen smoking is not like Hush Puppies! Speaking of teen smoking though, he says some interesting (and some absurd) things on that topic. First he points out how the anti-smoking movement puts such effort into the fact that smoking is bad for you and how it is a terrible failure, partially because the fact that it is bad for you and your parents don’t want you to do it is part of the appeal, which I suppose is true enough. Not sure I agree with what he thinks you should (or shouldn’t) do about it. But that is part of the fun of the book – deciding whether or not you find his various points convincing.
I listened to the book 3 times in a row. It is very interesting and each time I learned more about myself and was inspired.
Highly recommend this book.
"Surprising - but maybe not!"
Gladwell the maverick gives us his take on the spread of ideas, urban myths, and "sticky" advertising.
I found it hard to get out of the car when this was playing, and wanting to go for a drive just so that i could indulge myself a little more with this exquisite book.
"The tipping point is great"
Try his videos on 'TED' if you want a free intro to him. It doesnt get to marketing really, until the end. To me thats fine as I prefer the idea of viral ideas than how to make people buy stuff.
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