Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
The author illustrates it's points by means of stories, which I find really engaging and interesting. He also mentions some researches that went on to confirm or test the theories and beliefs he explains although he does not goes deep into the details of those researches. My bet is that the references are thoroughly documented at some point in the book (I just listened to the audio version of the book).
It was really surprising to hear how very little and subtle changes could have had such an enormous impact on the course of the story being told.
I do recommend the book to anyone who wants his/her idea/campaign/business/company to be successful. I can not distress how important the tiny details are, but this book will give you a hint on it.
Narrator voice was excellent.
Not about marketing...a mask for someone wanting to vent...just negative information about uneducated, low income people, but not how they affect the economy.
This books broke down the mindset behind major social trends into a two different buckets: the consumer and the producer. The benefit of this is that you get both an internal and external perspective on how social trends are developed and sustained (or not).
Love Gladwells writing and how he questions the norm. Definitely recommend it.
So interesting that this was written 6 years before the social media revolution. In 2016 hindsight, one can definitely see the analog to digital conversion that is taking place.
But don't expect any answers or recommendations. Lots of nice examples of what the book is about and creates some structures. Suggested read for Marketers especially.
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