Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
This is one of the better audiobooks I have downloaded and one of the best of Gladwell's work.
Malcolm is a master storyteller as well as a sociologist. I find his narration of his own work essential to helping create the tone of wonderment and mystery-solving that he brings to everything he does.
I found it hard to stop listening and I often played the book while carrying my iPod around my apartment in my pocket!
Although I feel that Gladwell stretches a little bit to make his thesis at a few points, this is an overall interesting book and well worth your listen. It is entertaining and enlightening.
I have not read the print version so can't compare.
The part about Sesame Street and Blue's Clues
Eye-Opening, Smart, Entertaining.
It reminded me of Freakonomics because of how statistics were used to explain things and the issues discussed (both books talked about reasons why the crime rate dropped in the 90s). But I thought Tipping Point was better than Freakonomics because it had more of a unifying theme.
Read this after Outliers- in addition to feeling "dated" (written 10+ years ago), I found many of the examples/stories to feel less connected than the later book.
This book wanders a bit - as do his others - but it has lots of very interesting studies and theorems
well worth the read
The explanation of non-intuitive causes.
Easy to follow.
The music was annoying and insulting. I didn't need music to tell me that the author was summing up or drawing conclusions. Yuk!
People who believe everything they think.
I will listen to this book several more times. With each listening, things missed at first will become more ovious.
Outlers is by the same author and gives just as much to think about. While you may not agree with all Gladwell has to say, it will certainly give you pause.
Two scenes stand out: The ride of Paul Revere and his less famous counterpart. The other is how concentrating on low-level crime in New York precipitated a steep decline in serious crime.
I'm not sure this book would translate into film.
in the top 10. The information and examples are specific and examine and analyze success.
I think the way Malcolm Gladwell shows how things culminate together and how small things matter. I particularly like the example of the woman who spots trends.
the inflection and tone of his voice suggest what he finds more relevant. I have a hard time reading due to my own medical conditions so I like that I can listen and absorb the book in one fell swoop.
the stickyness factor. I have three small children and it never occured to me.
I like how the general reader can asimilate and understand the concepts and then see them in every day life and possibly apply them.
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