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The Tipping Point: How Little Things Can Make a Big Difference | [Malcolm Gladwell]

The Tipping Point: How Little Things Can Make a Big Difference

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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Audible Editor Reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. —Ed Walloga

Publisher's Summary

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell; (P)2007 Hachette Audio

What the Critics Say

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

What Members Say

Average Customer Rating

4.3 (6108 )
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  •  
    Brandon 02-02-15
    Brandon 02-02-15
    ratings
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    1
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    "Strength in the weak ties"

    Find your nearest sellers, connectors and mavens! This book is great for understanding the little things that make big changes. Great stories and great points!

    0 of 0 people found this review helpful
  •  
    Daniel W Belew 01-23-15 Member Since 2011
    HELPFUL VOTES
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    "Afterword"

    I particularly liked the fact that the author came back after further thought and research and adjusted how closely correlated one of his points was. The additional thought and clarification was enlightening.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 01-21-15 Member Since 2014
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    4
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    "Great Book"

    love the concept of book. inspired me to really look at all facets of my particular industry and analize ways to possibly reshape it.

    0 of 0 people found this review helpful
  •  
    shawn 01-20-15
    shawn 01-20-15 Member Since 2014
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    2
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    "Disapointed"
    What disappointed you about The Tipping Point?

    Not nearly as captivating as Outliers


    Has The Tipping Point turned you off from other books in this genre?

    Yes


    Did the narration match the pace of the story?

    Yes


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Intrigue but it took the author way to long to get to the point.


    Any additional comments?

    I was so excited to get this book because of Outliers but could never get into Tipping Point becuase it took the author so long to get to the point. The author could have taken out 35% of the book and still gotten the same point across and made it much more interesting.

    0 of 0 people found this review helpful
  •  
    Curtis 01-19-15
    Curtis 01-19-15 Member Since 2015
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    6
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    "Excellent vintage Malcolm Gladwell"

    A classic blend of psychology and sociology delivered in a way only Malcolm Gladwell can.

    0 of 0 people found this review helpful
  •  
    Ruth 01-10-15
    Ruth 01-10-15 Member Since 2015
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    "Mostly interesting"

    Many interesting components, with some rare dull moments. This book surpassed my expectations. If a 16 year old girl can enjoy and understand this, you surely can too.

    0 of 0 people found this review helpful
  •  
    Montanaphotographer 01-09-15 Member Since 2012
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    3
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    "Mind blowing!"

    This will make a difference in the way I think about my business. loved it!

    0 of 0 people found this review helpful
  •  
    Carolyn W Wells 01-05-15 Member Since 2011
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    3
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    "Small things do make a difference"

    This book isn't as much an easy read as outliers. However the points it makes are key in understanding why and how things change.

    0 of 0 people found this review helpful
  •  
    Bryan L. Brozek 01-05-15
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    10
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    "Great!"

    Buying a 3rd book of Malcolm now. Get 1 now, you wont be disappointed. This book taught me a lot about myself and I cannot wait to learn more.

    0 of 0 people found this review helpful
  •  
    Colin Christianson Seattle, WA USA 12-24-14
    Colin Christianson Seattle, WA USA 12-24-14 Member Since 2014

    ColinAC

    ratings
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    4
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    "Loved the Variation of Examples"

    This is a staple book for anyone in business or trying to understand their cultures social dynamics.

    0 of 0 people found this review helpful

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