Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
I am a college professor, teaching a course in Persuasion and Public Opinion. I like to use mass-market social science books in class, instead of more conventional textbooks, because the writing tends to be more compelling, so the students enjoy the reading and get more from it. I let my students know about audiobook versions of the texts, because some students have commutes that make this format work for them.
In another class, I had used Outliers to good effect, and so had high hopes for Tipping Point. Unfortunately, it didn't deliver.
The overall concepts of the Tipping Point is useful and interesting. The chapter on The Law of the Few (connectors, mavens, and salesmen) was also quite good - Gladwell is at his best when he is painting characters, rather than describing concepts. The chapter on Stickiness was worthless - one long, drawn-out discussion of Sesame Street and Blue's Clues, which might be good in a class about children's media or early childhood development, but lacked a broad interest. The chapters on Law of Context were okay, thought I found the discussion that equated Malaysian teen suicides with teen smoking in the US highly problematic - the afterword, which talked about the rash of school schootings in the US, is much better.
As the book wore on, I felt like he gets a bit fuzzy with the concepts - connectors are also mavens are sometimes salesmen, for example. This was difficult for my students.
In the end, I think I will use the stronger chapters from the cook, and leave off the weaker chapters, and try to find some other text to address the stickiness concept.
When I first picked up this book I thought "how great, I've seen his Ted talk and I've read his literature before, this will be great!" However, when I started listening, I found it hard to follow along with the stories because of his way of narration. He adds unnecessary emphasis to one word in almost every sentence making the book feel choppy. It made listening a chore, not a joy.
If reading style is important to you, I would get a different audio book and pick up a paper copy of this book.
Say something about yourself!
i forgot what this is about already. its tedious, whatever the point is? If your writing your master thesis on the topic you will probably like it. I will no longer use capitalization to emphasis i am not a writer. Therefore validating my critic status. i am not even criticizing, more offering my opinion to others who are having a difficult time choosing content.
this profiling will provide me with stories i will enjoy
Do not buy The Tipping Point! Go and get Outliers by Malcolm Gladwell instead! Better read, more interesting "social science."
I LOVE this genre! I enjoy Malcolm Gladwell but NOT this book. It is a p.o.s.!
Just as movie stars make bad movies, Mr. Gladwell wrote a klunker book.
The narration is fine. I like audio books read by the author. Mr. Gladwell's narration is fine: a bit dull at times and his pronunciation a bit odd occasionally, but overall serviceable.
Disappointment. His points are confusing and are riddled with nonsense.
This is just not a good book. Again, his later book, Outliers, is much better.
The Black Garden
The book itself is fantastic and I highly recommend it. However, I wish it was available in something other than the .aa format. I have an mp3 player that I take with me on the train and to the gym. As it turns out, .aa files only work on my desktop computer, where I never listen to audio books. Therefore, the .aa file is basically useless. I then had to buy the book version of The Tipping Point and read it on the train. So if you like listening to audio files at home rather than while you're out doing other activities, you will enjoy this book. Otherwise, don't waste your money.
I've also read Outliers and Blink by Malcomlm Gladwell. I'd recommend both of those as well.
I'd definitely read his books or buy an audio book that was in a format that actually works.
It's hard to narrow it down to only one. There is so much insight in this book that you'd really need to read it to appreciate how much it has to offer.
The audio edition being the only edition ive used to consume the information of the book is phenomenal. I love the stories and how they are thoroughly and deeply explained!!
I have read a couple of Gladwell's books and they are informative but I find they all start running together and even have some of the same information in each book. I found this interesting at times but not enough to get excited about.
The little things matter.
Humans need a good environment to take ownership of their surroundings.
New York City Crime decreased when law enforcement focused on the little crimes
I enjoy the audio books when I can't read. Primarily when I'm commuting to work or doing long cardio excersises. I get more out of my day due to audiobooks.
This book gave me very good insight into people. Not just people in general but i now know some of the different types of people. I.E. Connectors, Sales Men, and Mavens. Knowing the motivations of each i think is import for every one. The book is a good ready for all Managers, economist, and any social field.
Learning that My mom is a market Maven :) Now i know y she keeps giving me coupons.
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