©2008 Donald Keough; (P)2008 Penguin
52 a year.
As Carl Gustav Jacob Jacobi and most recently Charlie Munger have said "man muss immer umkehren" ie "invert, always invert", and that is exactly what Don Keough has done throughout this book. The solution usually lays within the problem and Don has stated 10 principles (actually 11)that are non negotiable in securing your business's (and more importantly life's) failure, all you have to do is follow them to fail.....or just invert and you WILL succeed!
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