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The Sustainable Economy (Harvard Business Review) | [Yvon Chouinard, Jib Ellison, Rick Ridgeway]

The Sustainable Economy (Harvard Business Review)

Yvon Chouinard, a rock climber and the founder and chairman of Patagonia, Jib Ellison, a river guide and the founder of the strategy consultancy, Blu Skye, and Rick Ridgeway, a mountain climber and a vice president of Patagonia, write about how the viability of business depends on the resources of healthy ecosystems and the stability of just societies.
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Publisher's Summary

Yvon Chouinard, a rock climber and the founder and chairman of Patagonia, Jib Ellison, a river guide and the founder of the strategy consultancy, Blu Skye, and Rick Ridgeway, a mountain climber and a vice president of Patagonia, write about how the viability of business depends on the resources of healthy ecosystems and the stability of just societies.

This article was first published in the October 2011 issue of Harvard Business Review.

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©2011 by the President and Fellows of Harvard College, All Rights Reserved (P)2011 Audible Inc.

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    emendewo New York, NY, United States 10-17-11
    emendewo New York, NY, United States 10-17-11
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    "Nothing new"

    I was expecting more from that. And I don't know why cycle paths and railways were put aside, as well a sustainable urbanism, like both business and urbanism are incompatible - I f this is true, I believe that capitalism is just renewing demagogic theory but the environment will be still in danger... as well the human being.

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