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The Story of Purpose: The Path to Creating a Better Brand, a Brighter Company, and a Lasting Legacy | [Joey Reiman]

The Story of Purpose: The Path to Creating a Better Brand, a Brighter Company, and a Lasting Legacy

Some ideas are bigger than others, and the Master Idea - your company's purpose - is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.
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Publisher's Summary

A proven methodology for building a purpose-powered organization

Some ideas are bigger than others, and the Master Idea - your company's purpose - is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.

  • The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid, and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization.
  • Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders

The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"

©2013 Joey Reiman (P)2013 Audible, Inc.

What Members Say

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  •  
    james NEW YORK, NY, United States 01-27-14
    james NEW YORK, NY, United States 01-27-14 Member Since 2012
    ratings
    REVIEWS
    14
    2
    Overall
    Performance
    Story
    "The worst. Avoid."
    What would have made The Story of Purpose better?

    If Reiman never wrote a book.


    What was most disappointing about Joey Reiman’s story?

    The author is self gloating with no insight. Uses latin for no reason. Thinks that Delta and McDonalds are purpose driven...


    What didn’t you like about Joey Reiman’s performance?

    Only gloats about past clients but has no facts to present. Presents end results and assumes they must fit back into a purpose.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Pissed i wasted my time on this trash.


    Any additional comments?

    I'll save those for if I'm ever in the same room as Reiman.

    0 of 0 people found this review helpful
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