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The Start-Up of You Audiobook

The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

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Publisher's Summary

A blueprint for thriving in your job and career in today’s challenging world of work by applying the lessons of Silicon Valley’s most innovative entrepreneurs.

The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over, and traditional job security is a thing of the past.

Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.

Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today.

This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or are launching your own venture, you need to know how to:

  • Adapt your career plans as you change, the people around you change, and industries change
  • Develop a competitive advantage to win the best jobs and opportunities
  • Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships
  • Find the unique breakout opportunities that massively accelerate career growth
  • Take proactive risks to become more resilient to industry tsunamis
  • Tap your network for information and intelligence that help you make smarter decisions

A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.

©2012 Reid Hoffman (P)2012 Random House

What the Critics Say

"Being an entrepreneur isn’t really about starting a business. It’s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you’re in ­ or want to be in ­The Start-Up of You holds lessons for success." (Michael Bloomberg, founder of Bloomberg, L.P., and Mayor, New York City)

"Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact." (Sheryl Sandberg, Chief Operating Officer, Facebook)

"A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur ­ not in a particular company ­ but in the most important enterprise of all: one's own life." (Cory Booker, Mayor of Newark)

What Members Say

Average Customer Rating

4.1 (501 )
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4.1 (411 )
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Performance
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  •  
    Jean Carlos 10-04-15
    Jean Carlos 10-04-15 Member Since 2015
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    "Great book"

    I totally recommend it. Excelente reading for young professional who want to achieve more in their careers.

    0 of 0 people found this review helpful
  •  
    M. Abdul-latif 04-29-15
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    "very useful book with great narration"

    love the book. gives practical tips. necessary to understand the presented concepts to thrive in this day and age.

    0 of 0 people found this review helpful
  •  
    Buster 01-21-15
    Buster 01-21-15
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    "Gets the brain turning"

    Good book to take a step back and look at your career and network in terms of "i" powered by "we"

    0 of 0 people found this review helpful
  •  
    yobe 05-20-14
    yobe 05-20-14
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    "Nothing you haven't heard before"
    Would you recommend The Start-Up of You to your friends? Why or why not?

    Not really because most of what is said in the book is old news. :(


    0 of 0 people found this review helpful
  •  
    Silvina Sherbrooke, QC, Canada 05-05-13
    Silvina Sherbrooke, QC, Canada 05-05-13 Member Since 2014

    Silvina is a registered psychologist in clinical and counselling psychology with children, adolescents, adults, couples, families.

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    "Old stuff at the beginning but it gets better"
    Would you recommend this audiobook to a friend? If so, why?

    It depends on the friend. I've friends who are not very used to social media and internet marketing. They'll find it very useful but not for me.


    How would you have changed the story to make it more enjoyable?

    Maybe I'll give examples for beginners. I don't think that beginners may benefit if the story is about a big company. In the final third part, it gets better.


    0 of 0 people found this review helpful
  •  
    Walt Albuquerque, NM, United States 03-25-13
    Walt Albuquerque, NM, United States 03-25-13 Member Since 2014
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    "Getting going"
    Would you try another book from Reid Hoffman and Ben Casnocha and/or Kaleo Griffith?

    Yes, I thought the varying of readers helped keep my attention.


    If you’ve listened to books by Reid Hoffman and Ben Casnocha before, how does this one compare?

    I have not.


    What about Kaleo Griffith’s performance did you like?

    The performance was good.


    What did you take away from The Start-Up of You that you can apply to your work?

    Get busy planning and following the plan


    0 of 0 people found this review helpful
  •  
    Tim 01-30-13
    Tim 01-30-13 Member Since 2012
    HELPFUL VOTES
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    "In summary, Join Linkedin"
    Would you say that listening to this book was time well-spent? Why or why not?

    There are some good concepts but mainly use Linkedin to maintain a business network. Opportunities exist within 3 degrees of separation. Don't feel I it took a lot away from the book.


    What do you think the narrator could have done better?

    No


    Did The Start-Up of You inspire you to do anything?

    I did like how to have a plan a, b, and x. If you have make plan a and b work and if they both fail you have a plan x the risk is not as risky as one thinks. I like how it was laid out in the book.


    Any additional comments?

    Mainly talked about using Linkedin to keep up your business network and you'll go further in your career. It's an OK book.

    0 of 0 people found this review helpful
  •  
    Briana Melissa Ford Lewisville, TX 12-12-12
    Briana Melissa Ford Lewisville, TX 12-12-12 Member Since 2015

    Book nerd for life!

    HELPFUL VOTES
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    "Very Entertaining and Enlightening"
    Where does The Start-Up of You rank among all the audiobooks you’ve listened to so far?

    This is definitely in the top 3 of my audiobooks


    What other book might you compare The Start-Up of You to and why?

    I would compare this to Start With Why because they are both aimed at entrepreneurial minded people


    Was this a book you wanted to listen to all in one sitting?

    I would have loved to listen to this in one sitting. I couldn't get enough


    Any additional comments?

    Great book and so glad I listened to it

    0 of 0 people found this review helpful
  •  
    Tim United States 11-27-12
    Tim United States 11-27-12 Member Since 2011

    Do you read the book before you dislike my reviews?

    HELPFUL VOTES
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    "Another Self Help"

    This is another self help title in this category of life coaches, personal trainers, psychologists and whatever else that we need to know to succeed. I'm not a fan in this genre at all because it's really just all common sense that one should know as they roam through the Earth, but yet some of us can put the two together and seek for an expert to tell us what to do. I'm sure many of Hoffman's methods works at getting ahead in their career, but do we need another Dr. Phil telling us what is right? I found that most self help books are just a big infomercials to boost their products for dot coms. Most successful CEOs write in this genre to boost their egos to massage their success. The value of having common sense is a rare trait these days.

    1 of 2 people found this review helpful
  •  
    Charles Hanover, PA, United States 09-17-12
    Charles Hanover, PA, United States 09-17-12 Member Since 2015
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    "Great Read"
    Would you recommend this audiobook to a friend? If so, why?

    This book is a great primer and back up techniques for using Linked-in in an effective manner


    0 of 0 people found this review helpful

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