©2003 McGraw-Hill; (P)2004 AMI
"If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry." (Gerard Arpey, CEO, American Airlines)
I recently worked for a competitor of Southwest Airlines and have a lot of respect for their business model. This respect did not transfer to this book. I found it preachy. The basic message is that people make a corporation, which I agree with, but I thought it was a little too over the top. It talked very little, if at all, about fuel hedges, which have saved Southwest's bacon over the past five years. I thought this was a pretty bad oversight.
It seemed that it was more of a bragging session on why SW is better the X, Y or Z airline. I wanted more of an insight and it didn't perform that well.
The reader was also lackluster and I didn't finish listening to it.
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