We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
The Social Network Business Plan: 18 Strategies That Will Create Great Wealth | [David Silver]

The Social Network Business Plan: 18 Strategies That Will Create Great Wealth

In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites--none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities.
Regular Price:$19.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites--none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Silver describes and explains that in the future new products and services will be introduced, talked about, rated, reviewed and recommended - or killed - by online communities. One example of the 18 new revenue channels that online communities are adopting is the sale to vendors of anonymized conversations of the community members concerning those vendors' products or services. Another example is online communities who partner with the internet providers to receive payment when a particular online community's information is downloaded usinf that providers service. The other 16 revenue channels are equally head-turning!

Silver is the only angel investor, operating down where the rubber meets the road, who is investing in online communities in their infancy, and writing about which ones will win and which ones will fail.

Download the accompanying reference guide.

©2009 David Silver; (P)2009 Audible, Inc.

What Members Say

Average Customer Rating

3.6 (38 )
5 star
 (15)
4 star
 (5)
3 star
 (10)
2 star
 (4)
1 star
 (4)
Overall
4.1 (9 )
5 star
 (5)
4 star
 (2)
3 star
 (1)
2 star
 (0)
1 star
 (1)
Story
4.6 (8 )
5 star
 (6)
4 star
 (1)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Steve Owens 08-06-09
    Steve Owens 08-06-09 Member Since 2008
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    5
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Get Social!"

    Having worked in New Media since mid 90's this book has fresh ideas.

    The stories behind Starbucks and the Bakery is an eye opener....It caused me to save a couple bucks at Starbucks this morning.

    After reading I the book I started setting up social network site and turned the book on to friends in the Advertising Agency business.

    7 of 8 people found this review helpful
  •  
    Kevin Woodland, WA, United States 10-16-10
    Kevin Woodland, WA, United States 10-16-10 Member Since 2010
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    14
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Good stuff but a lot of bad stuff"

    The first third of this is fantastic but I just really don't need to know all of the different synonyms for the word "bread" and I don't need a history on wheat and I don't need to know about saddle bronc riding.

    Think I'm joking? Then download this and listen. The author goes on and on educating the reader/listener about a lot of things that just aren't pertinent to the topic of the book. This book could be half as long. Don't get me wrong ... if you're starting an online social media site then you need to listen to this but definitely be prepared for a lot of boring stuff that you just don't need to hear.

    2 of 2 people found this review helpful
  •  
    Jamie great barrington, MA, USA 02-23-10
    Jamie great barrington, MA, USA 02-23-10 Member Since 2009
    HELPFUL VOTES
    11
    ratings
    REVIEWS
    5
    2
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    "Highest recommendation"

    This book is phenomenal. There is a tone to this book--and a style to the narrator's performance--that creates an intimacy which, when combined with the quality of the information, becomes completely addictive (I have so far listened to it three times through). Listening to this book is like listening to a benevolent uncle sharing hang-on-the-edge-of-your-seat secrets of a successful company he wants you to run.

    The ostensible subject of this book is: 18 near-term and long-term ways to monetize a social network start up in order to avoid venture capital dilution. The author himself states that the subject is "how to make money selling the conversation of a passionate community of online recommenders." With all due respect, I would suggest that the true subject is: the meaning of the nascent phenomena of social networks aka online recommender communities in the context of a future that is unfolding before our eyes, but that few can see clearly. This book provides someone willing to listen and think about the material with a lens for viewing that future with great clarity, and it entertains you along the way.

    Background for readers not already bored: my wife and I have been researching a start up idea for over a year. A breakthrough came when she discovered Chris Anderson's book "Free: The History of A Radical Price" That book was inspirational enough in its scope and clarity that we immediately looked for others and discovered Social Network Business Plan. The writing has the quality of quiet wisdom and modesty possessed by those who do not need to brag (see: Google>David Silver). Buy this book and you will be amazed that someone has shared this much insight and information.

    2 of 2 people found this review helpful
  •  
    Kenneth LEESBURG, VA, United States 08-30-09
    Kenneth LEESBURG, VA, United States 08-30-09 Member Since 2005

    Old & fat, but strong; American, Chinese, & Indian (sort of); Ph.D. in C.S.; strategy, economics & stability theory; trees & machining.

    HELPFUL VOTES
    326
    ratings
    REVIEWS
    235
    113
    FOLLOWERS
    FOLLOWING
    78
    0
    Overall
    "The Best Get Rich Quick Book I've Ever Read"

    Of course, that's a pretty low standard.

    We can't all become billionaires by creating the next social network devoted to "outing"; the anti-social practices of the credit card companies (or even anything of the sort). The macro-economics don't support this kind of optimism.

    When I was young the math department at a particular university use to send all of the "proofs"; of Fermat's Last Theorem sent in by armature mathematicians. I would write replies to explaining the flaw in their proof. It was surprisingly educational.

    For me this book has a similar feel. He seems very earnest. is discussing an important topic and even makes some novel points, but you know it got to be wrong. The payoff is in understanding they way in which it's wrong. Maybe that really could make you a billionaire (or at least pay your salary for a couple of years).

    3 of 5 people found this review helpful
  • Showing: 1-4 of 4 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.