Silver is the only angel investor, operating down where the rubber meets the road, who is investing in online communities in their infancy, and writing about which ones will win and which ones will fail.
©2009 David Silver; (P)2009 Audible, Inc.
Having worked in New Media since mid 90's this book has fresh ideas.
The stories behind Starbucks and the Bakery is an eye opener....It caused me to save a couple bucks at Starbucks this morning.
After reading I the book I started setting up social network site and turned the book on to friends in the Advertising Agency business.
The first third of this is fantastic but I just really don't need to know all of the different synonyms for the word "bread" and I don't need a history on wheat and I don't need to know about saddle bronc riding.
Think I'm joking? Then download this and listen. The author goes on and on educating the reader/listener about a lot of things that just aren't pertinent to the topic of the book. This book could be half as long. Don't get me wrong ... if you're starting an online social media site then you need to listen to this but definitely be prepared for a lot of boring stuff that you just don't need to hear.
This book is phenomenal. There is a tone to this book--and a style to the narrator's performance--that creates an intimacy which, when combined with the quality of the information, becomes completely addictive (I have so far listened to it three times through). Listening to this book is like listening to a benevolent uncle sharing hang-on-the-edge-of-your-seat secrets of a successful company he wants you to run.
The ostensible subject of this book is: 18 near-term and long-term ways to monetize a social network start up in order to avoid venture capital dilution. The author himself states that the subject is "how to make money selling the conversation of a passionate community of online recommenders." With all due respect, I would suggest that the true subject is: the meaning of the nascent phenomena of social networks aka online recommender communities in the context of a future that is unfolding before our eyes, but that few can see clearly. This book provides someone willing to listen and think about the material with a lens for viewing that future with great clarity, and it entertains you along the way.
Background for readers not already bored: my wife and I have been researching a start up idea for over a year. A breakthrough came when she discovered Chris Anderson's book "Free: The History of A Radical Price" That book was inspirational enough in its scope and clarity that we immediately looked for others and discovered Social Network Business Plan. The writing has the quality of quiet wisdom and modesty possessed by those who do not need to brag (see: Google>David Silver). Buy this book and you will be amazed that someone has shared this much insight and information.
Old & fat, but strong; American, Chinese, & Indian (sort of); Ph.D. in C.S.; strategy, economics & stability theory; trees & machining.
Of course, that's a pretty low standard.
We can't all become billionaires by creating the next social network devoted to "outing"; the anti-social practices of the credit card companies (or even anything of the sort). The macro-economics don't support this kind of optimism.
When I was young the math department at a particular university use to send all of the "proofs"; of Fermat's Last Theorem sent in by armature mathematicians. I would write replies to explaining the flaw in their proof. It was surprisingly educational.
For me this book has a similar feel. He seems very earnest. is discussing an important topic and even makes some novel points, but you know it got to be wrong. The payoff is in understanding they way in which it's wrong. Maybe that really could make you a billionaire (or at least pay your salary for a couple of years).
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