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The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business | [Robert Wollan, Nick Smith, Catherine Zhou]

The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.
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Publisher's Summary

How do organizations manage social media effectively?

Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social-media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:

  • Empower employees and teams to utilize social media effectively throughout the organization
  • Measure the ROI of social media investments and ensure appropriate business value is achieved over time
  • Make smarter decisions, make them more quickly, and make them stick

Get the most out of your social-media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

©2011 Accenture, LLP (P)2012 Audible, Inc.

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  •  
    Roger Ontario, Canada 11-25-12
    Roger Ontario, Canada 11-25-12 Member Since 2010

    If you always have a book with you...

    HELPFUL VOTES
    145
    ratings
    REVIEWS
    37
    36
    FOLLOWERS
    FOLLOWING
    18
    0
    Overall
    Performance
    Story
    "Certainly not a handbook"

    This is not a 'handbook' on social media, it is a collection of essays and reports done over the past few years by several different authors explaining the rise and importance of social media for business. Lots of statistics on who is using social media and growth trends over the past few years. But with the speed at which social media moves, the information is largely out of date going into 2013.
    At then end of the book, you are really no further ahead then when you started .... unless you were unsure if social media is catching on.

    1 of 1 people found this review helpful
  •  
    Jens Poder Copenhagen, Denmark 09-18-13
    Jens Poder Copenhagen, Denmark 09-18-13 Member Since 2006

    Jens Poder

    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Don't tell it show it"
    What could have made this a 4 or 5-star listening experience for you?

    I really don't think this book gives sound advice. There is almost no practical information for managers besides a repetetive call to do "extensive analysis" It seems to be more aimed at selling the services of the consultancy (accenture) services than actually enabling managers to take social action. If you have a ton of money that you need to spend on something, then this might be the book for you.


    What was most disappointing about the authors’s story?

    There is no coherent story. It's a collection of essays comprised of bullet lists of things you ought to do. But there's no original insights in this book at all.


    What didn’t you like about Sean Crisden’s performance?

    The material is difficult for the narrator. Bullet points read out loud is just monotone and boring.


    0 of 0 people found this review helpful
  •  
    Albie Centurion, South Africa 11-05-12
    Albie Centurion, South Africa 11-05-12 Member Since 2013

    Keen reader, fiction and well written non-fiction. Listen to audios whilst riding my mountain bike - great experience

    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "Still Relevant"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, very detailed info about Sicial Media management


    What was one of the most memorable moments of The Social Media Management Handbook?

    How it strategically fit into business


    Was this a book you wanted to listen to all in one sitting?

    No, too much info


    Any additional comments?

    It would be great if this book can be updated and an eg 2013 edition published as Social media change constantly

    0 of 0 people found this review helpful
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  • Mark
    Reading, United Kingdom
    4/8/13
    Overall
    "Dry and boring"

    This is the sort of book which you probably want to buy and read in paper format. It reels off long lists and is very dry. They could have found a narrator who put some energy into the book.

    I also bought this book as I was looking for a book on social collaboration within an enterprise - this book is not that - it really is Social MEDIA management. Only a few tips were applicable to my needs.

    For me, this book was dry, boring and irrelevant.

    0 of 0 people found this review helpful
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