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The Six Secrets of Raising Capital
- An Insider's Guide for Entrepreneurs
- Narrated by: Allan Robertson
- Length: 3 hrs and 40 mins
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Publisher's summary
Based on Bill Fisher's three-day seminars that regularly sell out all over the world, this audiobook offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the '80s and a businessman who founded a number of successful companies beginning in the '90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started.
Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each - knowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not true - just look at the failure rates of venture-backed companies. Great business stories get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest check - a temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital.
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
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Bargaining for Advantage
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As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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Loaded with practical strategies, real scenarios
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Nothing to Lose, Everything to Gain
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Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
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I wouldn't read it again
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Who
- The A Method for Hiring
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Geoff Smart and Randy Street offer a simple, four-step method for hiring with confidence, designed for everyone from the CEO on down. Who shows you how to avoid the most common pitfalls of hiring, how to identify "A Players" - people who can perform their job better than 90 percent of the candidates in their field - and how to make sure the best candidate will be excited to join your organization.
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Great book but need PDF of Scorecard material
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The Entrepreneur's Playbook
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
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Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
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gems buried in fluff
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
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High Trust Selling
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A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.
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The Core Foundation For Sales Success
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Strategize to WIN
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The Wall Street powerhouse and author of Expect to Win offers a new way to conceptualize career strategies and gives us proven tools for successful change. Whether we're starting out, striving toward a promotion, or looking for a new opportunity, the working world isn’t what it used to be. Wall Street veteran Carla Harris knows this, and in Strategize to Win she gives listeners the tools they need to get started.
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The advice gets stronger with each chapter!!
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Overdeliver
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
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What listeners say about The Six Secrets of Raising Capital
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 01-09-20
great insights and funny too.
very fun and interesting to listen to. Some real tips in here that one could never guess are the reality of fundraising with VCs.
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- Chris S.
- 05-19-20
Remarkable Insight re: Financing a Start-Up
Good book. Well organized. Insightful. Downright helpful. The explanations of what to expect and techniques for accomplishing the steps are easy to understand. I truly enjoyed this book.
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- GH
- 07-16-17
So Dense You'll Want The Book
Where does The Six Secrets of Raising Capital rank among all the audiobooks you’ve listened to so far?
Impressive. Top 2%
What did you like best about this story?
I think the story was great … but I was so swamped with details that it was like marching through a blizzard. I got to grandma's just fine, but didn't see much of the road.
Have you listened to any of Allan Robertson’s other performances before? How does this one compare?
Not sure if I've listend to Robertson's other performances. But this was fantastic.
Was there a moment in the book that particularly moved you?
Too many to list.
Any additional comments?
I tried listening to this in the background while I worked. I tried listening in the car. I tried just listening to it. There's way too much in here to take in via audio, unless that's the only way you can learn. I'll probably get the book and mark it all up.
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2 people found this helpful
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Overall
- Sky
- 04-16-18
excellent
I would recommend this book for any entrepreneur is looking to raise capital. It was fairly straightforward and easy to understand for someone with no background in this area
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3 people found this helpful
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- nickmetron
- 07-06-21
very insightful and realistic how to plan
having raised millions for a biotech company, the reality of what it truly takes to raise capital successfully was refreshing to hear. this book is an excellent guidese to doing it effectively.
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- CMCOOPER
- 05-24-18
Exceptional Information
This book contains everything an experienced business professional needs to start the capital raising process. Execution sold separately.
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- Bonyo Buogha
- 01-14-19
Excellent book!
Excellent book, right to the point on the capital raising process for entrepreneurs. Plus well written - I like the sarcasm and humor, well delivered.
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- Severin Sadjina
- 02-03-19
Packed with useful information
As a co-founder and real estate investor leveraging other people’s money, this was a highly appreciated book to listen to! Get it.
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- Joseph
- 01-30-18
Old school seminar style
This book is light on unique content. It’s more of an overview addressing some high level points which are explored in much better detail in books like Venture Deals and the Start-Up CEO. And since this this book was published after those, it feels more like lazy copying than a coincidence.
After a few chapters I thought it sounded like more of a “three day seminar” (more RA RA than substance) type of book and I looked at the authors current profession and he is indeed a seminar circuit guy.
The audio performer also sounded like a snake oil salesman although it’s unclear if that is the content of the book or just how he sounds.
I should have known from the title that it was going to be a waste of money. Save your money.
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- Jennifer Azevedo
- 03-22-21
The book title should be "my six insights"
I feel like these are more insights they're are no secrets here.
The book is more common sense.
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