Use data, technology, and inbound selling to build a remarkable team and accelerate sales.
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
In this audiobook he reveals his formulas for success. Listeners will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand.
As SVP of worldwide sales and services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements:
©2015 HubSpot, Inc.; Published by John Wiley & Sons, Inc., Hoboken, New Jersey (P)2015 Audible, Inc.
Great thought leadership about how to expand our business through inbound lead generation and systematizing our sales process. I love the idea of taking the subjectivity out of the marketing and sales process and creating a scientific process behind building duplicatable results. It was a great book. Thanks Mark.
This book makes an overwhelming number of mentions about Hubspot, and I'm certain the book is written to target readers who would also make good Hubspot clients. It definitely comes off as a little to pitchy.
That being said, there are some very useful bits here about assembling a sales team, creating a hiring system and structuring compensation to align with the companies sales goals.
It's a useful read for those in any industry where sales is going to be the main driver, which is most industries. I wouldn't call it a fundamental guide but it's worth the read if you're an early stage startup founder or run a mid-size or larger business and trying to reach scale.
No, the content is great, but the narrator is a horrible business book reader. He seems to have almost no understanding of business acronyms evidenced by his pronunciation of them.
He seems to have almost no understanding of business acronyms evidenced by his pronunciation of them. It seems robotic.
So many people are stuck in the old way of doing "sales". This book is an eye opener to the possibilities of putting new sales process into practice. Specifically the necessity of automating ones sales funnel and the benefits of hiring critical thinkers.
There are some good ideas and strategies here, the problem is the delivery. This is a pretty boring listen...lots of technical talk and acronyms. The message gets lost a bit in trying to stay focused on what's being said and drifting into a boredom induced haze.
The principles that are raised in this book are really interesting having some direct applications. That said, I did find the reader a little annoying.
"Best book on Modern selling"
I was surprised at how much insight the author shared in terms of how one one the best sales organizations in the world works. Genuinely ground breaking book especially for those selling SaaS.
He made it very easy to listen to
Buy it and implement the ideas outlined
"Great book for nanagers"
A really good book that shows what can be done when you are organised and methodical about building a selling team
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