Companies, communities, and individuals fail for many reasons, but one of the most common - and easily avoidable - is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces.
The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption.
Throughout The Road to Reinvention, Linkner also explores the history - the great rise, unprecedented fall, and now rebirth - of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation.
Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.
©2014 Josh Linkner (P)2014 Audible Inc.
I'm a lawyer and mediator. I represent businesses in disputes with their insurers and in other complex litigation. I also assist machinery companies and manufacturers (primarily international) with equipment sales, non-disclosure agreements, and business issues. I also mediate commercial disputes.
This is not a bad book. I could probably give it 3.5 stars if the rating system allowed it. The book is well organized and covers a lot of information regarding the process of re-inventing organizations and yourself. If you need a pep talk, it is a good book and it has a lot of good ideas.
Why not a higher rating? The book simply does not cover much in the way of new ground. There really is not much here that was not covered decades ago by Napoleon Hill and there are many other newer books that cover much of the same subject matter in much the same way.
Still, the book moves well and the stories included for inspiration and explanation, although some are familiar, are good.
The narration, by the author, is not bad. However, as is so often the case, a professional narration probably would have been better.
One word of warning: The author is from Detroit, and a lot of the examples are about Detroit. The author earnestly believes that Detroit will re-invent itself as a great American city. If you do not want to hear repeatedly about that, this book is not for you.
There is a lot that I like about this book but over and over its "Look at what I did!" and "Detroit is rebounding!" I like the example start ups that Josh talks about except where it is gender or racially slanted...example, a business that caters to black women...a business that catered to white women would be completely unacceptable. Plenty of good examples are given and these just took away from the point.
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