In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves as both human beings and businesspeople.
Each of the four represents a "type" in this schema, from the "relational/business" type who puts the relationship first but thinks strategically when the talk turns to business, to the "business/business" type, who avoids relationships unless they work to a business advantage. Templeton shows how understanding one's type allows one to showcase strengths while improving weak areas in this simple, easy-to-use guide to success in business and in life.
©2003, 2004 Timothy L. Blanchard and The Blanchard Family Partnership (P)2010 Audible, Inc.
"Entertaining, engaging and informational, The Referral of a Lifetime is packed with great insights and direction on how to build a profitable, relational-based company and keep it that way." (Fred Johnston, Director of Marketing, Personal Coaching Division, Franklin Covey)
I have been in sales for nearly 40 years and have just found the book that explains in detail what it takes to obtain referrals. No gimmicks, no tricks!
Years ago I read about "the Rule of 250" but Tim Templeton presents that rule in a great story that makes sense and is easy to listen to.
I've heard and read a lot about points made in this book before but its presented in a way that I can actually follow and use. I also like the examples used to support these points.
I'm a reader, but I've been finding myself on the go a lot more lately. Audible to the rescue.
There is no denying this book was great. I honestly preferred the hard copy of Endless Referrals I got, but there is a lot of great info in this book. If you run a service business you HAVE to get this book. If you sell widgets, idk if it will help- probably though.
I took a star off of the performance because the narrator made Highground (one of the characters) sound kind of like a weirdo. Other than that though- awesome book!!
We have all heard about referrals, in many training methods and books, but this book gets to the bottom of it all. It gives you a plan system to really Build your business, one customer at a time. At first I was not sure about the way the book is writing in "telling a story" format. But once I got to listening, I didn't want to put it down. I've already started
on my second time around. Just to hear the story again, and put to practice the plan
Tim Templeton has so well laid out to teach us all how to handle our customers.
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