There are lots of books that offer advice on how to start a company – but the vast majority are wrong. As Enterprise Editor for the Financial Times, Jonathan Moules has profiled hundreds of companies and their owners. Here, he uses this knowledge to explain why, in many cases, the received wisdom on entrepreneurship isn’t necessarily the best way of achieving success.
Packed with examples of high-flying entrepreneurs who have done things differently – including the New York-based GILT Groupe and Silicon Valley advertising company Criteo – Moules demonstrates why you don’t need a business plan, why there’s nothing wrong with copying someone else’s idea, why you should put your prices up when things get tough, and why cutting costs can kill your business.
©2012 Jonathan Moules (P)2012 Audible Ltd
The only thing vaguely interesting about this is the chapter 1 position against external funding in early stages. The rest are verbose platitudes filled with examples of enterprises that are already successes, with little in the way of failures or struggling start-ups.
Maybe this would make sense to a middle manager. For me, in a tech start-up -- waste of time.
Everything but the firs two chapters.
I dont think anybody would really enjoy it. no no no.
sincerely i would not reccomend this book. its wasting of time. dry.dry. nothing new. seems that it was created from reading of other better authors and released just to make money. thats my opinion.
hard to listen in the beggining until you get used to it.if book is great than any voice is fine.
i listened to long ago to remember all of them .
get brian tracy
I always believe investing in your own self is time well-spent. Listening to this book gave me a greater perspective on global competition or global copycats which take a great US concept and apply it else where (UK etc). Yes, the great entrepreneurs do different things than the rest, and their are often commonalities in those things, however one should not read the title and think it gives them the license to be crazy. But then again...every entrepreneur has their own dice, risk, dollars they're betting on.
Jonathan has a gift for observing those around him, distilling down their strategies and documenting the results. I would read more of his work.
As one who reads (listens) widely in the area of business, especially startup business...it was a welcome change to hear examples of successful startups that were founded OUTSIDE of silicon valley. Nigel does a very good job of showing how these entrepreneurs on the other side of the globe:1. Have created all together new business concepts that take advantage of inefficiencies in their local markets.2. Have taken services and products pioneered in American and localized them for their markets.
The narrator was interesting and was effective at reading this story, which is written as a first-hand account of findings.
It is best that future readers understand this book is more a product of a journalist than a veteran business leader.
yes, this is more of a lecture than great literature
Richard Branson is talked about several times in the pook
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.