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The Rebel Entrepreneur | [Jonathan Moules]

The Rebel Entrepreneur

There are lots of books that offer advice on how to start a company – but the vast majority are wrong. As Enterprise Editor for the Financial Times, Jonathan Moules has profiled hundreds of companies and their owners. Here, he uses this knowledge to explain why, in many cases, the received wisdom on entrepreneurship isn’t necessarily the best way of achieving success.
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Publisher's Summary

There are lots of books that offer advice on how to start a company – but the vast majority are wrong. As Enterprise Editor for the Financial Times, Jonathan Moules has profiled hundreds of companies and their owners. Here, he uses this knowledge to explain why, in many cases, the received wisdom on entrepreneurship isn’t necessarily the best way of achieving success.

Packed with examples of high-flying entrepreneurs who have done things differently – including the New York-based GILT Groupe and Silicon Valley advertising company Criteo – Moules demonstrates why you don’t need a business plan, why there’s nothing wrong with copying someone else’s idea, why you should put your prices up when things get tough, and why cutting costs can kill your business.

©2012 Jonathan Moules (P)2012 Audible Ltd

What Members Say

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  •  
    Diego Rio de Janeiro, Brazil 07-23-12
    Diego Rio de Janeiro, Brazil 07-23-12
    HELPFUL VOTES
    7
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    Story
    "Disorganized, brings little new"
    What would have made The Rebel Entrepreneur better?

    The only thing vaguely interesting about this is the chapter 1 position against external funding in early stages. The rest are verbose platitudes filled with examples of enterprises that are already successes, with little in the way of failures or struggling start-ups.

    Maybe this would make sense to a middle manager. For me, in a tech start-up -- waste of time.


    Has The Rebel Entrepreneur turned you off from other books in this genre?

    Yes


    Did the narration match the pace of the story?

    Yes.


    If you could play editor, what scene or scenes would you have cut from The Rebel Entrepreneur?

    Everything but the firs two chapters.


    7 of 7 people found this review helpful
  •  
    Sandra spain 04-24-13
    Sandra spain 04-24-13

    language learner

    HELPFUL VOTES
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    "EHHHH, NOPE"
    This book wasn’t for you, but who do you think might enjoy it more?

    I dont think anybody would really enjoy it. no no no.


    Would you recommend The Rebel Entrepreneur to your friends? Why or why not?

    sincerely i would not reccomend this book. its wasting of time. dry.dry. nothing new. seems that it was created from reading of other better authors and released just to make money. thats my opinion.


    What three words best describe Nigel Pilkington’s voice?

    hard to listen in the beggining until you get used to it.if book is great than any voice is fine.


    What character would you cut from The Rebel Entrepreneur?

    i listened to long ago to remember all of them .


    Any additional comments?

    get brian tracy

    0 of 0 people found this review helpful
  •  
    James Merriam, KS, United States 08-22-12
    James Merriam, KS, United States 08-22-12 Member Since 2010
    HELPFUL VOTES
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    "Would have rather heard the cliff notes version"
    Would you say that listening to this book was time well-spent? Why or why not?

    I always believe investing in your own self is time well-spent. Listening to this book gave me a greater perspective on global competition or global copycats which take a great US concept and apply it else where (UK etc). Yes, the great entrepreneurs do different things than the rest, and their are often commonalities in those things, however one should not read the title and think it gives them the license to be crazy. But then again...every entrepreneur has their own dice, risk, dollars they're betting on.


    0 of 0 people found this review helpful
  •  
    Kevin Frisco, TX, United States 08-15-12
    Kevin Frisco, TX, United States 08-15-12 Member Since 2001

    I listen to learn, challenge my thinking and to add fuel for daily innovation. History, Business and Religion are my key areas. Little time for fiction...

    ratings
    REVIEWS
    2
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    Story
    "Several Examples, Little New Insight"
    Would you try another book from Jonathan Moules and/or Nigel Pilkington?

    Jonathan has a gift for observing those around him, distilling down their strategies and documenting the results. I would read more of his work.


    What was the most interesting aspect of this story? The least interesting?

    As one who reads (listens) widely in the area of business, especially startup business...it was a welcome change to hear examples of successful startups that were founded OUTSIDE of silicon valley. Nigel does a very good job of showing how these entrepreneurs on the other side of the globe:1. Have created all together new business concepts that take advantage of inefficiencies in their local markets.2. Have taken services and products pioneered in American and localized them for their markets.


    Did the narration match the pace of the story?

    The narrator was interesting and was effective at reading this story, which is written as a first-hand account of findings.


    Any additional comments?

    It is best that future readers understand this book is more a product of a journalist than a veteran business leader.

    0 of 0 people found this review helpful
  •  
    Danny Shmueli Israel 08-06-12
    Danny Shmueli Israel 08-06-12
    ratings
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    "Good listen, grea examples"
    Would you consider the audio edition of The Rebel Entrepreneur to be better than the print version?

    yes, this is more of a lecture than great literature


    Who was your favorite character and why?

    Richard Branson is talked about several times in the pook


    0 of 0 people found this review helpful
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