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The Pumpkin Plan Audiobook

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

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Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.

That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

©2012 Mike Michalowicz (P)2012 Gildan Media, LLC

What the Critics Say

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

What Members Say

Average Customer Rating

4.4 (933 )
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Performance
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  •  
    Robin Spencer Ottawa, ON Canada 08-02-16
    Robin Spencer Ottawa, ON Canada 08-02-16 Member Since 2015

    I'm just a world traveling, espresso drinking Buddhist, meditating vegetarian, professional photographer with an off-beat sense of humour

    ratings
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    "Not for me"

    Truth is I could only get through the first two hours of this before I deleted it. Boring, silly and I learned nothing new. An interesting concept comparing pumpkins to marketing but it just didn't work for me.

    0 of 0 people found this review helpful
  •  
    Randy Miller 07-26-16 Member Since 2016
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    "Funny and informative"

    Mike uses a lot of humor to get his point across which makes the book an easy read and listen. The voices are just hilarious. Don't be the guy with one nut and get this book.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 07-14-16
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    2
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    "Very helpful!"

    Filed with great advice I plan to implement for my business. All the stories were relatable and very insightful.

    0 of 0 people found this review helpful
  •  
    Christy Brooker 07-14-16 Member Since 2015
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    3
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    "Excellent information, annoying to listen to"

    I absolutely love the information and will be going to the website for more but listening to the different "silly" voices he makes for the people who are quoted in the book was annoying. Just read it to me. I don't need the silliness. A joke here and there is good but I don't want to feel like I'm listening to a comedian when I'm listening to a business book.

    0 of 0 people found this review helpful
  •  
    Sebastian 07-12-16
    Sebastian 07-12-16
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    9
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    "A must read for every entrepreneur"
    Would you listen to The Pumpkin Plan again? Why?

    Definitely, the book offers some great advice and examples!


    What other book might you compare The Pumpkin Plan to and why?

    Toilet paper entrepreneur, read it first.


    Which character – as performed by Mike Michalowicz – was your favorite?

    -


    Was there a moment in the book that particularly moved you?

    The whole book in general.


    Any additional comments?

    -

    0 of 0 people found this review helpful
  •  
    brett keith 07-08-16
    brett keith 07-08-16 Member Since 2016
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    "Good principle but too long of a book"

    This book could have been cut in half and still had enough time to thoroughly teach the principle.

    0 of 0 people found this review helpful
  •  
    Marissa 06-29-16
    Marissa 06-29-16
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    "Best audible book so far"

    Easy to follow, very useful and interesting. Love the narrative by the author himself. Great job!

    0 of 0 people found this review helpful
  •  
    Raven 06-28-16
    Raven 06-28-16
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    "Valuable message, Distracting Character Voices"

    I learned of this book from Tim Schmoyer's Video Creators YouTube channel. The book did not disappoint; however the author's character voices were distracting.

    He speaks in a pleasant conversational tone but slips into these voices that can not be accurate and push you out of an otherwise engaging story.

    Still worth the listen - and maybe a repeat listen too!

    0 of 0 people found this review helpful
  •  
    Steven Farmer Warren, AR 06-23-16
    Steven Farmer Warren, AR 06-23-16 Member Since 2016
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    "Eliminate competition, by not having competition"

    Riches in the niches.

    Be the Netflix of video stores. Be the whole new way of doing things instead of just another competitor. Great insight on how to be the next big thing.

    0 of 0 people found this review helpful
  •  
    JohnP 06-23-16
    JohnP 06-23-16 Member Since 2015
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    "A must-read for entrepreneurs"

    This is a must-read for any entrepreneurs. Great narration by the author of the book. Not too long not, not too short, great info, no fluff, and well told.

    0 of 0 people found this review helpful

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