Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.
That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
So what is the Pumpkin Plan?
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
©2012 Mike Michalowicz (P)2012 Gildan Media, LLC
“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)
I'm just a world traveling, espresso drinking Buddhist, meditating vegetarian, professional photographer with an off-beat sense of humour
Truth is I could only get through the first two hours of this before I deleted it. Boring, silly and I learned nothing new. An interesting concept comparing pumpkins to marketing but it just didn't work for me.
Mike uses a lot of humor to get his point across which makes the book an easy read and listen. The voices are just hilarious. Don't be the guy with one nut and get this book.
I absolutely love the information and will be going to the website for more but listening to the different "silly" voices he makes for the people who are quoted in the book was annoying. Just read it to me. I don't need the silliness. A joke here and there is good but I don't want to feel like I'm listening to a comedian when I'm listening to a business book.
Definitely, the book offers some great advice and examples!
Toilet paper entrepreneur, read it first.
The whole book in general.
I learned of this book from Tim Schmoyer's Video Creators YouTube channel. The book did not disappoint; however the author's character voices were distracting.
He speaks in a pleasant conversational tone but slips into these voices that can not be accurate and push you out of an otherwise engaging story.
Still worth the listen - and maybe a repeat listen too!
Riches in the niches.
Be the Netflix of video stores. Be the whole new way of doing things instead of just another competitor. Great insight on how to be the next big thing.
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