Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.
That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
So what is the Pumpkin Plan?
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
©2012 Mike Michalowicz (P)2012 Gildan Media, LLC
“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)
He has great experiences, great ideas, and is passionate about the subject. He does the narration himself and it is one of the best audio book narrations that I've ever heard. Highly recommend it.
The author give you several good advices to implement in your running business that can help you to improve the overall performance and success. If you own a small company and wanna make growth this book could be helpful.
The narration is clear and easy to follow which make the listening pleasant and entertaining.
I have read many business books. This book is a revolution. Instead of pages and pages of dry and boring stuff about how clever the author is and 10 point plans for success, this just gets down and dirty and gives you common sense and practical advice you can actually use. And Mike is hilarious.
Common sense advice. Fantastic narration.
Buy this. You will not regret it.
Too many entrepreneurs don't really understand how they can stand out from the crowd. This book does a great job helping clarify how to do that.
Be aware that he uses a rather different style than most business books. The only reason I think I wouldn't recommend the book to some people is because of the language. But, I guess he is being authentic to himself.
I think so. Lots of good advice that I can see myself making use of.
Best of both worlds Informative yet entertaining! Great for anyone starting a business or wanting to standout in a competitive filed. Similar to The blue ocean strategy but less boring.
When one listens to Strategy and Management books, it is good to hold a historical perspective.
This is the second book I have listened to from the same author: I previously listened to The Toilet Paper Entrepreneur. However, I did not complete The Pumpkin Plan.
I stopped and reflected upon the subject matter.
When I read for my engineering degree, I came across a number of books by Peter Drucker, the father of modern management.
During my reflections, I could not help comparing the author to Peter Drucker. It is obvious that the author has widely differing ideas from Drucker.
I feel a lot uneasy about the author's philosophy.
Mike Michalowicz's style can be regarded as amusing, entertaining. I must say his "modern" way of presenting the subject matter is Grey for the marketing of his image.
In conclusion, The Pumpkin Plan is a gimmic and I doubt it will stand the test of time.
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