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The Pumpkin Plan Audiobook

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

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Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.

That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

©2012 Mike Michalowicz (P)2012 Gildan Media, LLC

What the Critics Say

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

What Members Say

Average Customer Rating

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Performance
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  •  
    Aristotle77 12-05-16
    Aristotle77 12-05-16 Member Since 2015
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    "Wow!"

    Love the performance and the reader did an amazing job. Kept me activated and engaged. The way he delivered as examples and how the book is laid out was really powerful. I can see myself using this plan over and over and over again for the rest my life. It has such multiple powerful business concepts. I highly recommend it.
    Aristotle Karas

    0 of 0 people found this review helpful
  •  
    Keith 12-04-16
    Keith 12-04-16
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    "entertaining and informative"

    I thought this book was wonderful. I love it! The narrator was energetic and enthusiastic! the story and the information made sense, is applicable, and extremely useful! I loved it

    0 of 0 people found this review helpful
  •  
    University Books 11-24-16 Member Since 2016
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    "Lot of information"

    He gives a lot of information that can help any industry. I will be trying a few of his methods very soon.

    0 of 0 people found this review helpful
  •  
    melmae54 10-29-16
    melmae54 10-29-16 Member Since 2015
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    "Narration is distracting from the story"

    This may be a good book, but I could not get through the first chapter because the narration is distracting and annoying.

    0 of 0 people found this review helpful
  •  
    Polymath 10-19-16
    Polymath 10-19-16 Member Since 2016
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    "Mike Michalowicz rocks!"

    Essential info for every business owner presented in an easy and hilarious package. Thank you!

    0 of 0 people found this review helpful
  •  
    Scott W Mulvaney 10-13-16 Member Since 2016

    Living The Fired Up Epic Life #LIVETHEFUEL

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    "Blowing up with pumpkin power"

    The book flowed so well. I listened at 1.25x and it was a great pace. So many eye opening mistakes and lessons learned in this book. I have already read and listened to later released PROFIT FIRST. So now it's time for Surge! A great read for new or even established entrepreneurs looking to iron out those big mistakes or ongoing wrinkles in their business success!

    0 of 0 people found this review helpful
  •  
    David Greene 10-05-16 Member Since 2015
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    "must read"

    loved this book. fun listening great tips for any business of any size I'm off to grow my pumpkin.

    0 of 0 people found this review helpful
  •  
    Sudds 10-04-16
    Sudds 10-04-16 Member Since 2016
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    "I'm a prude and he is crude"

    He has some good information here and I would love to read it again as I do audio books, but he is so crude and obsessed with the male organ that I am debating whether to finish listening to it. I will not read it again, nor will I read any other book by him. I can get intelligent information from others who respect themselves more.

    You have by any chance happen to listen to this Mike, take this from a teacher...if your crude jokes work the first time through the book, they certainly won't work the second and third times through the book...like a dirty joke...if it is funny the first time it is not worth hearing again.

    0 of 0 people found this review helpful
  •  
    Gabriela Gutierrez 10-03-16 Member Since 2014
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    "A must read for any entrepreneur in the making"

    I'm a big fan of Mike Michalowicz, in my opinion , all of his books are a must for any business owner

    0 of 0 people found this review helpful
  •  
    Amazon Customer 09-13-16
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    "Really useful even as non-tradition business"

    I learned a lot from this book even though I'm not a traditional business person. The performance was entertaining and I quite enjoyed the listen.

    0 of 0 people found this review helpful

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