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The Pumpkin Plan Audiobook

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
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Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.

That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

©2012 Mike Michalowicz (P)2012 Gildan Media, LLC

What the Critics Say

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

What Members Say

Average Customer Rating

4.3 (668 )
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4.3 (582 )
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Performance
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  •  
    BillyJ34 04-22-16
    BillyJ34 04-22-16
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    "Great book on entrepreneurship, read by the Author"

    He has great experiences, great ideas, and is passionate about the subject. He does the narration himself and it is one of the best audio book narrations that I've ever heard. Highly recommend it.

    0 of 0 people found this review helpful
  •  
    MrRabbit 04-20-16
    MrRabbit 04-20-16 Member Since 2016
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    "great book great narrator"

    I enjoyed a lot mostly thanks to a good narrator :) the book was very inspiring and insightful

    0 of 0 people found this review helpful
  •  
    memartinezpozo 04-19-16 Member Since 2016
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    "Several business advices"

    The author give you several good advices to implement in your running business that can help you to improve the overall performance and success. If you own a small company and wanna make growth this book could be helpful.
    The narration is clear and easy to follow which make the listening pleasant and entertaining.

    0 of 0 people found this review helpful
  •  
    Gill 04-12-16
    Gill 04-12-16

    musicluva

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    45
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    "Best Business Book I've Ever Read"
    What made the experience of listening to The Pumpkin Plan the most enjoyable?

    I have read many business books. This book is a revolution. Instead of pages and pages of dry and boring stuff about how clever the author is and 10 point plans for success, this just gets down and dirty and gives you common sense and practical advice you can actually use. And Mike is hilarious.


    What did you like best about this story?

    Common sense advice. Fantastic narration.


    Any additional comments?

    Buy this. You will not regret it.

    0 of 0 people found this review helpful
  •  
    Bruce Rowe 03-25-16
    Bruce Rowe 03-25-16 Member Since 2013
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    "Great Concept - Focus on a Niche"

    Too many entrepreneurs don't really understand how they can stand out from the crowd. This book does a great job helping clarify how to do that.

    Be aware that he uses a rather different style than most business books. The only reason I think I wouldn't recommend the book to some people is because of the language. But, I guess he is being authentic to himself.

    0 of 0 people found this review helpful
  •  
    Anja Schmidt Denmark 12-27-15
    Anja Schmidt Denmark 12-27-15 Member Since 2006

    k11923

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    "Very inspiring."
    Was this a book you wanted to listen to all in one sitting?

    I think so. Lots of good advice that I can see myself making use of.


    0 of 0 people found this review helpful
  •  
    F. Mandujano Phoenix 12-14-15
    F. Mandujano Phoenix 12-14-15

    fmlogo

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    "Informative yet entertaining"

    Best of both worlds Informative yet entertaining! Great for anyone starting a business or wanting to standout in a competitive filed. Similar to The blue ocean strategy but less boring.

    0 of 0 people found this review helpful
  •  
    Bernard Remacle 09-24-15
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    "Thin and Shallow Concepts"

    When one listens to Strategy and Management books, it is good to hold a historical perspective.
    This is the second book I have listened to from the same author: I previously listened to The Toilet Paper Entrepreneur. However, I did not complete The Pumpkin Plan.
    I stopped and reflected upon the subject matter.
    When I read for my engineering degree, I came across a number of books by Peter Drucker, the father of modern management.
    During my reflections, I could not help comparing the author to Peter Drucker. It is obvious that the author has widely differing ideas from Drucker.
    I feel a lot uneasy about the author's philosophy.
    Mike Michalowicz's style can be regarded as amusing, entertaining. I must say his "modern" way of presenting the subject matter is Grey for the marketing of his image.
    In conclusion, The Pumpkin Plan is a gimmic and I doubt it will stand the test of time.

    0 of 0 people found this review helpful
  •  
    Skuldtabolt 07-27-15
    Skuldtabolt 07-27-15 Member Since 2015
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    "Great book"

    Narrator is hilarious, advice is spot on. I listened to it 3x and now feel far more control over the direction of my business (UP!).

    0 of 0 people found this review helpful
  •  
    Aaron 05-23-15
    Aaron 05-23-15 Member Since 2015

    Engineer learning about personal finance.

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    "wow. .."

    the narrator was amazing and the information was legit... already recommended this book to all my friends.

    0 of 0 people found this review helpful

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