Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.
That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
So what is the Pumpkin Plan?
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
©2012 Mike Michalowicz (P)2012 Gildan Media, LLC
“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)
this was a great listen. mike is s fantastic story teller and really engages. the business principles are spot on.
Pros: There's a lot of strong business savvy in the Pumpkin Plan. I really enjoyed the how to approach of the book. It's not anecdotal. It gives methodical how-to advice for overcoming common entrepreneurial mistakes and challenges while laying out the groundwork for growing successful companies. I recommend it for anyone seeking a fresh approach on building their business.
Cons: The performance is a little cheesy at times. I could have done without the character voices he gives to the people he quotes in the book. Also, the hypothetical "pumpkin planning" he does for made up businesses is a excessive. I understand the value of giving examples but it's easy to fix imaginary businesses with imaginary challenges.
Verdict: It's a good book that I will recommend to others, despite it's annoying factors. Read it.
Love this book. It's everything you want in a business book:
- Great stories
- Taught by someone who's done it.
I would, and have. Mike does a fantastic job explaining the techniques he used to take his business from money pit to cash cow! Great advice and easy to understand/listen.
Mike gives you ideas, stories and secrets he has used to grow his business. It is not just another "self help" or "speculation" book. He is the real deal Holyfield.
I must admit after listening to the sample audio and reading reviews on his delivery in this and the Toilet Paper Entrepreneur I was a little apprehensive to say the least. Being a first time business owner I figured the most I had to loose was a few minutes of my time; if I didn't like it I would move on. After a few chapters into the book I was hooked, the advice Mike gives is priceless. Though he may have a bad accent or two, sorry Mike, the message and overall performance are great!
Made me laugh at times.
Great read, great advise, refreshing delivery! New insights to some things that REALLY hit home for me. Thanks Mike!
very good better than most of the books I read and and and and
dont know I hadn't read any books and a don adnsna and a nd and ansnd
where he kisses the girl the are no scenes in the book
my pumpkin is bigger than yours
I regularly recommend this book because it shares simple (not to be confused with "easy") concepts that ought to be applied in any business, but frequently are not.
I most liked the case study examples of businesses that took Mike's wisdom to heart and yielded great results.
Many. One favorite was Mike's explanation of how to apply the Pumpkin Plan in a local service business context. Also his explanation of finding your business's "-est" and capitalizing on it.
This book made me feel like I "could." It will expand your "can do" attitude. It did make me laugh out loud a couple times.
I realize this is a bold claim, but I believe that literally anyone who has existing business or is starting a new one can benefit from this book.
Enjoyable and practical
Story is well delivered.
His dynamics. He's a good reader and engages with the listener.
Full of practical and fun examples that you will want to put to the test. Good book.
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