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The Pumpkin Plan Audiobook

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

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Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.

That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

©2012 Mike Michalowicz (P)2012 Gildan Media, LLC

What the Critics Say

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

What Members Say

Average Customer Rating

4.4 (1154 )
5 star
 (718)
4 star
 (271)
3 star
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2 star
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1 star
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Overall
4.4 (1007 )
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4.4 (1011 )
5 star
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1 star
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Performance
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  •  
    Great book! 02-20-17
    Great book! 02-20-17 Member Since 2014
    ratings
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    "Bueno"

    Me gustó...pero no sé que tan efectivo sea la aplicación del plan sin un asesoramiento y seguimiento directo. el relato fue muy bueno.

    Lo más impactante del libro y la propuesta es que dentro de nuestra cartera de clientes...debemos enfocarnos y mantener a los clientes que mas dinero nos dejan e incluso tener solo esos!

    0 of 0 people found this review helpful
  •  
    Damien 02-17-17
    Damien 02-17-17
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    8
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    "Great book with great performance"

    Not only does Mike provides businesses with step by step plans to grow, he delivers it in a great read with a fabulous performance.

    Enjoyed every single minute of it!

    0 of 0 people found this review helpful
  •  
    Elvin C. Ames New Jersey 02-13-17
    Elvin C. Ames New Jersey 02-13-17 Member Since 2015

    Dabrigadier

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    "Michael Gerber Emyth knock off"

    Very disappointed in this book space to knock off of Michael Gerber and a few other books with a catchy title the best advice was about firing bad clients that's pretty much about it

    0 of 0 people found this review helpful
  •  
    P.N. NJ 01-06-17
    P.N. NJ 01-06-17 Member Since 2014

    PJ

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    "great book with great Concepts"

    the pumpkin plan has solid concepts for just about any industry and really makes you think a little more deeply about how to break the curve in your own industry. a lot of the information is obvious but sometimes the obvious is right in front of your face and you don't see it because it's too close to the everyday hustle and bustle. there are plenty of golden nuggets in this book or audio book so it's worth listening to probably more than once

    0 of 0 people found this review helpful
  •  
    Rob A maryland usa 12-25-16
    Rob A maryland usa 12-25-16 Member Since 2016
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    "entertaining and vital info"

    Great read. Highly recommend this and profit first. Even if you don't plan on growing million dollar companies it is great.

    0 of 0 people found this review helpful
  •  
    Johanna 12-09-16
    Johanna 12-09-16 Member Since 2016
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    "Valuable life and business lessons"

    I like the value of information given in this book, and the ease of explanation and real life comparisons that the author has. However at times his satirical tone & commentary is off putting, but not enough to discourage me from reading.

    I recommend this book not only to my fellow entrepreneur friends but to all of my personal circle. This book teaches valuable lessons in decision making and strategizing your business for growth but this information holds true for many aspects of life.

    I chose a 5 star overall rating because I would forward and insist on someone reading it, it's not just a book that you can read and forget, all of the lessons to be learned here are to be implemented into long term use.

    0 of 0 people found this review helpful
  •  
    Aristotle77 12-05-16
    Aristotle77 12-05-16 Member Since 2015
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    "Wow!"

    Love the performance and the reader did an amazing job. Kept me activated and engaged. The way he delivered as examples and how the book is laid out was really powerful. I can see myself using this plan over and over and over again for the rest my life. It has such multiple powerful business concepts. I highly recommend it.
    Aristotle Karas

    0 of 0 people found this review helpful
  •  
    Keith 12-04-16
    Keith 12-04-16
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    Story
    "entertaining and informative"

    I thought this book was wonderful. I love it! The narrator was energetic and enthusiastic! the story and the information made sense, is applicable, and extremely useful! I loved it

    0 of 0 people found this review helpful
  •  
    University Books 11-24-16 Member Since 2016
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    2
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    "Lot of information"

    He gives a lot of information that can help any industry. I will be trying a few of his methods very soon.

    0 of 0 people found this review helpful
  •  
    melmae54 10-29-16
    melmae54 10-29-16 Member Since 2015
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    "Narration is distracting from the story"

    This may be a good book, but I could not get through the first chapter because the narration is distracting and annoying.

    0 of 0 people found this review helpful

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