Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.
That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
So what is the Pumpkin Plan?
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
©2012 Mike Michalowicz (P)2012 Gildan Media, LLC
“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)
He has some good information here and I would love to read it again as I do audio books, but he is so crude and obsessed with the male organ that I am debating whether to finish listening to it. I will not read it again, nor will I read any other book by him. I can get intelligent information from others who respect themselves more.
You have by any chance happen to listen to this Mike, take this from a teacher...if your crude jokes work the first time through the book, they certainly won't work the second and third times through the book...like a dirty joke...if it is funny the first time it is not worth hearing again.
I'm a big fan of Mike Michalowicz, in my opinion , all of his books are a must for any business owner
I learned a lot from this book even though I'm not a traditional business person. The performance was entertaining and I quite enjoyed the listen.
Just finished this book and LOVED IT!
Ive been in business 4 years now and though there have been ups it hasnt been all sunshine and lollypops. I can tell you 1000% Mike knows what he is talking about. He explained to the T what doesnt work (i already knew this from my own experience) so that to me validates he knows exactly what he is talking about. I literally 1/3 way through the book finished a project for a customer and then shut my business down. There was zero point wasting anymore time going about our old ways (they werent working) and i will spend this week figuring out our new improved "Pumpkin Planned" business. This book has given me and my business the direction it needed and pretty much saved us last second before slamming into the ground. I cannot say enough great about it and have many of my fellow business owners excited about it too.
This is the most juvenile audiobook I've ever attempted to listen to.
It has every cliché known to man and that's just in the first 15 minutes.
I'm just a world traveling, espresso drinking Buddhist, meditating vegetarian, professional photographer with an off-beat sense of humour
Truth is I could only get through the first two hours of this before I deleted it. Boring, silly and I learned nothing new. An interesting concept comparing pumpkins to marketing but it just didn't work for me.
Mike uses a lot of humor to get his point across which makes the book an easy read and listen. The voices are just hilarious. Don't be the guy with one nut and get this book.
I absolutely love the information and will be going to the website for more but listening to the different "silly" voices he makes for the people who are quoted in the book was annoying. Just read it to me. I don't need the silliness. A joke here and there is good but I don't want to feel like I'm listening to a comedian when I'm listening to a business book.
Definitely, the book offers some great advice and examples!
Toilet paper entrepreneur, read it first.
The whole book in general.
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