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The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field | [Mike Michalowicz]

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
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Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.

That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

©2012 Mike Michalowicz (P)2012 Gildan Media, LLC

What the Critics Say

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

What Members Say

Average Customer Rating

4.2 (460 )
5 star
 (232)
4 star
 (135)
3 star
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2 star
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Overall
4.2 (390 )
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1 star
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Story
4.2 (395 )
5 star
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3 star
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2 star
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1 star
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Performance
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  •  
    Amazon Customer Salem, WI, United States 11-23-12
    Amazon Customer Salem, WI, United States 11-23-12 Member Since 2015
    HELPFUL VOTES
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    "Wow... pure gold!"
    Would you listen to The Pumpkin Plan again? Why?

    Yes. Michael really makes his points simple and concise and then backs them up with very practical examples. He also makes it very entertaining and believable. I immediately listened to it two times in a row and will probably listen again every few months. I wished this book was around years ago.


    What other book might you compare The Pumpkin Plan to and why?

    This has to be one of the top books that I have read (listened). Simple to understand, entertaining, and very practical to implement.


    Which scene was your favorite?

    The vendor collaboration is pure genius.


    Was this a book you wanted to listen to all in one sitting?

    Yes


    2 of 2 people found this review helpful
  •  
    JP Nieuwint 02-11-14
    JP Nieuwint 02-11-14 Member Since 2014
    HELPFUL VOTES
    1
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    "Terrible to listen to"
    What disappointed you about The Pumpkin Plan?

    It's read by the author and it's like he is on steroids, a torrent of words comes your way the moment you press the Play button.


    What could Mike Michalowicz have done to make this a more enjoyable book for you?

    Have it read by a different person


    You didn’t love this book... but did it have any redeeming qualities?

    It's one of the few books that I haven't finished.


    1 of 1 people found this review helpful
  •  
    Helen Brown 10-21-13
    Helen Brown 10-21-13
    HELPFUL VOTES
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    4
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    "Good Basic Information, Beware of Narrator"
    Would you try another book from Mike Michalowicz and/or Mike Michalowicz?

    I would if he did not narrate it.


    What did you like best about this story?

    The ideas are good. The metaphor is good. It's clear and helpful.


    Would you be willing to try another one of Mike Michalowicz’s performances?

    no.


    Any additional comments?

    The narrator really distracts the listener from hearing the information. He makes up voices for everyone he quotes and they sound constipated or mentally challenged. His humor is that of an insecure freshman trying to impress - lame and more embarrassing than keeping quiet. I usually cut the narrator a lot of slack, especially if it is their book, but this one I couldn't let go. It actually made me angry while I was listening to it. I was frustrated to be thinking about how stupid it sounded instead of how I can be a better business person. I think the book would probably be a great one if it were just read out loud without all the angsty guffaws.

    2 of 3 people found this review helpful
  •  
    Skuldtabolt 07-27-15
    Skuldtabolt 07-27-15 Member Since 2015
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    "Great book"

    Narrator is hilarious, advice is spot on. I listened to it 3x and now feel far more control over the direction of my business (UP!).

    0 of 0 people found this review helpful
  •  
    A. Goeller Silver Spring, MD United States 06-07-15
    A. Goeller Silver Spring, MD United States 06-07-15 Member Since 2013
    ratings
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    27
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    Story
    "Want more customers? better prune. great book."

    This advice works. Very practical. Yet not common sense. I highly recommend this book. Mike is a great reader easy and enjoyable to listen to.

    0 of 0 people found this review helpful
  •  
    Jason Hunsicker 05-27-15 Member Since 2015
    ratings
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    1
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    "Simply Edible"

    This book is necessary for any budding or struggling entrepreneur. It is just pure magic to have the author read the book.

    0 of 0 people found this review helpful
  •  
    Aaron 05-23-15
    Aaron 05-23-15 Member Since 2015

    Engineer learning about personal finance.

    HELPFUL VOTES
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    "wow. .."

    the narrator was amazing and the information was legit... already recommended this book to all my friends.

    0 of 0 people found this review helpful
  •  
    Graham Oldreive 04-21-15 Member Since 2015
    HELPFUL VOTES
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    "Awesome"

    This book was awesome I give it 5 star across the board Michalowicz has done it again

    0 of 0 people found this review helpful
  •  
    Jay WICHITA, KS, United States 03-16-15
    Jay WICHITA, KS, United States 03-16-15 Member Since 2012
    HELPFUL VOTES
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    "One of the best business books on the market"

    this book details a simple concept yet its very powerful in business. Understand how to grow a pumpkin and you will succeed at business.

    0 of 0 people found this review helpful
  •  
    Peter McCarroll Point Roberts, WA United States 03-11-15
    Peter McCarroll Point Roberts, WA United States 03-11-15 Member Since 2014
    ratings
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    1
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    "fantastic principle wonderfully told"

    this was a great listen. mike is s fantastic story teller and really engages. the business principles are spot on.

    0 of 0 people found this review helpful

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