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The Pumpkin Plan Audiobook

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

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Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.

That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

©2012 Mike Michalowicz (P)2012 Gildan Media, LLC

What the Critics Say

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

What Members Say

Average Customer Rating

4.4 (1156 )
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Performance
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  •  
    Aaron 05-07-16
    Aaron 05-07-16 Member Since 2016
    HELPFUL VOTES
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    "Excellent info and ideas for entreprenuers"

    If you don't want to be "the old guy sitting on a broken lawn chair with your junk hanging out when you are old and retired" then read this book. This book literally aims to keep you from being that old guy, by helping you to organize your business -and your mind- towards making your business profitable, and offers suggestions for how to target your strengths and create a customer base that is appropriate.

    There is a lot of useful info, and it is presented in a light, entertaining format. The author is a successful businessman, and knows what he is talking about. Narration (by author) is above average (especially for an author-read book).

    1 of 1 people found this review helpful
  •  
    Martin SE 01-18-16
    Martin SE 01-18-16
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    "Would be great seminar. Some good advice, little new."

    This book didn't give me a lot. I found the narration a tad irritating but told in an entertaining way. The idea communicated seems sound but with little proof and many examples/anecdotes. It would be great if told in a shorter book or seminar but the audiobook was a waste of time for me since I've read similar before.

    Still I would recommend it to some friends who are reading less than I do.

    1 of 1 people found this review helpful
  •  
    A. Goeller Silver Spring, MD United States 06-07-15
    A. Goeller Silver Spring, MD United States 06-07-15 Member Since 2013
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    "Want more customers? better prune. great book."

    This advice works. Very practical. Yet not common sense. I highly recommend this book. Mike is a great reader easy and enjoyable to listen to.

    1 of 1 people found this review helpful
  •  
    Jason H 05-27-15
    Jason H 05-27-15
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    "Simply Edible"

    This book is necessary for any budding or struggling entrepreneur. It is just pure magic to have the author read the book.

    1 of 1 people found this review helpful
  •  
    Gerardo Austin, TX, United States 03-31-14
    Gerardo Austin, TX, United States 03-31-14 Member Since 2017

    Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

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    "Entrepreneurs & independent profesionals MUST read"

    I purchased this audiobook hoping to learn about growth strategies to apply in the context of a medium or large company. My mistake was not reading the reviews or listening to the sample, this is not at all what this book is at all.

    The book is a guide on the key challenge most independent professionals, consultant and entrepreneurs face: they work too hard, pursue every opportunity, and chase every client. After years of grinding, there seems to be no end or no major break in sight.

    This book hit home because it is based on very sound marketing principle: focus and differentiation. Becoming a specialist, focusing on a niche market is the single best strategy for success in a competitive market and to escape a price war.

    I have seen this strategy work many times in real world. I have seen companies grow successful following this strategy and I have seen companies, entrepreneurs and individuals struggle year after year when they don't have a focused strategy.

    I liked this book so much I gave it as a gift to a good friend who is an awesome, super creative, super hard working independent professional who has not seen the success he deserves. I hope this book helps him and helps you.

    1 of 1 people found this review helpful
  •  
    Helen Brown 10-21-13
    Helen Brown 10-21-13
    HELPFUL VOTES
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    "Good Basic Information, Beware of Narrator"
    Would you try another book from Mike Michalowicz and/or Mike Michalowicz?

    I would if he did not narrate it.


    What did you like best about this story?

    The ideas are good. The metaphor is good. It's clear and helpful.


    Would you be willing to try another one of Mike Michalowicz’s performances?

    no.


    Any additional comments?

    The narrator really distracts the listener from hearing the information. He makes up voices for everyone he quotes and they sound constipated or mentally challenged. His humor is that of an insecure freshman trying to impress - lame and more embarrassing than keeping quiet. I usually cut the narrator a lot of slack, especially if it is their book, but this one I couldn't let go. It actually made me angry while I was listening to it. I was frustrated to be thinking about how stupid it sounded instead of how I can be a better business person. I think the book would probably be a great one if it were just read out loud without all the angsty guffaws.

    2 of 3 people found this review helpful
  •  
    Deana M Boozer 04-22-17 Member Since 2017
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    "It was cool"

    Just didn't love that the author decided to narrate... wish he had left it to a professional. The examples got a little repetitive, but I think that's good for those having problems actualizing the concepts.

    The concepts are solid and I like the conversational tone of the book. Every entrepreneur could benefit from reading this one.

    0 of 0 people found this review helpful
  •  
    EliYah Yisrael 04-10-17 Member Since 2017
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    "Gr8 book— foul language!"

    Very good book but I could have did without the foul language. Maybe the revised version will be PG rated

    0 of 0 people found this review helpful
  •  
    Thuy 03-17-17
    Thuy 03-17-17 Member Since 2017

    Listening to learn

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    "Fun, informative and inspiring"

    He makes growing your business sound as easy (or difficult) as growing a giant pumpkin. The plan is well- staged and well- narrated. You will definitely take away some ready to be applied tips for improving your business.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 03-15-17 Member Since 2015
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    "Must For Entrepreneurs And Executives"

    Every Wednesday for 1.5 hours I sit in my local Dunn Brothers with my headphones in and note pad at hand. While listening I write how the pumpkin plan will be used to grow and further process my already successful small business. The format is extremely functional and applicable:

    1) Concept
    2) Process
    3) Real world example

    I will return to this book annually.

    0 of 0 people found this review helpful
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  • Zulfikar
    3/18/17
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    "What an excellent read!!!"

    Great book!! A story told by a funny, intelligent and passionate Author. Highly recommended especially if you want to succeed at business..and basically annihilate the competition!!

    0 of 0 people found this review helpful
  • Daren
    3/4/17
    Overall
    Performance
    Story
    "Great content - weird narration"
    What did you like best about The Pumpkin Plan? What did you like least?

    Great content - the voice effects!


    Would you be willing to try another one of Mike Michalowicz’s performances?

    No


    Do you think The Pumpkin Plan needs a follow-up book? Why or why not?

    No


    Any additional comments?

    Concept really good and the content follows through. So from a development viewpoint this is really good. Just be prepared for Shaggy from Scooby-Doo to make an appearance throughout which will land up doing your head in.

    0 of 0 people found this review helpful
  • Phone Repair Doctor
    Waterlooville, Hampshire
    11/24/16
    Overall
    Performance
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    "I Love Mike!!!"

    Do t let the title fool you this man knows what he is talking about. Listen and learn

    0 of 0 people found this review helpful
  • Jeremy Reilly
    11/2/16
    Overall
    Performance
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    "great book."

    really useful book giving you a full plan to grow your business. works across all industries.

    0 of 0 people found this review helpful
  • missmiss291@yahoo.co.uk
    9/7/16
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    Performance
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    "I love his personality! Good book!"

    Now for me to implement what I've learned! Get this book, it's got something valuable for your industry.

    0 of 0 people found this review helpful
  • Mohini
    USA
    7/6/15
    Overall
    Performance
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    "Not as interesting as I expected"

    The idea of this book could be paraphrased in a page. Wasn't life altering for me and wouldn't necessarily recommend it.

    0 of 0 people found this review helpful
  • David
    Sheffield
    10/28/14
    Overall
    Performance
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    "Excellent Audiobook"
    What made the experience of listening to The Pumpkin Plan the most enjoyable?

    This has a great strategy to it and it inspired me to take action.


    Any additional comments?

    I highly recommend this audiobook, i use whilst driving and it has fed the mind for sure.

    0 of 0 people found this review helpful
  • Michal Dybowski
    1/19/15
    Overall
    Performance
    Story
    "Amazing book"

    This book have motivated me to change my current business to the pumpkin plan one :)

    I'm looking to create amazing medical services

    Cheers
    Michal

    0 of 1 people found this review helpful

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