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The Pumpkin Plan Audiobook

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

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Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.

That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

©2012 Mike Michalowicz (P)2012 Gildan Media, LLC

What the Critics Say

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

What Members Say

Average Customer Rating

4.3 (803 )
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4.4 (700 )
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Performance
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  •  
    Martin SE 01-18-16
    Martin SE 01-18-16 Member Since 2016
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    "Would be great seminar. Some good advice, little new."

    This book didn't give me a lot. I found the narration a tad irritating but told in an entertaining way. The idea communicated seems sound but with little proof and many examples/anecdotes. It would be great if told in a shorter book or seminar but the audiobook was a waste of time for me since I've read similar before.

    Still I would recommend it to some friends who are reading less than I do.

    1 of 1 people found this review helpful
  •  
    A. Goeller Silver Spring, MD United States 06-07-15
    A. Goeller Silver Spring, MD United States 06-07-15 Member Since 2013
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    "Want more customers? better prune. great book."

    This advice works. Very practical. Yet not common sense. I highly recommend this book. Mike is a great reader easy and enjoyable to listen to.

    1 of 1 people found this review helpful
  •  
    Jason Hunsicker 05-27-15 Member Since 2016
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    "Simply Edible"

    This book is necessary for any budding or struggling entrepreneur. It is just pure magic to have the author read the book.

    1 of 1 people found this review helpful
  •  
    Gerardo Austin, TX, United States 03-31-14
    Gerardo Austin, TX, United States 03-31-14 Member Since 2011

    Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

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    "Entrepreneurs & independent profesionals MUST read"

    I purchased this audiobook hoping to learn about growth strategies to apply in the context of a medium or large company. My mistake was not reading the reviews or listening to the sample, this is not at all what this book is at all.

    The book is a guide on the key challenge most independent professionals, consultant and entrepreneurs face: they work too hard, pursue every opportunity, and chase every client. After years of grinding, there seems to be no end or no major break in sight.

    This book hit home because it is based on very sound marketing principle: focus and differentiation. Becoming a specialist, focusing on a niche market is the single best strategy for success in a competitive market and to escape a price war.

    I have seen this strategy work many times in real world. I have seen companies grow successful following this strategy and I have seen companies, entrepreneurs and individuals struggle year after year when they don't have a focused strategy.

    I liked this book so much I gave it as a gift to a good friend who is an awesome, super creative, super hard working independent professional who has not seen the success he deserves. I hope this book helps him and helps you.

    1 of 1 people found this review helpful
  •  
    JP Nieuwint 02-11-14
    JP Nieuwint 02-11-14 Member Since 2014
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    "Terrible to listen to"
    What disappointed you about The Pumpkin Plan?

    It's read by the author and it's like he is on steroids, a torrent of words comes your way the moment you press the Play button.


    What could Mike Michalowicz have done to make this a more enjoyable book for you?

    Have it read by a different person


    You didn’t love this book... but did it have any redeeming qualities?

    It's one of the few books that I haven't finished.


    1 of 1 people found this review helpful
  •  
    Helen Brown 10-21-13
    Helen Brown 10-21-13
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    "Good Basic Information, Beware of Narrator"
    Would you try another book from Mike Michalowicz and/or Mike Michalowicz?

    I would if he did not narrate it.


    What did you like best about this story?

    The ideas are good. The metaphor is good. It's clear and helpful.


    Would you be willing to try another one of Mike Michalowicz’s performances?

    no.


    Any additional comments?

    The narrator really distracts the listener from hearing the information. He makes up voices for everyone he quotes and they sound constipated or mentally challenged. His humor is that of an insecure freshman trying to impress - lame and more embarrassing than keeping quiet. I usually cut the narrator a lot of slack, especially if it is their book, but this one I couldn't let go. It actually made me angry while I was listening to it. I was frustrated to be thinking about how stupid it sounded instead of how I can be a better business person. I think the book would probably be a great one if it were just read out loud without all the angsty guffaws.

    2 of 3 people found this review helpful
  •  
    Steven Farmer Warren, AR 06-23-16
    Steven Farmer Warren, AR 06-23-16 Member Since 2016
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    "Eliminate competition, by not having competition"

    Riches in the niches.

    Be the Netflix of video stores. Be the whole new way of doing things instead of just another competitor. Great insight on how to be the next big thing.

    0 of 0 people found this review helpful
  •  
    JohnP 06-23-16
    JohnP 06-23-16 Member Since 2015
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    "A must-read for entrepreneurs"

    This is a must-read for any entrepreneurs. Great narration by the author of the book. Not too long not, not too short, great info, no fluff, and well told.

    0 of 0 people found this review helpful
  •  
    Jeremiah 06-21-16
    Jeremiah 06-21-16 Member Since 2015
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    "Refund?"

    I'm sure the book is chock full of gems, but I just could not get over the cheesy narrator. Sorry bro, not trying to clown or put down your efforts, but man, that was some tough sledding. I'm sure the narrator is a very talent person & perhaps a solid dude, but personally I couldn't handle the narrating. I bought this audiobook about a month ago & could not make it past a few minutes. Tried it again today & had the same reaction. But don't let my one negative review turn you away. Give the sample a listen & see if you like it.

    0 of 0 people found this review helpful
  •  
    Aaron Lyman 06-16-16
    Aaron Lyman 06-16-16 Member Since 2015
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    "Solid Truths!"

    I found this book refreshing and inspiring. after reading Mike's first book this book fine tunes and supports everything I learned in the first one.

    0 of 0 people found this review helpful

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