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The Pumpkin Plan Audiobook

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

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Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.

That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

©2012 Mike Michalowicz (P)2012 Gildan Media, LLC

What the Critics Say

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

What Members Say

Average Customer Rating

4.4 (933 )
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Performance
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  •  
    JP Nieuwint 02-11-14
    JP Nieuwint 02-11-14 Member Since 2014
    HELPFUL VOTES
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    "Terrible to listen to"
    What disappointed you about The Pumpkin Plan?

    It's read by the author and it's like he is on steroids, a torrent of words comes your way the moment you press the Play button.


    What could Mike Michalowicz have done to make this a more enjoyable book for you?

    Have it read by a different person


    You didn’t love this book... but did it have any redeeming qualities?

    It's one of the few books that I haven't finished.


    2 of 2 people found this review helpful
  •  
    Aaron 05-07-16
    Aaron 05-07-16 Member Since 2016
    HELPFUL VOTES
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    "Excellent info and ideas for entreprenuers"

    If you don't want to be "the old guy sitting on a broken lawn chair with your junk hanging out when you are old and retired" then read this book. This book literally aims to keep you from being that old guy, by helping you to organize your business -and your mind- towards making your business profitable, and offers suggestions for how to target your strengths and create a customer base that is appropriate.

    There is a lot of useful info, and it is presented in a light, entertaining format. The author is a successful businessman, and knows what he is talking about. Narration (by author) is above average (especially for an author-read book).

    1 of 1 people found this review helpful
  •  
    Martin SE 01-18-16
    Martin SE 01-18-16 Member Since 2016
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    "Would be great seminar. Some good advice, little new."

    This book didn't give me a lot. I found the narration a tad irritating but told in an entertaining way. The idea communicated seems sound but with little proof and many examples/anecdotes. It would be great if told in a shorter book or seminar but the audiobook was a waste of time for me since I've read similar before.

    Still I would recommend it to some friends who are reading less than I do.

    1 of 1 people found this review helpful
  •  
    M. Goeller Silver Spring, MD United States 06-07-15
    M. Goeller Silver Spring, MD United States 06-07-15 Member Since 2013
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    "Want more customers? better prune. great book."

    This advice works. Very practical. Yet not common sense. I highly recommend this book. Mike is a great reader easy and enjoyable to listen to.

    1 of 1 people found this review helpful
  •  
    Jason H 05-27-15
    Jason H 05-27-15
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    "Simply Edible"

    This book is necessary for any budding or struggling entrepreneur. It is just pure magic to have the author read the book.

    1 of 1 people found this review helpful
  •  
    Gerardo Austin, TX, United States 03-31-14
    Gerardo Austin, TX, United States 03-31-14 Member Since 2011

    Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

    HELPFUL VOTES
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    "Entrepreneurs & independent profesionals MUST read"

    I purchased this audiobook hoping to learn about growth strategies to apply in the context of a medium or large company. My mistake was not reading the reviews or listening to the sample, this is not at all what this book is at all.

    The book is a guide on the key challenge most independent professionals, consultant and entrepreneurs face: they work too hard, pursue every opportunity, and chase every client. After years of grinding, there seems to be no end or no major break in sight.

    This book hit home because it is based on very sound marketing principle: focus and differentiation. Becoming a specialist, focusing on a niche market is the single best strategy for success in a competitive market and to escape a price war.

    I have seen this strategy work many times in real world. I have seen companies grow successful following this strategy and I have seen companies, entrepreneurs and individuals struggle year after year when they don't have a focused strategy.

    I liked this book so much I gave it as a gift to a good friend who is an awesome, super creative, super hard working independent professional who has not seen the success he deserves. I hope this book helps him and helps you.

    1 of 1 people found this review helpful
  •  
    Helen Brown 10-21-13
    Helen Brown 10-21-13
    HELPFUL VOTES
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    "Good Basic Information, Beware of Narrator"
    Would you try another book from Mike Michalowicz and/or Mike Michalowicz?

    I would if he did not narrate it.


    What did you like best about this story?

    The ideas are good. The metaphor is good. It's clear and helpful.


    Would you be willing to try another one of Mike Michalowicz’s performances?

    no.


    Any additional comments?

    The narrator really distracts the listener from hearing the information. He makes up voices for everyone he quotes and they sound constipated or mentally challenged. His humor is that of an insecure freshman trying to impress - lame and more embarrassing than keeping quiet. I usually cut the narrator a lot of slack, especially if it is their book, but this one I couldn't let go. It actually made me angry while I was listening to it. I was frustrated to be thinking about how stupid it sounded instead of how I can be a better business person. I think the book would probably be a great one if it were just read out loud without all the angsty guffaws.

    2 of 3 people found this review helpful
  •  
    Amazon Customer 09-13-16
    HELPFUL VOTES
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    "Really useful even as non-tradition business"

    I learned a lot from this book even though I'm not a traditional business person. The performance was entertaining and I quite enjoyed the listen.

    0 of 0 people found this review helpful
  •  
    Kevin 08-29-16
    Kevin 08-29-16
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    "If you own a business you MUST GET THIS BOOK!!"

    Just finished this book and LOVED IT!
    Ive been in business 4 years now and though there have been ups it hasnt been all sunshine and lollypops. I can tell you 1000% Mike knows what he is talking about. He explained to the T what doesnt work (i already knew this from my own experience) so that to me validates he knows exactly what he is talking about. I literally 1/3 way through the book finished a project for a customer and then shut my business down. There was zero point wasting anymore time going about our old ways (they werent working) and i will spend this week figuring out our new improved "Pumpkin Planned" business. This book has given me and my business the direction it needed and pretty much saved us last second before slamming into the ground. I cannot say enough great about it and have many of my fellow business owners excited about it too.

    0 of 0 people found this review helpful
  •  
    bitchinbob 08-12-16
    bitchinbob 08-12-16

    bitchinbob

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    "Great book if you just left seventh grade, dude."

    This is the most juvenile audiobook I've ever attempted to listen to.

    It has every cliché known to man and that's just in the first 15 minutes.

    0 of 0 people found this review helpful

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