Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.
That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
So what is the Pumpkin Plan?
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
©2012 Mike Michalowicz (P)2012 Gildan Media, LLC
“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)
Nothing groundbreaking here, work more solidly with customers who match your goals and discard the negative accounts..is not new, it's "book yourself solid" reborn
Something motivational and moving, that pays me back with usable ideas
The book reader should hire a professional reader, his charm wears off quickly and gets redundant
Anger, that I paid full price for it
Sorry for the negative review, but the effort of finding the largest pumpkin and feeding it the vitamins to make it grow, a metaphor for your largest potential client..could have been said In a pamphlet
I would if he did not narrate it.
The ideas are good. The metaphor is good. It's clear and helpful.
The narrator really distracts the listener from hearing the information. He makes up voices for everyone he quotes and they sound constipated or mentally challenged. His humor is that of an insecure freshman trying to impress - lame and more embarrassing than keeping quiet. I usually cut the narrator a lot of slack, especially if it is their book, but this one I couldn't let go. It actually made me angry while I was listening to it. I was frustrated to be thinking about how stupid it sounded instead of how I can be a better business person. I think the book would probably be a great one if it were just read out loud without all the angsty guffaws.
Great read, great advise, refreshing delivery! New insights to some things that REALLY hit home for me. Thanks Mike!
very good better than most of the books I read and and and and
dont know I hadn't read any books and a don adnsna and a nd and ansnd
where he kisses the girl the are no scenes in the book
my pumpkin is bigger than yours
I liked the presentation of the theory explaining the power of niche marketing. definatly worth the listen
I liked this author, he was a bit different and made me laugh with some of his off beat comments.
I regularly recommend this book because it shares simple (not to be confused with "easy") concepts that ought to be applied in any business, but frequently are not.
I most liked the case study examples of businesses that took Mike's wisdom to heart and yielded great results.
Many. One favorite was Mike's explanation of how to apply the Pumpkin Plan in a local service business context. Also his explanation of finding your business's "-est" and capitalizing on it.
This book made me feel like I "could." It will expand your "can do" attitude. It did make me laugh out loud a couple times.
I realize this is a bold claim, but I believe that literally anyone who has existing business or is starting a new one can benefit from this book.
Enjoyable and practical
Story is well delivered.
His dynamics. He's a good reader and engages with the listener.
Full of practical and fun examples that you will want to put to the test. Good book.
Eh, I thought it would be better. Specialize, fire your bad clients, amaze your good clients with an UPOD strategy. (under promise - over deliver) yada yada yada. A lot of stories but not a whole lot of real content. The author/reader does do a couple of funny voices but not enough to make up for the boring content.
I got it because Audible kept showing it as a recommendation. Whatever algorithm they are using to recommend books to me sucks. Or I am just an outlier and no one will ever understand me.
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
I purchased this audiobook hoping to learn about growth strategies to apply in the context of a medium or large company. My mistake was not reading the reviews or listening to the sample, this is not at all what this book is at all.
The book is a guide on the key challenge most independent professionals, consultant and entrepreneurs face: they work too hard, pursue every opportunity, and chase every client. After years of grinding, there seems to be no end or no major break in sight.
This book hit home because it is based on very sound marketing principle: focus and differentiation. Becoming a specialist, focusing on a niche market is the single best strategy for success in a competitive market and to escape a price war.
I have seen this strategy work many times in real world. I have seen companies grow successful following this strategy and I have seen companies, entrepreneurs and individuals struggle year after year when they don't have a focused strategy.
I liked this book so much I gave it as a gift to a good friend who is an awesome, super creative, super hard working independent professional who has not seen the success he deserves. I hope this book helps him and helps you.
It's read by the author and it's like he is on steroids, a torrent of words comes your way the moment you press the Play button.
Have it read by a different person
It's one of the few books that I haven't finished.
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