Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.
That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
So what is the Pumpkin Plan?
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
©2012 Mike Michalowicz (P)2012 Gildan Media, LLC
“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)
This book didn't give me a lot. I found the narration a tad irritating but told in an entertaining way. The idea communicated seems sound but with little proof and many examples/anecdotes. It would be great if told in a shorter book or seminar but the audiobook was a waste of time for me since I've read similar before.
Still I would recommend it to some friends who are reading less than I do.
This advice works. Very practical. Yet not common sense. I highly recommend this book. Mike is a great reader easy and enjoyable to listen to.
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
I purchased this audiobook hoping to learn about growth strategies to apply in the context of a medium or large company. My mistake was not reading the reviews or listening to the sample, this is not at all what this book is at all.
The book is a guide on the key challenge most independent professionals, consultant and entrepreneurs face: they work too hard, pursue every opportunity, and chase every client. After years of grinding, there seems to be no end or no major break in sight.
This book hit home because it is based on very sound marketing principle: focus and differentiation. Becoming a specialist, focusing on a niche market is the single best strategy for success in a competitive market and to escape a price war.
I have seen this strategy work many times in real world. I have seen companies grow successful following this strategy and I have seen companies, entrepreneurs and individuals struggle year after year when they don't have a focused strategy.
I liked this book so much I gave it as a gift to a good friend who is an awesome, super creative, super hard working independent professional who has not seen the success he deserves. I hope this book helps him and helps you.
It's read by the author and it's like he is on steroids, a torrent of words comes your way the moment you press the Play button.
Have it read by a different person
It's one of the few books that I haven't finished.
I would if he did not narrate it.
The ideas are good. The metaphor is good. It's clear and helpful.
The narrator really distracts the listener from hearing the information. He makes up voices for everyone he quotes and they sound constipated or mentally challenged. His humor is that of an insecure freshman trying to impress - lame and more embarrassing than keeping quiet. I usually cut the narrator a lot of slack, especially if it is their book, but this one I couldn't let go. It actually made me angry while I was listening to it. I was frustrated to be thinking about how stupid it sounded instead of how I can be a better business person. I think the book would probably be a great one if it were just read out loud without all the angsty guffaws.
Riches in the niches.
Be the Netflix of video stores. Be the whole new way of doing things instead of just another competitor. Great insight on how to be the next big thing.
I'm sure the book is chock full of gems, but I just could not get over the cheesy narrator. Sorry bro, not trying to clown or put down your efforts, but man, that was some tough sledding. I'm sure the narrator is a very talent person & perhaps a solid dude, but personally I couldn't handle the narrating. I bought this audiobook about a month ago & could not make it past a few minutes. Tried it again today & had the same reaction. But don't let my one negative review turn you away. Give the sample a listen & see if you like it.
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