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The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field | [Mike Michalowicz]

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
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Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.

That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

©2012 Mike Michalowicz (P)2012 Gildan Media, LLC

What the Critics Say

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

What Members Say

Average Customer Rating

4.1 (311 )
5 star
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3 star
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4.2 (260 )
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Story
4.2 (264 )
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Performance
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  •  
    Michael toolengineer New York 03-22-14
    Michael toolengineer New York 03-22-14 Member Since 2013

    Toolengineer

    HELPFUL VOTES
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    "A real dissapointment"
    What disappointed you about The Pumpkin Plan?

    Nothing groundbreaking here, work more solidly with customers who match your goals and discard the negative accounts..is not new, it's "book yourself solid" reborn


    What do you think your next listen will be?

    Something motivational and moving, that pays me back with usable ideas


    How could the performance have been better?

    The book reader should hire a professional reader, his charm wears off quickly and gets redundant


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Anger, that I paid full price for it


    Any additional comments?

    Sorry for the negative review, but the effort of finding the largest pumpkin and feeding it the vitamins to make it grow, a metaphor for your largest potential client..could have been said In a pamphlet

    1 of 1 people found this review helpful
  •  
    Helen Brown Boston, MA USA 10-21-13
    Helen Brown Boston, MA USA 10-21-13 Member Since 2010
    HELPFUL VOTES
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    "Good Basic Information, Beware of Narrator"
    Would you try another book from Mike Michalowicz and/or Mike Michalowicz?

    I would if he did not narrate it.


    What did you like best about this story?

    The ideas are good. The metaphor is good. It's clear and helpful.


    Would you be willing to try another one of Mike Michalowicz’s performances?

    no.


    Any additional comments?

    The narrator really distracts the listener from hearing the information. He makes up voices for everyone he quotes and they sound constipated or mentally challenged. His humor is that of an insecure freshman trying to impress - lame and more embarrassing than keeping quiet. I usually cut the narrator a lot of slack, especially if it is their book, but this one I couldn't let go. It actually made me angry while I was listening to it. I was frustrated to be thinking about how stupid it sounded instead of how I can be a better business person. I think the book would probably be a great one if it were just read out loud without all the angsty guffaws.

    2 of 3 people found this review helpful
  •  
    LL Toronto, Ontario Canada 11-08-14
    LL Toronto, Ontario Canada 11-08-14 Member Since 2010
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    "Great read, great advise, refreshing delivery!"

    Great read, great advise, refreshing delivery! New insights to some things that REALLY hit home for me. Thanks Mike!

    0 of 0 people found this review helpful
  •  
    denis freiden 10-19-14 Member Since 2014
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    "great book"
    Where does The Pumpkin Plan rank among all the audiobooks you’ve listened to so far?

    very good better than most of the books I read and and and and


    What other book might you compare The Pumpkin Plan to and why?

    dont know I hadn't read any books and a don adnsna and a nd and ansnd


    Which scene was your favorite?

    where he kisses the girl the are no scenes in the book


    If you were to make a film of this book, what would the tag line be?

    my pumpkin is bigger than yours


    Any additional comments?

    U

    0 of 0 people found this review helpful
  •  
    THOMAS T. 08-21-14
    THOMAS T. 08-21-14 Member Since 2013
    ratings
    REVIEWS
    3
    3
    Overall
    Performance
    Story
    "A differnt approach"
    Would you recommend this audiobook to a friend? If so, why?

    I liked the presentation of the theory explaining the power of niche marketing. definatly worth the listen


    What about Mike Michalowicz’s performance did you like?

    I liked this author, he was a bit different and made me laugh with some of his off beat comments.


    0 of 0 people found this review helpful
  •  
    J. David Sapp Charleston, SC 08-08-14
    J. David Sapp Charleston, SC 08-08-14 Member Since 2013
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    2
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    "Animate delivery! Exciting, Worthwhile Concepts!"
    Would you recommend this audiobook to a friend? If so, why?

    I regularly recommend this book because it shares simple (not to be confused with "easy") concepts that ought to be applied in any business, but frequently are not.


    What did you like best about this story?

    I most liked the case study examples of businesses that took Mike's wisdom to heart and yielded great results.


    Which scene was your favorite?

    Many. One favorite was Mike's explanation of how to apply the Pumpkin Plan in a local service business context. Also his explanation of finding your business's "-est" and capitalizing on it.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    This book made me feel like I "could." It will expand your "can do" attitude. It did make me laugh out loud a couple times.


    Any additional comments?

    I realize this is a bold claim, but I believe that literally anyone who has existing business or is starting a new one can benefit from this book.

    0 of 0 people found this review helpful
  •  
    Marcel South Melbourne, Australia 04-29-14
    Marcel South Melbourne, Australia 04-29-14 Member Since 2012
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    "Enjoyable and practical"
    If you could sum up The Pumpkin Plan in three words, what would they be?

    Enjoyable and practical


    What was one of the most memorable moments of The Pumpkin Plan?

    Story is well delivered.


    What does Mike Michalowicz bring to the story that you wouldn’t experience if you just read the book?

    His dynamics. He's a good reader and engages with the listener.


    Any additional comments?

    Full of practical and fun examples that you will want to put to the test. Good book.

    0 of 0 people found this review helpful
  •  
    Rolando West Valley City, Utah, United States 04-28-14
    Rolando West Valley City, Utah, United States 04-28-14 Member Since 2011
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    "Over hyped"

    Eh, I thought it would be better. Specialize, fire your bad clients, amaze your good clients with an UPOD strategy. (under promise - over deliver) yada yada yada. A lot of stories but not a whole lot of real content. The author/reader does do a couple of funny voices but not enough to make up for the boring content.

    I got it because Audible kept showing it as a recommendation. Whatever algorithm they are using to recommend books to me sucks. Or I am just an outlier and no one will ever understand me.

    0 of 0 people found this review helpful
  •  
    Gerardo Austin, TX, United States 03-31-14
    Gerardo Austin, TX, United States 03-31-14 Member Since 2011

    Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

    HELPFUL VOTES
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    "Entrepreneurs & independent profesionals MUST read"

    I purchased this audiobook hoping to learn about growth strategies to apply in the context of a medium or large company. My mistake was not reading the reviews or listening to the sample, this is not at all what this book is at all.

    The book is a guide on the key challenge most independent professionals, consultant and entrepreneurs face: they work too hard, pursue every opportunity, and chase every client. After years of grinding, there seems to be no end or no major break in sight.

    This book hit home because it is based on very sound marketing principle: focus and differentiation. Becoming a specialist, focusing on a niche market is the single best strategy for success in a competitive market and to escape a price war.

    I have seen this strategy work many times in real world. I have seen companies grow successful following this strategy and I have seen companies, entrepreneurs and individuals struggle year after year when they don't have a focused strategy.

    I liked this book so much I gave it as a gift to a good friend who is an awesome, super creative, super hard working independent professional who has not seen the success he deserves. I hope this book helps him and helps you.

    0 of 0 people found this review helpful
  •  
    JP Nieuwint 02-11-14
    JP Nieuwint 02-11-14 Member Since 2011
    ratings
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    12
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    "Terrible to listen to"
    What disappointed you about The Pumpkin Plan?

    It's read by the author and it's like he is on steroids, a torrent of words comes your way the moment you press the Play button.


    What could Mike Michalowicz have done to make this a more enjoyable book for you?

    Have it read by a different person


    You didn’t love this book... but did it have any redeeming qualities?

    It's one of the few books that I haven't finished.


    0 of 0 people found this review helpful
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