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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience | [Carmine Gallo]

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.
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Publisher's Summary

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable.

Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage. Using Jobs’s legendary presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life. You’ll learn how to:

  • Create an inspiring brand story
  • Answer the one question that matters most
  • Paint a specific, memorable, and consistent vision
  • Make numbers meaningful
  • Deliver unforgettable moments
  • Build visually engaging slides
  • Master stage presence
  • Make it look effortless
  • Rehearse effectively
  • Have fun

Every chapter provides tools and strategies for you to implement in your next presentation. Using actual presentations from Steve Jobs, Gallo helps you identify and adopt Jobs’s techniques to keep your audience on the edge of their seats, giving customers, clients, and coworkers alike an exciting experience.

With The Presentation Secrets of Steve Jobs, you can take charge of any room, deliver your message concisely and clearly, convey the value of your products and services, and sell your ideas more persuasively than you ever imagined possible. Best of all, you’ll blow away the competition, turning prospects into clients and clients into evangelists for your brand.

Steve Jobs was a hard act to follow, but once you start using his techniques in your own presentations, you’ll be hard to forget.

©2012 Carmine Gallo (P)2012 Brilliance Audio, Inc.

What Members Say

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  •  
    William Framingham, MA, United States 11-29-12
    William Framingham, MA, United States 11-29-12
    HELPFUL VOTES
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    "Great ideas!"

    We all know Steve Jobs was a master at presentation, and in this book by Carmine Gallo we get a unique insight into the thinking behind these great presentations. For all of us who rehearse an important speech or presentation a couple of times...Carmine Gallo's book is a real eye-opener to the world of Steve Jobs Perfection. I've retooled my thinking and so will you when it comes to the kind of and amount of preparation - whether in business, civic, political or personal lives.

    7 of 7 people found this review helpful
  •  
    Carol LOWELL, IN, United States 08-30-13
    Carol LOWELL, IN, United States 08-30-13 Member Since 2008
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    "A book that will change the way you present"
    Where does The Presentation Secrets of Steve Jobs rank among all the audiobooks you’ve listened to so far?


    The Presentation Secrets of Steve Jobs
    My presentations will never be the same! I learned so much from this book. I listened to this book in one sitting! Steve Jobs’ presentations catapulted him to messianic status and Apple to being the epicycloid of the smart phone industry. Although his presentations seems informal and spontaneous, this book clearly shows a pattern that Jobs used and emphasizes the hours of practice that produced these insanely great presentations. Toastmasters International has been helping people learn and practice tools to help them become great speakers for decades. This book takes those principles of gestures, eye contact, using a prop, writing it out, organizing the content, using vocal variety and the pause, and gives examples of where jobs used them and what he said.
    Then comes the “insanely great” part: Jobs threw in a “Holy Smokes!!!” moment and reinterpreted the use of slides. How to create the HS moment is included and can be adapted to any topic. For anyone who uses PowerPoint in their presentations, this book is a must! Learning how to use the slides like Jobs did can change the audience from yawning to inspired.
    When I want to increase my understanding of a topic, I borrow the book from the library and buy the Audible book. I listen as I read. This narrator made a mess of the book. Many paragraphs were totally skipped, he paraphrased and changed words. He totally skipped examples from Steve’s speeches. He read so slowly that when I listened to the book alone, I had to change the reading rate to 1.5.



    4 of 4 people found this review helpful
  •  
    Donn Gilray Rowlett, TX 12-22-12
    Donn Gilray Rowlett, TX 12-22-12

    Every story has an oops

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    "Must Read/Listen"
    What made the experience of listening to The Presentation Secrets of Steve Jobs the most enjoyable?

    This is a new classic. Any presenter must read this. Even if it is for a job interview. It's just awesome. One more thing... show it to your boss if you want better meetings at work.


    Who was your favorite character and why?

    Steve Jobs - he worked at being good.


    Have you listened to any of Carmine Gallo’s other performances before? How does this one compare?

    No.


    What did you learn from The Presentation Secrets of Steve Jobs that you would use in your daily life?

    How to present my Sunday School lessons, how to present new ideas at work, how to hold meetings.... so much!


    Any additional comments?

    I wish I would have paid more attention to Steve Jobs when he was alive.

    9 of 10 people found this review helpful
  •  
    David CUDAHY, WI, United States 12-06-12
    David CUDAHY, WI, United States 12-06-12
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    "Great Read"
    Would you listen to The Presentation Secrets of Steve Jobs again? Why?

    Captures your attention and will not let go.


    What did you like best about this story?

    Explanation were clear, interesting, plus motivated you in a manner that these methods can be used.


    Have you listened to any of Carmine Gallo’s other performances before? How does this one compare?

    No.


    Was this a book you wanted to listen to all in one sitting?

    Yes!!!!!!!


    Any additional comments?

    Anyone that makes presentations should listen or read this book.

    4 of 4 people found this review helpful
  •  
    Marika LA 04-11-13
    Marika LA 04-11-13 Member Since 2011
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    "I was duped!"
    Any additional comments?

    This audio book is incorrectly labeled as "Unabridged" but in reality it’s very much “Abridged." Please change it.

    13 of 15 people found this review helpful
  •  
    dorothy Ballinger, TX, United States 01-08-13
    dorothy Ballinger, TX, United States 01-08-13 Member Since 2011
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    "Must Read"
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend this book to anyone who finds themselves with an audience in front of them, whether in a church, school, or other function.


    Have you listened to any of Carmine Gallo’s other performances before? How does this one compare?

    no


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    no


    Any additional comments?

    I work with priests and seminarians on accent modification. The ideas presented in the book are so clear that the process of writing a sermon/homily is easier. Some ideas do not apply, but overall, many do apply. A clear presentation makes intelligibility easier.

    2 of 2 people found this review helpful
  •  
    Arlene LEESBURG, VA, United States 02-10-13
    Arlene LEESBURG, VA, United States 02-10-13
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    "INSIGHTFUL AND INSPIRING"
    Would you listen to The Presentation Secrets of Steve Jobs again? Why?

    Inquisitive questions showcase the iconic personality and incisive intellect of Steve Jobs in this serene and thoughtful dialog. His intensive understanding of history and his personal contribution to creating it is something that should be taught and encouraged in our schools instead of the rhetoric of getting by... I plan to listen to this many more times as a kind of "mind meld" to remember me that I am always making a memory and it behooves everyone if each of us makes every moment a good one... Listening to a visionary with an eye to creativity and construction sure beats the evening news showing despair and tragedy around the planet -- I for one would much rather have a surge of inspiration each day than an influx of fear. So once again heartily - I plan to listen to this again and again!


    What did you like best about this story?

    What I liked best is that his fundamental principles and drivers were articulately explored, not reported, during the interview.


    Have you listened to any of Carmine Gallo’s other performances before? How does this one compare?

    While I have listened or read many interviews with historical figures, I have not specifically listened to Carmine Gallo's other performances.


    Was there a moment in the book that particularly moved you?

    His recollection of the key moments of his growth as paired with the growth of his inventions was memorable. I worked on the first Lisa (pre-dating the first Mac) and the first NeXT machine, so learning about his history as it paralleled my own history was exciting.


    Any additional comments?

    Thank the creator for not inserting an agenda and letting the subject speak for himself. It is so refreshing to have the pauses and silences left alone.... they show such respect and allow us (as reader/viewers) to reflect and enjoy the fact that the answers aren't staged for our entertainment, but are thoughtfully crafted for our illumination.

    1 of 1 people found this review helpful
  •  
    James AUSTIN, TX, United States 01-21-13
    James AUSTIN, TX, United States 01-21-13 Member Since 2012
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    "If you give PowerPoint presentations, this helps"
    What made the experience of listening to The Presentation Secrets of Steve Jobs the most enjoyable?

    So I'll start off this review with a quick glimpse at our table of contents. Throughout this review we'll revisit.... you get the point. Most presentations are death. This book does an excellent job of giving you fresh alternative thinking to what most have us have either been taught in business presentations or taught ourselves. Like all books you'll get out of it as much as you put into it. But the information contained in the book helps you understand why great presenters like Steve Jobs and Nancy Duarte do what they do and how it is far more effective. What I liked the most is how so much of it is grounded in science. I've already bought copies of this book for my direct reports.


    What did you like best about this story?

    Science meets practical, intuitive reasoning.


    What insight do you think you’ll apply from The Presentation Secrets of Steve Jobs?

    More than anything it reminded me of the need to start from the ground up, literally putting words on paper per page before doing the design writing.


    Any additional comments?

    More than worth the money.

    1 of 1 people found this review helpful
  •  
    InnaP USA 01-08-13
    InnaP USA 01-08-13 Member Since 2012
    HELPFUL VOTES
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    "Corporate America needs this"
    What did you love best about The Presentation Secrets of Steve Jobs?

    If you don’t want your presentation to get lost among thousands of other boring corporate presentations, download this book. Implementing Steve Jobs advice will help you have more fun and make your product more memorable. No more snooze fest!


    Was this a book you wanted to listen to all in one sitting?

    Yes and I did :)


    1 of 1 people found this review helpful
  •  
    Eduardo Mayorga Buenos Aires, Buenos Aires Argentina 01-07-13
    Eduardo Mayorga Buenos Aires, Buenos Aires Argentina 01-07-13 Member Since 2012
    HELPFUL VOTES
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    "A must for presenters"

    This is an excellent audio book that keeps up your interest all through it, as you compare what you do with what Steve Jobs did to capture and retain attention as well as exceed expectations of his listeners.
    Simple but great ideas come up all through the book that will make you a better presenter.

    1 of 1 people found this review helpful
  • Showing: 1-10 of 20 results PREVIOUS12NEXT
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  • AManda
    7/19/14
    Overall
    Performance
    Story
    "Can't recommend this highly enough!"
    Would you listen to The Presentation Secrets of Steve Jobs again? Why?

    I'm on my third run through, I listen everytime I have an important presentation to deliver.


    Any additional comments?

    I have only used a handful of the tips in this book and they have worked a treat. I recently gave a presentation that a second person had added slides to. My slides were "Jobs style", the others were traditional bullet points and text. I noticed the audience switching from captivation to bored disinterest and back again between the different types of slides. Enough said!

    0 of 0 people found this review helpful
  • Martin L
    Dublin, Ireland
    7/7/14
    Overall
    Performance
    Story
    "Well worth your money and time."
    What three words best describe Carmine Gallo’s performance?

    To the point, practical and immediately applicable !


    Any additional comments?

    Hands on, excellent presentation skills, story telling - packed with lots of samples and real live references. Highly recommended !

    0 of 0 people found this review helpful
  • Phillip
    United Kingdom
    12/3/13
    Overall
    Performance
    Story
    "Really good!"
    What made the experience of listening to The Presentation Secrets of Steve Jobs the most enjoyable?

    Really useful tips.


    Any additional comments?

    This book gives some really good tips about presenting. For instance before listening to this audiobook i'd use loads of bullet points, after listening to the authors augments about not using them i've never used another bullet point. There are some nice comparisons of the two pieces of software powerpoint and keynote and it gives some interesting background on steve jobs. The book is quite practical in giving tips, i listened to the book while creating my own powerpoint and i can say it definitely helped.

    0 of 0 people found this review helpful
  • Desmond
    United Kingdom
    12/23/12
    Overall
    "Awesome"

    Bought this after reading the book. Great refresher. Author does a great job of dissecting the late Jobs presentation techniques. One of better presentation books out there. This is because Links to the videos are available for you to study and learn.

    0 of 0 people found this review helpful
  • Chris
    Wolverhampton, United Kingdom
    12/23/12
    Overall
    "Improved my commute"

    This was a well written book with many useful and practical tips to help improve my presentations. I'd recommend a listen

    0 of 0 people found this review helpful
  • peter
    SOUTHAMPTON, United Kingdom
    12/23/12
    Overall
    "Verbose"

    The introduction is rather long-winded, and therefore off-putting. You would have thought that the title is self-explanatory.



    Then you find that the book doesn't follow the minimalist approach we have come to expect of apple and its products. There is nothing behind the scenes in the book. It employs standard motivational talk gimmicks in its approach to the topic.

    0 of 0 people found this review helpful
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