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The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs | [Jim Holtje]

The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs

A guide to crafting unforgettable, attention-grabbing business communications – from speeches and letters to business plans - using stories from the world's top business leaders. The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter.
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Publisher's Summary

A guide to crafting unforgettable, attention-grabbing business communications – from speeches and letters to business plans - using stories from the world's top business leaders.

The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter. Jeff Bezos, the founder of Amazon.com, often tells a story of setting up the company's first office in a converted garage.

The Power of Storytelling collects the best of these stories, which listeners can use to strengthen their own communication. It's great for anyone who needs to lead, inspire, and motivate an audience in a business setting, whether they're writing speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve Jobs, and many more, this is an inspiring and immensely useful audiobook.

©2011 Jim Holtje (P)2011 Gildan Media Corp

What the Critics Say

"Thanks to Jim for a indispensable resource for leaders who aim to make a lasting impact with their words." (Dana Rubin, Director, New York Speechwriters Roundtable)

"Executives who know how to tell effective business stories will influence audiences, motivate employees, and get good media attention. All executives need to master this communication skill. The wisest of executives will turn to this book to learn how." (Joan Detz, Author of How To Write & Give A Speech)

What Members Say

Average Customer Rating

3.3 (32 )
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Performance
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  •  
    Cameron Arvada, CO, United States 02-20-12
    Cameron Arvada, CO, United States 02-20-12 Member Since 2011

    The creative type.

    HELPFUL VOTES
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    Story
    "Redundant and repetative"

    I had high hopes for this book but found it to be a collection of short stories that the author would then suggest you tell to others by saying "I am reminded of a story..." and then just repeat the story. That's all well and fine the first 3 times... but I couldn't bare anymore of the formulaic and redundant pattern. No real structure being revealed here.

    2 of 2 people found this review helpful
  •  
    Thomas rockville, MD, United States 01-26-12
    Thomas rockville, MD, United States 01-26-12 Member Since 2010
    HELPFUL VOTES
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    Story
    "Good storytelling reference book"
    What does Sean Pratt bring to the story that you wouldn’t experience if you just read the book?

    Nothing. If I wanted this as a reference book, I would prefer the printed copy.


    Was The Power of Storytelling worth the listening time?

    Yes, if you are interested in listing to one story after another.


    Any additional comments?

    If you are interested in stories to drive home a point, this book will be of interest. However, I felt the audiobook was a little boring hearing one story after another. In my opinion this book is more of a reference catalog of stories to highlight your point in a speech.

    1 of 1 people found this review helpful
  •  
    Larry Hayward, WI, United States 07-02-12
    Larry Hayward, WI, United States 07-02-12 Member Since 2010
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    Story
    "Not as good as I had hoped."
    What could have made this a 4 or 5-star listening experience for you?

    Spent more time telling really good stories. The stories were for the most part very short and not long enough to hold your interest.


    0 of 0 people found this review helpful
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