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The Personal MBA: Master the Art of Business | [Josh Kaufman]

The Personal MBA: Master the Art of Business

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Publisher's Summary

Audie Award Nominee, Business and Educational, 2013

Getting an MBA is an expensive choice - one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether....

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.

The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

True leaders aren't made by business schools - they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

©2010, 2012 Worldly Wisdom Ventures LLC (P)2012 Worldly Wisdom Ventures LLC

What Members Say

Average Customer Rating

4.0 (1674 )
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Performance
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  •  
    Frank Bergdoll Calgary, Alberta Canada 02-08-13
    Frank Bergdoll Calgary, Alberta Canada 02-08-13 Listener Since 2003

    LFD

    HELPFUL VOTES
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    "Great book - not for listening though"
    Is there anything you would change about this book?

    This book was really good - I bought both the Kindle and Paperback version. It does not really work as an audiobook though. It's well-read, has a great story, etc. The challenge is the density of information. You just want to keep stopping and take notes.

    So I ended-up abandoning this listening and moved to the paper/kindle delivery


    0 of 0 people found this review helpful
  •  
    Jenny Ottawa, ON, Canada 02-08-13
    Jenny Ottawa, ON, Canada 02-08-13
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    "An educational listen if you're under 18 years old"
    What disappointed you about The Personal MBA: Master the Art of Business?

    If you're looking for techniques, case studies, and strategy, don't look for it here.If you've never read or been involved with business, then this would be a good place to get an introduction to basic concepts.I never went to business school, but have working in business and marketing management for over 8 years. I purchased this book in hopes that it would be a nice, easy listen that would also fill a bunch of academic points I might have missed by not receiving a formal education. Well, I was dead wrong. This book is a summary of only the most 101 level of business.It will teach you audience targeting tricks like "Oprah's core audience is not likely to include burly men in leather jackets"....enlightening. I'm pretty sure that most people already know that they can't market to each and every person. I listened for over 4 hours and didn't learn a single new idea, word, or technique. Overall, "the personal mba" is extremely misleading. But then again, he must by doing something right with the guise, as he is definitely more wealthy than I am.


    Would you ever listen to anything by Josh Kaufman again?

    No.


    Did Josh Kaufman do a good job differentiating all the characters? How?

    Good tone.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Disappointment.


    1 of 2 people found this review helpful
  •  
    William Steen Baltimore, MD 02-08-13
    William Steen Baltimore, MD 02-08-13
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    "A must-read for entrepreneurs"
    Would you consider the audio edition of The Personal MBA: Master the Art of Business to be better than the print version?

    Yes and no. The information is not exactly exciting. I find it easier to sit through a few hours of audio with this kind of book then to read it myself.This is a book with a lot of information I would like to refer back to when I need it. It is hard to do that in the audio version. I bookmarked parts of it, but I am now going to go back to my print version and bookmark those spots there too.


    What about Josh Kaufman’s performance did you like?

    I always like it when the author himself reads. It makes me feel more a connection to the book and author.


    Any additional comments?

    A must-read for any entrepreneur from just beginner to seasoned business man. The PersonalMBA summarizes the most important business concepts in bite size portions. Read it over and over to keep the concepts fresh.

    0 of 0 people found this review helpful
  •  
    Christopher Belton, Mo, United States 02-04-13
    Christopher Belton, Mo, United States 02-04-13
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    "A Good Read"
    Would you consider the audio edition of The Personal MBA: Master the Art of Business to be better than the print version?

    I think I would prefer the print because it would be easier to go back and quickly review the material taught. However, the audiobook is easy to understand and interesting throughout.


    What did you like best about this story?

    The simplicity in the approach to a subject material that is often difficult to grasp.


    What does Josh Kaufman bring to the story that you wouldn’t experience if you just read the book?

    The audiobook made it more of a good lecture.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It was thought-provoking!


    0 of 0 people found this review helpful
  •  
    Mehmet 02-01-13
    Mehmet 02-01-13

    Audible Fan

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    "A little too simple..!!"
    Would you recommend this audiobook to a friend? If so, why?

    Yes i would recomend this book to a friend but only if it is on sale.


    Who was your favorite character and why?

    I liked the whole book, but rather than an mba course it was more like an introduction to business.


    Have you listened to any of Josh Kaufman’s other performances before? How does this one compare?

    No ihave not listened any other books by him, so i would not be able to comment or compare.


    Was there a moment in the book that particularly moved you?

    I liked the whole book, but rather than an mba course it was more like an introduction to business.


    Any additional comments?

    I liked the whole book, but rather than an mba course it was more like an introduction to business.

    0 of 0 people found this review helpful
  •  
    Nevin 01-31-13
    Nevin 01-31-13
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    "Worth a few listens"
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend this book to friends. It is well designed for listening. Kaufman deliberately keeps his lessons to roughly ten minute blocks. He is practicing what he preaches because as he explains in the part about communication there are limits on the human brain's ability to pay attention. He uses all of the "tricks" he teaches to make information easier to grasp in this format. The variety of subjects he covers is very well thought out. This book is part business, part self-help. It is all about making the listener a more effective business leader.


    Was this a book you wanted to listen to all in one sitting?

    This is a book that you can listen to for short periods of time or for a long drive. My commutes an hour, but I'd even play it on my way to lunch. I'm going to listen to it again.


    0 of 0 people found this review helpful
  •  
    Fernando Caracas, Venezuela 01-31-13
    Fernando Caracas, Venezuela 01-31-13
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    "Simple, clean and relevant. Totally useful book!"
    Would you recommend this audiobook to a friend? If so, why?

    Totally. It resumes the most importants aspects in life and business success. It helps you to understand how businesses work.


    0 of 0 people found this review helpful
  •  
    Jaye Plano, TX, United States 01-28-13
    Jaye Plano, TX, United States 01-28-13 Member Since 2012
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    "Good Practical Breakdown"
    Would you recommend this audiobook to a friend? If so, why?

    This book has practical knowledge on business that condenses most of what you need to know about business into one book. Well worth the time and I look forward to listening again.


    0 of 0 people found this review helpful
  •  
    Kate Chicago, IL, United States 01-22-13
    Kate Chicago, IL, United States 01-22-13 Member Since 2006
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    "Boring, annoying narration"

    The author spent the first several hours trying to sell me on why I should buy this book (I already had), why I should not do an MBA program (I have no intention of doing one), and what he was going to tell me in the pages ahead (get to it!). I wanted to find out relevant information to starting a new business, but I felt that the topics were covered in a very cursory way. It's probably too much information for just one book. I also felt that the pronunciation/narration was annoying and couldn't make it through the whole book.

    0 of 0 people found this review helpful
  •  
    DK Planet Earth 01-22-13
    DK Planet Earth 01-22-13 Member Since 2012

    Business and Self Improvement are my niche. I don't have a lot of free time, so I love the audio format. I listen to improve myself and the world.

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    "Great for MBA Students"
    What made the experience of listening to The Personal MBA: Master the Art of Business the most enjoyable?

    I appreciated that Mr. Kauffman broke business down into many different segments. It keeps the listeners attention.


    What other book might you compare The Personal MBA: Master the Art of Business to and why?

    Winning by Jack Welch is another favorite. The Personal MBA has more of an academic approach than Winning. Winning provide a lot more stories and is a slower read. The Personal MBA will benefit a lot more people (it's not just for CEO's).


    Which character – as performed by Josh Kaufman – was your favorite?

    Josh


    Was this a book you wanted to listen to all in one sitting?

    I listen to it whenever I have free time.


    Any additional comments?

    I plan to listen to

    0 of 0 people found this review helpful
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